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Lois Lowry
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on Friday, 03 November 2017 in Uncategorized

Time does get away from me.

But I got away, as well. Howard and I left October 9th and spent three weeks traveling Portugal and northern Spain with a few days in the rugged and remote Pyrenees Mountains, and culminating with a long weeknd in Barcelona in the middle of huge political unrest and demonstrations. 450,000 people marching and chanting in the streets surrunding our hotel. Passionate, and peaceful.

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Here I am in streets of a tiny Medieval village in Basque country. Look at that golden light!

And here, in Barcelona:

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And now I am about to fly tomorrow to Fort Myers, Florida, because I will be a guest of the Florida Rep Theatre as they open a performance of The Giver.  Then it is off the following Friday to Albany to be the featured guest at the NYS Writers' Institute...7 PM November 10th, with host WMAC's Joe Donahue. Page Hall at the Downtown Campus (135 Western Avenue, Albany)...and NEXT:  to St. Louis, for the NCTE convention, where I will speak Thursday evening November 16th, and again Friday the 17th.

This is turning into a litany of travel; sorry. 

I am trying to catch up with the huge stack of mail that accumulated when I was away.  But a wild storm in Maine knocked out our power for several days and left me frustrated, without my computer..and in fact wihthut LIGHT after 6 PM.  Reading by fashlight becomes tedious after a while (though I did finish a good book: MAGPIE MURDERS by Anthony Horowitz). And no hot coffee in the morning?! Boo Hiss!

 

 

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onlylove1111 Wednesday, 22 November 2017

The North Face implements a 100% RDS certified down feather
                            
Content The outdoor apparel giant The Sac de voyage femme North Face was a year earlier air max 2015 than expected to achieve its goal of fully validated Down Duvet (RDS) in its products. The North Face 2016 fall product line will have over 500 products using 100% RDS certified down. RDS was officially launched in January 2014 as part of a joint effort by The North Face, Textile Exchange and Control Union Certifications to assess and track the origins of the down used in any down-related product.
This one action, compared michael kors shoulder bags with the market expected one year earlier to sac coach bleecker crossbody achieve. The combined garments, such canada goose pas cher homme as The North Face's Morph jacket, are a 800-filled, weatherable, compressive strength product utilizing a woven baffle structure rather than a sewn fabric. At the same time, the standard also extends to other brands sell designer bags and industries, including over 40 brands in the outdoor apparel and furnishings industry, all from the start of their supply chain RDS certification. In addition, more than 1,200 locations in Europe, Asia and North America have been validated by RDS and to date 900 industrial farms have been estimated at around 500 million birds on RDS-certified farms. 'Over the past year, many agricultural groups, processing plants, garment factories and trading units have been RDS certified to meet the growing demand for the rapidly growing number of brands that meet the scarpe asics humanitarian needs of the duvet. The North Face has been a leader in this area, creating a new impetus for demand, 'said Anne Gillespie, director of textile exchange industry integrity. RDS aims to prevent inhuman behavior such as forced feeding and live hair harvesting and provides for stringent audit conditions such as food and water quality, feeding space, feeding density and opportunities for outdoor activities, animal health, hygiene and pests , As well as the control of natural enemies and so on. Statement: Above The North Face achieved using 100% RDS certified feather content collected by the 'China Garment Network Content Department' from the Internet, and have a clear source of the content of the source, if you disagree with the ownership of this article, Please contact us, once verified, we will immediately change! page flip

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onlylove1111 Wednesday, 22 November 2017

UNIQLO launched a very light waterproof down jacket
                            
Content casual wear brand UNIQLO, sell designer bags michael kors shoulder bags the first launch of a very light waterproof jacket down jacket for the spring main product. Down jackets often lose their lightness and heat retention when wet, and UNIQLO calls this product: 'Water Protector' sac coach bleecker crossbody This function has a waterproof line and specially treated small sewing holes to help prevent rainwater infiltration. Down plucking water processing, after the infiltration of rain can still effectively maintain the warmth. Men's Jacket and Women's Short Hooded Jacket add backing to the back of the zip to prevent moisture ingress. The women's knight jacket is attached to the front zipper outside, to prevent moisture through the zipper access. Men's coat reduces shoulder suture, reducing the Sac de voyage femme penetration of water droplets.
UNIQLO and fabric manufacturer scarpe asics Toray co-developed ultra-light down yarn. It is a superfine, durable, lightweight nylon yarn that is softer than cotton or rayon and has a thickness one tenth of a hair. Statement: The above UNIQLO launched a very light waterproof down jacket content from the air max 2015 'Chinese canada goose pas cher homme clothing network content department' collected from the Internet, and have a clear source of the source indicate the source, if you disagree with the ownership of this article, please contact us, once Check, we will immediately change! page flip

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onlylove1111 Wednesday, 22 November 2017

Islay by the autumn and winter of 2013 colorful new listing
                            
Islay by autumn and winter 2013 fall and winter fashion outfits fashion pop interpretation of fashion as the leader of China's fashion down jacket Islay, research and development of ultra-light down jacket, with the characteristics of the fashion down jacket, down pants and other unconventional feather sell designer bags products, always give people with To unique feeling, both sparkling charm, but also show the unique personal style. And all of these are due to the designer Ai Laiyi on the popular control and its unique fashion interpretation. Islay believes that fashion is a kind of flowing color, a kind of attitude towards life, a unique inner pursuit, and a more positive and optimistic way of life. It is not easy to express the true cravings and needs of consumers in the heart, just as the connotation conveyed by Islaye's design concept of 'designing for life' requires nuanced observation and perception. Designers go all the way to the fashion capital of the world every year to capture the popular colors used in the season's products.
Islay by 2013 autumn and winter fashion flock Whether New York's natural, London's wild, or the luxury of Paris, designers can always control popular colors, capture the hearts of thousands of women. This season, Islay's designers use the texture to depict the delicate and the atmosphere of women, with trimming lines to compliment the charming temperament, the use of fur to show off a woman's extravagance, with a more solid sense of the outline of the rough outline of women's sexy And personality. Through rich luxury, soft and soft two distinct colors to express the feminine elegance and delicate softness. Inspired demand for fashion design Isle by autumn and michael kors shoulder bags winter of 2013, compared with the past, the biggest difference is that the jacket becomes more fashionable. Fashion sense of the big banana sleeves, elegant feminine skirts, chic classic quilted elegant, do not think these are the unique fashion technology, in fact, this is the new autumn and winter 2013 Ai Laiyi exquisite workmanship down jacket; the warm atmosphere of the woolen Splicing, crisp quality sense of the fight skin design, Valuable sense of the value of the fur stitching are directly reflected Islay clothing style characteristics; retro warm knit embellishment, exquisite sweet jacquard lace even more prominent Islay by down jacket details of the beautiful. Islay by autumn and winter of 2013 fall and winter fashion blockbuster This quarter of autumn and winter new products to maintain and continue Islay down jacket previous simple atmosphere of the design style, more stylish atmosphere; Way to outline the rough profile, exaggerated lines outline the sexy curve of women; consider the season and the functional requirements for more down jacket to the United States and identity changes and other factors, this year specially designed 'super light down jacket,' it is to meet the warmth Under scarpe asics the premise of demand, but also has the daily wear beautiful decoration effect. In addition, the demand for women's beauty, Islay also developed a new down pants this year, both warm down pants, but also Leggings thin effect. This season's products, based on the traditional light and thin fabrics, have added a woolen jacquard leather fabric sac coach bleecker crossbody with a crisp texture and a warm, windproof and warm skin-like gorgeous fabric to achieve a new leap forward in the structure and composition of products But ingenuity, giving consumers greater choice of space and participation in the fun. Focused on innovation to lead air max 2015 the future Fashion is fleeting, solidified, retaining the disabled can only be submerged fashion trend, only innovation, only with the times before leading the trend of the times. Ai Laiyi profoundly aware of this point, from the date of birth to break the traditional thinking, with the concept of fashion down jacket this differentiated concept of product innovation, design innovation, from the appearance and aesthetic breakthroughs, creating a new era of fashion down jacket.
More than canada goose pas cher homme ten years, the market environment is changing rapidly, Islay by virtue of 'innovation as the soul' business credo, has become the leader in China's fashion down jacket. Ai Laiyi 2013 autumn and winter fashion down pants underwear as a novelty Yi Lai Yi surprising magic, reflected in the season's most vividly new products. Among them, the biggest bright spot lies in the quilting process, skirt decoration, wool stitching, fight the skin design, as well as details embellishment and other fashion design techniques used in down jacket design, both down jacket light warm and fashion trendy range of children, Down jacket to live more fresh fashion. The observation and comprehension of fashion trends more clearly show Islay 's attitude of 'paying tribute to fashion' - loyalty to inner self and respect for fashion, which integrates the observation and comprehension of life into the fashion design of the season. Islay, designed for life, awakens the innermost true power of people through positive, energetic ways, scrambles for all the soft touch and beautiful imagination, portrays the delicateness and warmth of this season. In autumn and winter 2013, through innovation, Islay provides consumers with more choice and consumer experience so consumers can Sac de voyage femme interpret their personalities and attitudes and experience the inside-out fashion through different attempts. Statement: The above arena Lai Qiu winter new listing content from the 'Chinese clothing network content department' collected from the Internet, and have a clear source of the source indicate the source, if you disagree with the ownership of this article, please contact us, Once verified, we will immediately change! page flip

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onlylove1111 Wednesday, 22 November 2017

Ai Lai Yi fashion fall winter fashion soul convert
                            
Islay by 2012 autumn and winter new conference model in catwalks due to innovation and change, because of innovation and development Ai Laiyi think down jacket can not only wear out the curve, but also wear beauty out. So, at the beginning of air max 2015 creation, Islay on redefining the down jacket, the down jacket from the bloated to light, change the down jacket uniform style of bloated.
All along, Yi Lai Yi has never stopped the pace of innovation, every year in product design and style sac coach bleecker crossbody of innovation and upgrading, and in the down jacket fabrics technology, lock technology and down jacket fashion road continuous innovation breakthroughs, walk in the forefront of the industry. Islay began with innovation, adhering to the 'innovation as the soul' of the entrepreneurial spirit, the production of fashion down jacket, both in design or style than the traditional down jacket have more surprises and breakthroughs. Islay has been practicing canada goose pas cher homme its own 'down jacket fashion' slogan, the trend of more fashion elements into the design of down jacket, so that Islay's jacket is not only fashion fashion appearance, but also more fashionable fashion. Precisely because of this, Islay down jacket is also subtly affecting the general consumer down jacket traditional impression and cognition. Islay's innovation is not only reflected in the changes in jacket shape, but also in the grasp of the fashion trend. Islay sought to meet the ever-changing needs of women, under the influence of the international fashion trends, and with the trend of international fashion trends, designers personally rushed to the world's fashion michael kors shoulder bags capital to express the modern city of women's contention for their own fashion competition; become Modern city new woman surpasses oneself, self-reliance, pursuit individuality spirit expression. To this end, scarpe asics Islay designed a different level of demand fashion down jacket, to meet the most profound desire of a woman's heart. Ai Laiyi this subtle and enthusiastic love and modern women's spiritual pursuit of ideal life through the clothing design concept, so that urban women perfect interpretation of different roles in different occasions ideal life. Therefore, Islay not only to meet consumer demand for products, but also convey the interaction between Islay and consumer sentiment through the product and aesthetic fashion culture exchange.
This is Ai Laiyi salute to the fashion of a profound meaning. Islay by the 2012 autumn and winter new conference models in catwalks to lead the trend and create a perfect every year Ai Laiyi new products will be popular and favored by consumers and best-selling, but Islay does not therefore pleasing, but hard-working step A footprint, to make consumers more satisfied with the product. In full research target consumer groups, the target channel and the target market based on the Islay every year in the product design and style upgrade, bringing many surprises to consumers. The ever-changing trend, only to grasp the pulse of fashion in the market, consumers have a Sac de voyage femme place in their hearts. Ai Laiyi time situation, accurate positioning of consumer groups and product design style work hard to produce more in line with fashion trends and market demand for the product. Islay's high-quality materials, fashion tailoring, ever-changing colors, elegant atmosphere, the consumer product positioning adjustment for the 18-38-year-old pursuit of individual fashion, pay attention to the new lifestyle of women. Islay's product design style fashion avant-garde, chasing the true self and the fashion trend of mutual integration, so that consumers have the emotional conversion. Enjoy women's self-reliance and self-confidence to show the side of their potential to tap the potential beauty, so that women have their own life stage of the self-expression. This change will guide the 21st century new women with their own personality fashion, elegant and noble to create a new and perfect lifestyle, will create a new era of women's new chapter. Ai Laiyi named the 2012 'Fashion China' health special performance emotional interests, Ai Laiyi exclusive Ai Lai want to bring you not just products, but through the terminal image transformation and upgrading, to convey an emotional interaction and cultural exchange , A pursuit of personality fashion and emotional fashion from the heart of culture, so that every woman wearing Islay has become a fashion boulevard. Islay Group President Chen frequency believes that fashion is a phenomenon of life, but also an attitude, but also represents the psychological needs of people. Therefore, in addition to paying attention to the professional information such as international and domestic popular elements, Ai Laiyi will pay attention to the needs of consumers' psychology. With new thinking, new insights continue to break into the brand a steady stream of passion and vitality, so that consumers feel the brand's creativity. In the changes of aesthetic pursuit of the modern consumer market environment and life style, Ai Lai actively responded to and perceived the necessity of change, perceived the opportunities and challenges in the changes, dared to turn the disadvantages into strengths in the changes, and dared to turn the opportunities sell designer bags into the fruits of victory. Ai Laiyi believe that in the survival of innovation, will continue to gain the power to win in the future development. Statement: The above Ai Laiyi fashion autumn and winter fashion soul conversion content collected by the 'China Apparel Network Content Department' from the Internet, and have a clear source of the source indicate the source, if you disagree with the ownership of this article, please contact us, Once verified, we will immediately change! page flip

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onlylove1111 Wednesday, 22 November 2017

Ai Laiyi tribute to the fashion: the true nature of me
                            
Islay by 2012 autumn and winter new conference model in the show Ai Laiyi that fashion can be designed. As the leader of Chinese fashion down jacket, Ai Laiyi has been leading fashion trends and constantly sac coach bleecker crossbody reshape people's impression and inherent cognition of traditional down jacket.
On the basis of grasping the popular elements of the season, the designers of Islay go abroad each year to pick up inspiration from the fashion capital of the world and use practical actions to interpret the design concept of 'design for life', and design for the industries and consumers Surprise product. Remove the glitz of glitz, the glittering colors, from the design inspiration found in the natural color of the wonderful, follow the nature to locate the color of the vane, which is not only color, unconventional michael kors shoulder bags style of my own, are insisting on the design of the road. Shape tends to Jane color Christian Dior J 'adore really my perfume is an elegant, classic women's fragrance.' Adore pure, timeless shape, smooth and transparent bottle without any modification, reflects the consistent style of the CD. Fall / winter 2013 fashion vane in the journey back to my own journey, but also firmly locked in such a simple, pure style design. Whether it is cut or decorated, more prominent qualities, handmade, natural these few features.
Yi canada goose pas cher homme Laiyi autumn and winter clothing design also show such characteristics. Islay by the title of 2012 'Fashion China' fashion design special performances Ai Laiyi designers said that each season's jacket design highlights the effect of tailoring, through the texture of the fabric itself to pass the fashion, and Isale by some classic models will be further sublimation And improvements, whether it is down jacket design, or filled down, fabrics, details, accessories, are doing better, with a better look to the consumers who love it. At Islay, each employee constantly tries new ideas, details and details to make every product exquisite. It provides customers with the most wonderful consumer experience and receives countless praise from consumers. Therefore, With innovative attitude scarpe asics and fashion image in the forefront of China down garment industry. Loyal to the heart of fashion AndyKoh is the first Chinese stylist to attend Sac de voyage femme the New York Fashion Week backstage work, the beauty make-up industry for more than 20 years, many supermodel and celebrity favored make-up artist, known as the 'Living Beauty Bible.' In AndyKoh view, fashion is to understand themselves, not blindly follow, do not follow the trend, to a little fashion tone, to show their most beautiful, most personality and charm side, this is the never-ending fashion attitude. In this regard, the leader of China's fashion down jacket - Islay, also in its design fully embodies this attitude. Careful attention to each of Islay's apparel will find Islay clothing both seasonally popular elements, while more into their own brand personality, so that each costume has a Zhuo rather than group temperament. From the changing cycle of the trend of things in extricate themselves, will be extracted with pure and essence, into the independent fashion Ai Laiyi, forming a self-owned brand style. Islay chief designer believes that this is a brand apart from the spiritual attributes of sell designer bags other brands, which is not Zhuangshan, unscrupulous secret lies. According to the constant flow of color in the study of its essence, from the unique pursuit of people for inspiration, from the consumer's inner attitude air max 2015 to find the direction for their own endorsements, endorsements for the fashion, fashion attitude, the expression of fashion ideas, to create belonging to all The stylish, healthy lifestyle is not just about clothing, as Chanel puts it: 'Fashion is more than just a piece of clothing, and Islay' needs more to pay tribute to fashion 'and more. Ai Laiyi to pay tribute to the fashion: the pursuit of authentic content from the 'Chinese clothing network content department' collected from the Internet, and have a clear source of the source indicate the source, if you disagree with the ownership of this article, please contact us, once verified , We will change! Page flip

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onlylove1111 Wednesday, 22 November 2017

Balabala 2013 winter down jacket series listed
                            
Content Want to customize a perfect winter: shield the cold world of ice cold, stripped out of bloated warm clothing, get rid of the cumbersome winter dress shackles, leaving only light and romantic winter snow and enjoy the fun winter fun 'core'? All of this will be achieved by Paraguay's 'Cinnabar' 2013 winter advanced down jacket to achieve: warm, comfortable, 'An-core' to protect sell designer bags the warm winter season. To fantasy romantic light mint blue for advertising blockbuster tone, flip interpretation of fresh and warm winter colors, with falling warm snow, not only just right contrast atmosphere, but also indicates that this series of products Barra Barberas, this winter will bring people Dream feeling and intimate touch. This series of products, while meeting consumers' increasing demands for the quality of garments, has also developed and designed a series of products such as 'One Feather, Three Wears', Built-in Thermometer, Detachable Easy-Clean, High Quality velvet flower, the new double-stitching materials, different interpretation of the new fabric fabric fashion, real luxury collar collar design, highlighting the quality of life. More in color design use the most popular nowadays color, progressive use of color gradient, visual illusion of different 'taste' of the winter sweet drinks. Chocolate cacao chocolate and peanut butter layer alternately, soft wrap around the neck, so chocolate-colored high-quality down jacket warm more rich! Clamshell square and horn buttons full of British style, just like a hair with a small chestnut hair color Magician magic gentleman temperament. Long Island Green Tea City late at night a long island of michael kors shoulder bags green tea printed through the city between the night neon lights, very modern blue-green blocks spell take a ride, handsome urban teenager candid straightforward character.
Dark gray sac coach bleecker crossbody sports hoodies comfortably stretch the canada goose pas cher homme warm definition within the down jacket. Macaron strawberry macaron soft, sweet color Macaron, is the same as the girl who loved dessert palace food sought after, macaroons dreamy sweet color applied to high-quality down jacket, and then with such as soft waxy cream-like High-necked sweater ride, sweet fashion taste is self-evident! Black sequined snow boots make this perfect match even more sparkling brilliance. Champagne milk tea, such as chilled milk tea, soft and smooth, then add a sugar, stirring the sweet curl of champagne tea, which is light cream brown jacket and white sweater blend out of the ladies Style. Gray pencil pants on the white spot, like a small bubble up, burst into a dream warm winter feelings. For heavy heavy winter down series, brand quality control on the product strictly: Featured high-quality white duck down, after Sac de voyage femme 120 ℃ high temperature cooking and disinfection, scarpe asics cleaning clean 600, with cashmere. After layers of strict control, to achieve a real high quality, safe, warm, comfortable, 'down comfort core.' Statement: The above Balabala 2013 winter premium down jacket series listing content by the 'Chinese clothing network content department' collected from the Internet, air max 2015 and have a clear source of the content of the source, if you disagree with the ownership of this article, please contact us, once Check, we will immediately change! page flip

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onlylove1111 Wednesday, 22 November 2017

Barabara 2013 fashion light feather series listed
                            
Balabala 2013 fashion light Sac de voyage femme feather series listed, canada goose pas cher homme soft touch, extremely light wearing experience, sac coach bleecker crossbody to the body most in need of temperature. To tie in with the public offering in September of independent stores across the country, the series released the first advertising video for the autumn-winter series. Throughout the slow motion of 1,000 frames, the entire commercial was released.
In addition to displaying the new design of the new season's products, the commercial featured a free playful and unrestrained play experience. Balabala Fashionable Feather Down Balabala is committed to playing the extraordinary creativity of the trendsetter style collocation, in the autumn and winter season, for the tide of children out of the street to provide another possibility. However, thin and light does not mean thin warm weakening, on the contrary, Barabara is filled with carefully selected high-purity velvet, warmth and more light. This series of products, the brand has continued the fashion design philosophy, a bold breakthrough in the michael kors shoulder bags fabric splicing and collar details.
In addition, also adopted more version of the design, such as shirt-style down. In the use of color, the brand of high-level designers also provide more with the mother with the way, a unique use of a variety of colorful colors; further sell designer bags enrich the season, tide child hot mom with the choice. Through the dress on the innovation, release children's playful nature, so blindly thick solemn are to stop. Statement: The above 2013 Balabala fashion light feather scarpe asics series listing content collected by the 'Chinese clothing network content air max 2015 department' from the Internet, and have a clear source of the source of the source, if you disagree with the ownership of this article, please contact us, once Check, we will immediately change! page flip

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onlylove1111 Wednesday, 22 November 2017

Best products: create their own fashion brand Down jacket michael kors shoulder bags charm
                            
On the afternoon of December 24, the down jacket air max 2015 brand 'Best Quality Products' held the 2013-2014 fashion down jacket conference in Wanda Plaza. Dressed in various models of down jacket models show the latest trends in down jackets, colorful candy colors brilliant, feather and wool combined with gorgeous elegance ... ... to attract many people come to watch. 'Best products' down jacket brand is located in F5 Creative Park Best sell designer bags clothing design studio own brand, has been in Wuhan, Xi'an and other cities opened four stores. Relevant person in charge, in Keqiao Wanda Department Store opened nearly a month since the store remained the top ten apparel brands. According to reports, 'Best' down jacket every year, creative design in the market in short supply, the domestic Red Sleeve, Ya Ying, Wapiti and other famous clothing brand companies are 'Best' old customers. However, sac coach bleecker crossbody 'Best' is not satisfied with Sac de voyage femme just doing wedding dress for others, start their own brand hit the market, and achieved good response. 'Best products' to lead the down jacket to the development of scarpe asics fashion, such as light down jacket is not necessarily worn in the cold winter, can be used as shirts and other spring and Autumn models, as well as down jacket dress, mix and match different materials and feather coat.
Pictured wearing a 'Best Best' down jacket model waiting in the background to play a happy self-timer. Statement: more than a hundred good products: homemade down jacket brand to canada goose pas cher homme create fashion charm content from the 'Chinese clothing network content department' collected from the Internet, and clearly indicate the source of the source, if you disagree with the ownership of this article, please Contact us, once verified, we will immediately change! page flip

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onlylove1111 Wednesday, 22 November 2017

Ice-jie web conference then cool creative fashion down jacket that Serve hot
                            
Content Bingjie new listing network press conference, millions sell designer bags of clicks, Yang Mi design gorgeous appearance, hundreds of new fashion down jacket immediately won the hot review. Bingjie brand breaks the routine and changed the traditional mode of 'off line' Sac de voyage femme press conference in previous years. For the first time, the press conference was moved to 'online' and the borderless online world was used to popularize the new listing information instantly. The online conference was held in a special studio, with Weibo and WeChat as the main platform, synchronized the video and graphic transmission to the conference, and the consumers watched the conference contents simultaneously and immediately asked questions. Message, interaction.
The conference, opened the ice Jie 2013/2014 autumn and winter fashion new product sales curtain. New down jacket hit the 'fashion my most dazzling' annual slogan, color Hyun, fabric Hyun, style Hyun, Hyun Hyun, the four series represents the forefront of down jacket style: light dance series, the main light section, the fall and winter just ; Fun paradise series, the main candy colors, clear and light, simple and happy; Phantom of the city series, pay attention to the modern fashion modeling elegance and sophistication; sac coach bleecker crossbody Twilight Forest series, distinctive style of casual personality, with casual practical, with flexible. Press conference, revealed according to the degree of concern of the consumer network, 'Bingjie top ten network hot models,' narrowed the distance between the brand and consumers. At the same time, awarded the 'Consumer Award for Best Comment' to enhance the voice of consumers, let Bingjie consumers become deeply involved in the trend of fashion brand. Yang Mi design section, Bingjie is the key style every year.
Brand ambassador Yang Mi, while serving as a fashion trend consultant Bing Jie, a small test every year, personally involved in the design of fashion down jacket, 'Power' every year as Bingjie selling models, creating a spokesman for the introduction of exclusive models of successful examples. This year, Yang Mi has launched three 'power', with sweet, simple, fresh and michael kors shoulder bags light section-based, full of romantic style, immediately attracted fans sought after. Conference, at the same time unveiled the 'Yang Mi creative story award', consumer power of 'power story' reflects the young people highly agree with the brand. As a down jacket leading canada goose pas cher homme company Bosideng brand, adhering to the 'youth, fashion, fashion, vitality,' the style of positioning Bingjie, the future will be down jacket as the core category of fashion women's brand as a new vision, focus air max 2015 on the interpretation of 'confident happy girls' to To meet the 18 to 35-year-old chase trend, so fashion, enjoy the happy life of the new generation of girls. Bingjie, general manager of Bingjie Cheng introduced at the press conference, Bingjie not only to provide consumers with high-quality down jacket, more importantly, to bring you more confident, happy fashion experience. From the product, communication, activities and other levels, to strengthen communication with young consumers, so that the brand resident in the heart. To this end, Bingjie annual 'fashion fan club' at the conference also announced the national tour departure. Gui Yu Meng, Wang Min, Zhu Jing Jia, Su Ding Qi, and popular online singer Tao Yuyu became famous in this year's 'China Good Sound', 'Blossoming Flowers' and 'Voice of China's Dream' Fans of the star candidate, will go to more than 50 cities across the country, close interaction with Bingjie consumers. Borderless network of communication, the most dazzling fashion new products, hot star design models, as well as scarpe asics the massive 'fashion fan club' ... ... this series of actions all reflect the ice-cleaning brand for the full speed of desire, but also for Bingjie Become a down jacket as the core category of fashion women's brand has laid a solid foundation. (Wang Zhongling) Disclaimer: The above ice clean network conference and then hyun fashion creative fashion down the market that hot content by the 'China Garment Network Content Department' collected from the Internet, and clearly indicate the source of the content of the source, if you Objection to the ownership of the copyright, please contact us, once verified, we will immediately change! page flip

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onlylove1111 Wednesday, 22 November 2017

Bosideng: 'warm fashion' is how to make a leader?
                            
Content China's textile and apparel industry is saying goodbye to the challenges of rising rigid costs such as labor force, international brands entering and internet new consumption pattern impact. It is imperative to constantly speed up structural adjustment and enhance capacity in brand building, R \u0026 D and operation management . After fierce competition, in today's global competition, a group of Chinese garment enterprises represented by Bosideng Co., Ltd. have gradually matured, and their brand image and industrial chain integration are all moving towards the higher end. As one of China's most well-known apparel companies, Bosideng brand and its chairman Gordon Kang's entrepreneurial story countless times been lifted. Bosideng from the 70s of last century to start a business, become brave reform 'go-getters' and pioneer. In the 'Twelfth Five-Year' transition tide, Bosideng is still a change of consciousness and innovative thinking, keen to capture the new direction of the industry, from multiple dimensions to demonstrate the pillars of the powerful country's impression.
Enterprise development article zero mentality, chasing the wind 'Strong nation 2025' Some people called the 2015 textile industry, 'the most difficult year in the history', this view is somewhat exaggerated, but the economic slowdown in the context of harsh The situation in the industry is always informed of textile and garment people: restructuring and upgrading is imminent. However, Bosideng is drying out a dazzling transcript at this time: Bosideng down jacket for 20 years (19952014) won the China winter clothes market champion; for 19 consecutive years (19972015) the only representative of China's winter clothes release trends; In the brand cultivation, system construction, continuous improvement and other aspects of walking in the forefront of the country's industrial enterprises, the Ministry of Industry and Information Technology awarded the 'national industrial brand cultivation model enterprise' honorary title in the AQSIQ, China Association of Brand-building released 2014 China's brand value evaluation, Bosideng brand strength reached 918.00, the brand value reached 19.749 billion yuan, ranked first in the textile and apparel industry. In the high Dekang view, Bosideng brand growth process is a microcosm of the development of the garment industry, every ten years or so will experience a turning point. Bosideng London to open the flagship store internationalization beauty Review history, Bosideng's first turning point is that in 1994, Bosideng completed joint-stock reform, the establishment of a modern enterprise system; the second is in 2004, Bosideng from the industry leader, the scale of operation towards Foster brand names and international development. Into the '12th Five-Year', Bosideng face the third turning point, Gao Dekang led the Bosideng team to 'zero' mentality once again set foot michael kors shoulder bags on the 'new starting point and then start a business' journey, and strive to promote the company to enter the next round of growth and stabilize Bosideng Leading edge in the apparel industry. During this period, Bosideng established an efficient information management mechanism in accordance with the requirements of the new industrialization, realized comprehensive information management of the business operation process, enhanced its rapid response capability and was awarded by China National Textile and Apparel Council in 2012 'National Garment Industry Integration of the two model enterprises,' the title, as the textile and garment industry change the mode of development, the implementation of the integration of the two benchmarking companies. In 2012, Bosideng opened its door to the flagship store in London, England, officially unveiling the Bosideng Pathfinder overseas market. In 2015, Bosideng signed a strategic investor cooperation agreement with Itochu Group and CITIC Securities respectively, and its internationalization process Into a new starting point brave to break the waves in order to chase the wind, it is these innovations for Bosideng in the downturn in the industry in the doldrums laid a solid foundation. As time goes by 2015, the 'Twelfth Five-Year Plan' will come to an end soon and look forward to the 13th Five-Year Plan. Bosideng follows the trend of 'strengthening the nation 2025' in advancing the transformation of the business model, adhering to the drive of innovation, optimizing the management system and speeding the pace of going out. As China's economy enters the shift phase of growth, the era of traditional 'profiteering' relying on labor costs and resources has gone forever. The evolution of new economic formats such as mobile Internet and online shopping has promoted sell designer bags the change of new human consumption habits. The alternative innovative products or disruptive innovations that may be brought by technological innovation have also posed realistic canada goose pas cher homme challenges to the existing market competition pattern. In this regard, Gao Dekang said, 'The apparel industry is entering a new era of change and development, the current market Sac de voyage femme is 'consumer-led', the traditional marketing methods can air max 2015 not bring the improvement of the efficiency of the store, garment enterprises should be pragmatic and rational view Changes in the consumer market, the focus on product research, shop visual presentation and service levels to increase more pay attention to the single store Pingxiao, rapid turnover of goods and funds, effective inventory control and a series of indicators, intentions to do fine, for consumption Who provide great scarpe asics value experience. 'In the high Dekang view, the' new normal 'to the company's biggest challenge is squeezed profit margins, profit growth slowed down, lack of innovation endogenous vitality. 'Our growth rate has dropped, but the quality of development must be improved. Enterprises need to take precautions and know how to advance and retreat, from factor-driven and investment-driven to innovation-driven and quality-and-efficiency-oriented development.' Gao Dekang said. Since 2012, Bosideng's 'integration of two cultures' has entered a new phase. On the one hand, the integration of the existing information system and the establishment of a multi-system information integration and integration of enterprise information portal, the business subsystem to form an organic whole.
On the other hand, a rapid response supply chain system and enterprise comprehensive information platform will be established to enable resources such as people, property, information and information to operate on a unified platform to enhance management and control capacity and efficiency and reduce operating costs. In 2013, Bosideng invested more than 100 million yuan to introduce the world's leading SAP management system. One-piece streamline workers conscientiously building to ensure flawless In June of this year, the 'integration of two' project team was established in Bosideng, 'information and industrial integration management system,' the standardization of work carried out within the enterprise. At present, the project team has completed the status quo investigation, capacity assessment, preparation and audit of system flow documentation, system operation, internal review and improvement of the system. According to the requirements of the system, Bosideng will be the research and development design capabilities, retail terminal capabilities, fast and efficient supply chain capabilities, forward-looking operational management capabilities, the ability to operate internationally identified as the core competencies needed to achieve strategic goals. On this basis, Bosideng has formulated the phased quantitative target to be achieved in 2014-2017, steadily laying out the 13th Five-Year Plan. In optimizing the management system, Bosideng will more clearly define the job responsibilities of all managers and establish a more scientific evaluation mechanism. In addition, Bosideng will use management-level 'subtraction' in exchange for the 'multiplication' of quick response in the market. Through the adjustment of the management system and incentive mechanism, Bosideng will pool the outstanding talents who have goals, dreams, ideas, and accomplishments. Bosideng continued to accelerate its 'going global'. Apart from continuing its traditional foreign trade business and achieving steady growth, it will also focus on promoting the overseas sales of its own brands. Determine the 'fashion + quality + warm' brand positioning, advocating 'quality +' product innovation thinking, 'to meet the needs of consumers and internal and external customers' as a guide, Bosideng is zeroing sac coach bleecker crossbody mentality, integration of resources and create high quality and efficiency Platform-based business. Statement: Above Bosideng: 'warm fashion' is how to make a leader? Content from the 'Chinese clothing network Content Department' collected from the Internet, and have a clear source of the source indicate the source, if you disagree with the ownership of this article, please contact us, once verified, we will immediately change! page flip

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Bosideng: innovation and change did not forget the true nature of loyalty
                            
On the eve of July 1, Jiangsu Provincial Party Committee Organization Department sent a congratulation message sell designer bags to the Bosideng party committee. While congratulating the enterprise on its 20th anniversary, it fully affirmed that the non-government-run party organization adhered to the principle of ' sac coach bleecker crossbody 'Line of thought, formed six major characteristics of Bosideng party building, and the first party to build' leading the work law. ' It points out that in our country's economy and society are Sac de voyage femme at a critical period of transformation and development, 'leading the work law' is conducive to the construction of the core values ​​of corporate culture and is of great significance to promoting the development of non-public ownership economy in the province. In March 1994, Bosideng took the lead in setting up a branch of non-public enterprises in the city and renovated the party committee in April 1999. Over the past 20 years, the Bosideng party committees have always regarded the party building as the soul of enterprise development, focusing on combining the business objectives of the enterprise with a focus on economic construction and Party building and promoting development. The party's forces will work together to provide the basis for political security and the source of development momentum for the scientific development of enterprises. Bosideng Party Committee directly under the Jiangsu Provincial Party Committee Organization Department of the dual management of grass-roots party organizations to achieve the work of the party organizations and the party group companies and canada goose pas cher homme branches of the full coverage.
In 20 years of exploration in the party building practice, we have gradually formed a 'grasp the direction of decision-making, demonstrated advanced in practice, spawned forces in a prosperous culture, unite people in caring for employees, striving for honesty in production and operation, Social highlight the charm 'of the six party characteristics. Bosideng party has won the 'National Advanced Enterprise Party culture pilot units, the national textile industry private enterprise construction work top ten demonstration enterprises, the country's top ten outstanding contributions to party building' and other honorary titles. 'If you compare Bosideng to a healthy growing tree, then management is a tree trunk, the staff is green leaves, and the root of the tree that provides nutrition to firmly support the entire tree is the party organization of the enterprise.' 1987 High Dekang submitted to join the application, in 1992 to become an official member. That year, Comrade Xiaoping's southern tour speech, Bosideng also opened its own brand to participate in the new course of market competition. Bosideng adhered to the principle of 'using the party's principle as a basis for decision-making' and has grasped the key opportunities such as bringing together the handicrafts industry, making a speech on the southern tour, opening up the state capital market, and 'going out' policies, enabling enterprises to gradually develop from small workshops run by the village For the public listed company. In 2001, at the Bosideng Industrial Park in Dezhou, Shandong Province, five CPC members from Bosideng headquarters organized the party branch for the first time in their hometowns. Everyone revisits the oath of affirmation, offering 'golden ideas' for the construction of Bosideng Texas branch. A series of activities of the party organization, let everyone feel the party organization around. Later, Bosideng also had expatriate members in Sihong, Xuzhou and Shanghai, and there were always members of Party members everywhere. There was always a 'red michael kors shoulder bags thread' that brought everyone's heart together. 'Cultivating outstanding staff members and making each member a banner' has become a long-term mechanism for Bosideng's cultivation of qualified personnel. Yao Yili into the factory in 1998, originally just want to be a good tailor. Through the example of party members around her leadership enthusiasm and the pursuit of her goal is getting higher and higher. In 2008, she won the 'Excellent Migrant Worker in Jiangsu Province', won the 'Changshu Civilized Citizen' in 2009, was elected as the 15th NPC of Suzhou in May 2012, and won the 'National May 1st Labor Medal' . Later, she gloriously joined the party. In the demonstration of party members on air max 2015 the post, she set an example, led a large number of production technology experts. In all aspects of R \u0026 scarpe asics D, production and sales, Bosideng has set up more than 20 member responsibility areas and 110 demonstration members. It shows that the members of Bosideng are especially able to endure hardship, especially fighting, especially the image of sacrifice. Pick heavy burden, the key technical party to tackle problems, the party members rushed forward at a crucial moment, 'the moving scene. Bosideng implements the working mechanism of 'two-way interaction and common development' between the party committees and the board of directors. It pays attention to 'cultivating employees into party members, cultivating party members into backbone and advancing the backbone of outstanding party members to the corporate management decision-making level.' Under the guidance of the decision-making mechanism with party members as the core, Bosideng succeeded in realizing the fashion revolution, the green revolution and the revolution in science and technology of the down jacket. Bosideng now has six production bases, more than 7,000 sales outlets all over the country, and successfully entered the United States, Britain and Russia and other international markets. Party committees took the lead in establishing non-public enterprises in the city party schools, party service centers, youth centers and workers' homes, and Bosideng trade unions, the Communist Youth League, women's federation to form a linkage mechanism, the establishment of activities to carry out linkage, positional sharing mechanism, the introduction of conversation, regular visits , Pair support and many other systems. Through Bosideng Wenlian, Bosideng moral lecture hall, red sms, and actively carry out a variety of educational activities, cultural activities, unity, and bring the majority of workers and staff for the development and progress of enterprises to make more contributions. During the process of building a harmonious society and improving the labor-capital relations, Bosideng set up a communication platform between enterprises and employees, self-organized radio companies and self-edited enterprise internal publications, and the contact list of the Red Homestead and the party-building websites to establish a communication network between the enterprises and their employees Of the 'overpass' to promote the harmonious and stable internal environment. Statement: The above Bosideng: Innovative changes do not forget the true nature of content from the 'Chinese clothing network content' collected from the Internet, and have a clear source of the source of the source, if you disagree with the ownership of this article, please contact us, Once verified, we will immediately change! page flip

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Bosideng: Innovative design is the soul of keeping pace with the times
                            
Content innovation design is the soul of each clothing brand, Bosideng is the trend of design for the bright spot, designed to meet the aesthetic needs of Sac de voyage femme the general public and meet the air max 2015 needs of the clothing is Bosideng new product release constantly breaking point, which is Bosideng down jacket and Keeping pace with the same concept has always dominated the down market, but also makes Bosideng continue to broaden and market segments usher in new opportunities for development, now Bosideng owns, including snow in the fly, Compro, Bingjie, men and many other sub-brands. Bosideng Group's innovative design work there are always many surprises, showing us a retro and nostalgic, gorgeous and artistic autumn and winter.
In this year's Mercedes-Benz China International Fashion Week, Bosideng 'Shang · mining' as the theme of 2014/2015 China autumn and winter clothing fashion conference gorgeous splendor. This season, Bosideng designers will be inspired by the sac coach bleecker crossbody vitality of thinking through the colorful fabric, retro silhouette, a large number of hand-beading, diamond and other complex and sophisticated traditional crafts and sports and leisure elements of the rebel combination of creativity Exquisite pieces out of a piece of clothing, so elegant and noble image of women show dynamic spirituality. The press conference down, retro, gorgeous, sports and leisure keywords continue to flash in our minds, jumping. Apparel products to fully participate in market competition, and can not be eliminated with the market out of the market, especially in the international fashion arena to compete with cutting-edge brands, brand building is the only way, brand accumulation is a lasting way, however, the brand is not accumulated Overnight things, it needs process, need to make effective use of sell designer bags internal and external display promotion platform. Bosideng believes Fashion Week is a good platform to demonstrate Bosideng's concepts and ideas to the domestic and international fashion industry with the help of the trend-setting canada goose pas cher homme trend and image promotion function of this internationalized service platform and spread the sound of national brands. Creativity and design are the number one driver of the apparel industry, and designers play a key role.
As Ms. Zhu Lin, vice president scarpe asics and product creative director of Bosideng Group, puts it, 'Designers are the soft power of apparel enterprises, and the outstanding design team Is to create an indispensable prerequisite for the charm of apparel products, they promote the development of industrial change. In recent years, Bosideng significantly accelerated the pace of internationalization. In the overseas commercial market, frequent moves and active participation in global competition, the enthusiasm and initiative of Bosideng are, of course, inextricably linked with Bosideng's accumulated strength in focusing on brand accumulation over the years. And for the autumn and winter winter clothes Bosideng trend release release for 18 consecutive years of insistence, is its 'dare to innovate, the michael kors shoulder bags pursuit of excellence, always strive for the first' spirit of enterprise focused, Bosideng creative interpretation of autumn and winter design aesthetics, 'with the time Into, pioneering and innovative 'with innovative changes in the world famous brand, continued writing Chinese pride. Statement: Above Bosideng: Innovative Design is the soul of the times with the times by the 'Chinese clothing Network Content Department' collected from the Internet, and clearly indicate the source of the source, if you disagree with the ownership of this article, please Contact us, once verified, we will immediately change! page flip

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Bosideng: spell billions of clothing on the sewing machine territory
                            
Content One day in 1976, the sound of pedal sewing machine came from Shanjing Village, Baimao Town, Changshu, Jiangsu Province. In several rented old houses, 24-year-old Goodekang led 11 villagers to form a clothing sewing group.
At that time, no one group member would have thought that after 28 years, their sewing team would sell designer bags turn into a garment empire with a turnover of nearly 10 billion yuan. Wholeheartedly pursued 28 years of quality sewing on the billions of fashion empire with both to respond to the call of the collective production, but also to improve the complex family life complex emotions, on the one hand 11 crew members actively and conscientiously canada goose pas cher homme do sewing repair, processing work , On the other hand to accumulate sac coach bleecker crossbody their own savings together, and finally in 1980, set up their own garment factory. Bosideng legend staged this. People often say that often the first pot of gold from a self-made company comes from 'credit.' Excellent quality is the best credit card for the product. With good quality, Shan Jingcun garment factory in charge of high Dekang began to fight for some of the orders from Shanghai. With the order, Shajing Village garment factory started slowly on track. With the improvement of production efficiency, the transportation of products and raw materials has gradually become a problem that makes Gao Dekang a headache. Changshu to Shanghai more than 70 kilometers, when the company did not even motorcycles, can only rely on the bike to transport back and forth. In this way, on the Nanjing-Shanghai Highway, high-dekang riding a bicycle carrying a hundred kilos of goods, the wind, the rain to go through the cold, calendar heat, a ride that is for several years. Opportunity has always been patronized.
In 1983, 31-year-old Gao Dekang keenly smelt down the business opportunities for the production of down jackets, Shajing Village garment factory thus renamed Changshu Baizhen down jacket factory. Down in that still need tickets to buy the era of tight goods, production down jacket itself is a fashionable career. Under the background of seeking more than market, the down jacket ushered in the first peak of Gaodekang and his group's garment business: the garment factory earned the first one million in 1989. Only a year later, the profits of the garment factory Reached 7 million. Gold dig in the first pot of gold did not stop there, investment in 1.5 million expansion at the same time, he also began brewing his own brand --- Bosideng. Finally in 1993, Jiangsu Compro Group Company, founded by Gao Dekang, was established. The brand name of 'Bosideng' officially started the beach landing competition in China's down jacket industry. Data show that since 1995, Bosideng down jacket has been ranked first in the market for 19 consecutive years, the brand portfolio occupy nearly half of the domestic market down jacket. Bosideng won the title of '2002 Advanced Enterprise of National Quality Management' in 2002; Bosideng was awarded the title of 'National Contract Abiding and Credit Enterprise' in 2004; In 2006, Bosideng was elected '2006 National Customer Satisfaction Enterprise'; in 2008, Bosideng won the 'National Quality Award' and became the industry leader. Today, the sewing team of 11 members and 8 sets of pedal sewing machines has grown into a time-honored Empire with annual revenues of nearly 10 billion yuan. In 2013, the company's annual sales reached 8.12 billion yuan. Stitch only to get rid of worn thousands of years of jacket down jacket's history can be traced back to the Zhou Dynasty, China's Zhou Dynasty has been made of hair feathers of birds and animals, also known as Yi clothing. Han yak wool useful air max 2015 to do the clothes floss, plush made from the Tang Dynasty plush clothing floss material. Because of the envy of birds flying in the sky, people have always been pouring a beautiful longing for the feathers. If you wear a feathered dress is a flying wish, then do a down jacket is also a departure from the traditional gravity of a leap. The first generation of modern down jacket in China in the early 1980s became popular. At that time, fabric grade and processing level are not high, the style is more monotonous, with cashmere rate, filling volume, the appearance of bloated, known as 'bread service.' It was also at that time that a keen young man, High Deck, got into his feather dream. By the end of 1991, High Dekang officially registered its own brand 'Bosideng.' In 1976, the sound of the pedal sewing machine sounded like a horn in the village of Shanjing. It never disappeared or weakened after it sounded. The 28-year history of Bosideng not only enriched the history of China's modern down jacket industry, Progress has led the trend. In the last ten years of last century down jacket 'storm', Bosideng full advantage of talent advantages and promote scientific and technological innovation, enhance the scientific and technological content of down jackets, high technology to improve product added value and market competitiveness. The end of 2006, the National Standardization Technical Committee down clothing sub-technical committee approved Bosideng is responsible for organizing down the national standards related to the preparation of the system. November 2011, the International Organization for Standardization Clothing size series and code-named Technical Committee Secretariat settled in Bosideng. In recent years, Bosideng will be all the original sewing equipment updated into efficient sewing machine with low energy consumption, expanding the low-carbon production results; the introduction of lean production mode, the successful application of single flow, hanging production lines and templates standardized production operations, cultivating advanced international garment scarpe asics manufacturing base. Especially in the production of down jackets take the lead in the introduction of Sweden's hanging 流水生产线, so that production efficiency increased by nearly 30%. Interview, the person in charge of business to reporters, with advanced technology and equipment, and now Bosideng processing a down jacket only 90 seconds. With the improvement of people's living standard, the clothes are no longer the only cover-up for common people. The brand effect and aesthetic concept are increasingly infiltrating the consumer's demand. In 1995, Bosideng took the lead in introducing the concept of fashion design into the down garment industry. The 'thick, swollen and heavy' down jacket was 'light, beautiful and thin', leading the consumption trend of leisure, fashion and sportswear. In recent years, Bosideng homeopathic launched 'four seasons, internationalization, multi-brand' product development strategy, in the premise of safeguarding quality and technological progress, constantly inject new elements of fashion and beauty products. Bosideng, with its down jacket as the core product, entered the fields of fashion, casual wear, sportswear, underwear and so on in spring and summer as well as autumn clothes one after another. Bosideng launched Bosideng, Snow Flying, Compro, Jie ',' Feifei ',' Shangyu ',' Bosideng Men ',' Ricci-Club Women 'and other brands. Blockbuster village enterprises to set foot on the world T Taiwan has been 'Made in China' go abroad have been labeled as lack of technical core, rely on a large number of OEM workers to earn a small amount of processing fees, the lack of well-known brands and other labels. In fact, going out of 'made in China' is not without a technical core. On the contrary, more and more products are favored by foreign consumers from performance to quality. 'Made in China' enterprises also do not rely solely on foundry profits, On the contrary, a considerable number of enterprises are already in the upper reaches of the industrial chain. Similarly, Chinese enterprises that are going out are taking the determination and perseverance of injecting local brands bit by bit into the competition of the world's territory, making 'Made in China Become a real 'China Zhi-made.' As the forerunner of Chinese brand internationalization, Bosideng's internationalization has always been steady and exported to more than 10 countries and regions in Asia, North America and Europe. After obtaining the qualification of self-support import and export in 1997, Bosideng successively started cooperation with international brands such as Nike, Adidas, Colombia, Tommy and Northface, and continued to learn from international cooperation in the process of international cooperation. In 2007, the core business segment of the Group was listed on the Hong Kong main board, opening up a new chapter in international development. The day before the 2012 Olympic Games, the South Malton Street in West End in London, a modern Chinese building with elegant Chinese red-wall façades and landmark significance, is booming. This is the first fashion show of the Chinese apparel brand in the fashion capital of the world. It also opened the curtain for local apparel brands to set up flagship stores in first-tier cities overseas. A British media said smart Chinese 'pinch' the Olympic stopwatch, London made its own home.
At the same time that the first British show was successful, Bosideng also clarified the mode of 'European Design, Chinese Production and European Marketing.' At present, Bosideng has set up four garment design centers in Changshu, Shanghai, Milan, Italy and London, England, synchronously with the trend of international apparel. The biggest problem that domestic enterprises face in going global is michael kors shoulder bags Sac de voyage femme how to make quick profits. Most people hope that investments in international markets will be rewarded promptly. As everyone knows, to understand the local market, cultivate consumers, enhance brand awareness, which takes time. High dekang is wise, ambitious, he is looking forward to Bosideng world-renowned name, but also aware of the overseas expansion of Chinese brands destined uneven. During the interview, he told reporters that Bosideng went abroad and opened the shop to Europe. The greater significance is to learn from local advanced experience in style design, fabric research and development and supply chain management, and make use of international resources to enhance its brand value. A business, from the village-owned enterprises to landing tens of billions of listed companies in Hong Kong listed companies how long it takes to enter the domestic market to open the international market how long, from OEM processing to go abroad to bid farewell to labor-intensive traditional pattern, embarked on the upstream of the industrial chain how long it takes? Bosideng said it will take 28 years. In the past 20 years, based on the domestic Bosideng accompanied and led the development of the industry, has occupied half of China's down jacket industry; for the future, 'Made in China' where the future, Bosideng's future? High Dekang said the future is around the world. Statement: The above Bosideng: Sewing machine spell billions of clothing content by the 'China Apparel Network Content Department' collected from the Internet, and clearly indicate the source of the source, if you disagree with the ownership of this article, please contact We, once verified, we will change immediately! page flip

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Bosideng: customer value and benefit sharing to establish a brand image
                            
Content 2015, China's garment industry will usher in a major change in the situation! Such judgments, based on the past 2014 China surging surging garment industry, the magnificent development process. This year, both the global fashion industry's attention, 'the new medium', but also the 'double eleven' clothing fashion e-commerce market carnival, Internet economy and O2O channel integration with unimaginable strength to change the traditional market competition pattern. This year, China's garment industry also revealed some common canada goose pas cher homme problems such as weak market demand, comprehensive cost pressure and extensive channel expansion. The period of rapid growth relying on labor costs and resource inputs has come to an abrupt end and has entered a period of profound restructuring and transformation Slow growth of the 'new normal.'
Cross-sea, adversity even more true color. It is in this is known as 'the most difficult year in the history of a textile,' Bosideng people with a strong will and wisdom, or drying out a filled with proud and confident report card: Bosideng down jacket 20 years (1995-2014) reelection China's winter clothes market champion, for 18 consecutive years (1997-2014) only on behalf of China's winter clothes release fashion trends, brand cultivation, system construction, continuous improvement and other aspects of walking in the forefront of the national industrial enterprises, the Chinese Ministry of Industry awarded the 'National Industrial Brand Cultivation Model Enterprise 'honorary title. In the evaluation of 2014 China Brand Value released by AQSIQ and China Association of Building Brands, the strength of Bosideng brand reached 918.00 with a brand value sac coach bleecker crossbody of 19.749 billion yuan, ranking No.1 in the textile and apparel industry and displaying a strong brand with a strong peer recognition strength. The 12th National People's Congress, Bosideng brand founder Gao Dekang started his business for nearly 40 years, has maintained the good conditions are not idle, adversity not hungry strong mentality. In his sell designer bags opinion, the growth of Bosideng brand, is a microcosm of the development of the apparel industry, every ten years or so will experience a turning point. The first time was in 1994 that Bosideng turned its efforts to building its own brand of township enterprises from generation to generation of down coats. The second is in 2004, from the industry leader, large-scale management to cultivate brand names and international development. This time, he will lead the Bosideng people to zero attitude, new sail, once again set foot on the 'new starting point, and then start a business, build core competitiveness' of the stars journey, and strive to promote the company to enter the next round of growth, solid Bosideng clothing Industry's leading edge. High Dekang believes that pragmatic innovation is the essence of entrepreneurship, is the brand of Everlasting promises. 'The most terrible thing nowadays is not to say that there are so many external difficulties, but the decline of entrepreneurial spirit such as stereotyped thinking, unscrupulousness and aggressiveness, feelings and daring entrepreneurs to adapt to the new normal economy. Demand is the core of today's fashion industry. We need to return to the original mindset of our products and services. We must have innovation based on value, focus on the main business, loyalty to quality, innovative adjustment from a global perspective and Internet perspective, highlight new competition Power. 'Focus on customer value service-oriented value creation and sharing is the foundation of all successful business. According to Gao Dekang, Bosideng wants to change its original mode of developing quantitatively and expandingly under the backdrop of a moderate amount of incremental normalcy. It will shift its focus to customer needs and re-establish its business model based on value-oriented services to enhance its brand strength. 'We need to take advantage of the situation and change decisively action, full of changes and innovations, lay the product leadership, marketing innovation and international layout of the three campaigns, the practice of 'world-renowned integrated clothing brand operators' business vision.' In recent years, Bosideng full implementation of high performance management, innovative quality management concepts, methods and models, formed a 'market-driven, brand-centric, the pursuit of excellence in quality management.' With the enhancement of consumer brand awareness, brands are increasingly becoming an important guideline for social consumer demand. To this end, Bosideng continued to deepen brand building, took the lead in the apparel industry to introduce and cultivate the management system of the Ministry of Industry and Information Technology pilot project, and continuously improve brand cultivation and competition force. In September 2014, the Bosideng headquarters building, with a building area of ​​40,000 square meters and a height of 120 meters, was set up with the integration of creative research and development, administrative offices, brand management and marketing services. It is devoted to building the headquarters of the world's leading apparel brand economy, Changshu garment industry to lead the transformation of the brand agglomeration has played an exemplary role. Bosideng knows that the king of products, service-oriented era is coming, the ultimate expression of brand power must be a good product and the air max 2015 ultimate experience. In 2014, Bosideng merged traditional technology with modern science and technology to innovate functional science and technology and introduced 'four defensive' fabrics of 'waterproof, oil-repellent, anti-fouling and radiation protection' into new product development. Fabric, and natural environmentally friendly radiation protection fabrics, forming a 'high density locker, heat storage, four anti-fabric' three core selling points, and constantly give new added value of science and technology to show the world down products versatility and fashion Sex. On October 12, the 'Iceberg Tour of Bosideng Down Arts 2014' was grandly opened in Shanghai World Trade Union Bailian Trade Union, and successively toured Suzhou, Beijing and Chengdu. With the theme of 'Ice Snow Mountain,' the tour invites cultural stars such as Lu Qi, Li Chen and Shi Zhengxiao to participate in the fashion interaction and explore and create the feather culture in a visionary spirit to lead the winter fashion classic. On the basis of adjusting the number of compressed terminal stores and optimizing the distribution of channels, Bosideng strives to create a 'pull' supply chain management mode featuring customer orientation, terminal stores as the core, efficient coordination and rapid response, to create more high-quality shopping experience. At the same time, actively explore the O2O online and offline integrated marketing of new models to reduce sales of intermediate links and reduce costs. In 2014 'Double 11' shopping carnival, Bosideng network sales hit a new high, the entire network sales exceeded 132 million yuan, an increase of nearly 20%, with absolute superiority in the network sales event in the first down jacket products, women's category Sales of the first five. In addition to the original Group E-commerce logistics delivery resources, located in Shanghai, Harbin and other logistics points for the first time the nearest delivery, the entire single delivery, more than one-third of the orders to achieve offline channel delivery , Bosideng 'online and offline, wings fly' integrated marketing initial success. In order to effectively safeguard the rights and interests of consumers and brand image, Bosideng also crack down on fake and shoddy products. In late October 2014, the company found that factories mass-produced silk counterfeit products that are counterfeit 'Bosideng' brand and were sold through the Internet in huge amounts and immediately filed a lawsuit with Changshu Police.
A total of 10 suspects were arrested and 7300 pieces of counterfeit products were seized in mid-December in mid-December through a joint investigation by the Economic Investigation Department of nine provinces and cities across the country. The total value of the cases involved was over 65 million yuan. As a cultural trend and commercial mainstream, Chinese clothing attracts much attention and respect throughout the world. It is the 'Chinese dream' of a generation of michael kors shoulder bags costumers. However, he also soberly noticed that the trade exports without brand support are bound to be subject to the price cost and fall into the low end. While continuing to operate the London flagship store in the United Kingdom and to promote German e-commerce business cooperation, Bosideng has accelerated the globalization of the brand and the market. On May 29, 2014, Bosideng signed a contract to confirm the presence of Milan Expo 2015 at the Sino-Italian fashion forum hosted by the Consulate General of Italy in Shanghai and the Executive Committee of China Enterprise Expo Hall in Milan Expo. The booth will be held at China Enterprise Pavilion for 6 Month exhibition and interactive activities to enhance exchanges with the international fashion industry. On September 19, Gao Dekang led Bosideng executives and his entourage to Italy for a visit and received cordial meeting with Milan Mayor Giuliano Pisapia. Bosideng plans to Expo Milan as an opportunity to promote the integration of Eastern and Western clothing culture concept, the future will open stores in Milan, launched Bosideng global brand. Bosideng's international development, especially in expanding the European market, was confirmed by Vice Premier Wang Yang. When he investigated the foreign trade work in Suzhou, he said that efforts should be made to create more such international brands, continuously increase the added value of products and strive to foster a new growth point for foreign trade. He encouraged Bosideng said: 'Our fashion design, not the pursuit of quantity, is the pursuit of brand, quality.' Strengthen the responsibility of sharing responsibility Peter Parker (Peter Parker) in the 'Spider-Man' line is particularly touching: 'The greater the capacity, the greater the responsibility.' As an international Chinese garment enterprises, Bosideng not only diligently pursues to enhance customer value and Service, pay more attention to the sharing of interests and the demands of stakeholders, and aspire to be an enterprise of the times, a responsible enterprise and a company with great dreams and actively practice social responsibilities in the fields of industrial chain, low-carbon environmental protection and social undertakings. 'In the final analysis, the supply chain is a' win-win chain, 'which is one of the core competitiveness of the future business.I always said: The success of a business, not how much you make, but how many people you treat.Only innovation Resources in the industrial chain flow can enhance the value chain and create more social wealth. 'High Dekang said Bosideng use of brand influence and scale management integration of high-quality resources, and business development strategy to establish appropriate relations between the parties, and upstream and downstream industries Work together to create a win-win cooperation value chain and promote the healthy development of the entire industrial chain with honesty, self-discipline and fairness. Through the sharing of interests and common development, Bosideng 6 directly under the Industrial Park, more than 500 raw materials suppliers and collaborative factories, providing more than 300,000 jobs for the community. The climate problem brought by globalization has made low-carbon environmental protection a new business ethic. Bosideng incorporates ecological civilization and green economy into its development strategy, penetrates the ecological responsibility consciousness into all processes of the enterprise, and realizes the 'green management' of the whole process from various aspects such as technological transformation, product design, production and packaging, logistics and transportation, marketing service, , For the community to provide environmentally friendly green products. Bosideng also actively promote circular economy, explore new ways of green industry, and promote the healthy development of the industry. Since 2013, we have set up the Suzhou Down Garment Recycling Engineering Center in cooperation with Jiangnan University to conduct researches on the recovery, decomposition and recycle technologies of down garments (used in the manufacture of cleaning products, industrial woven fabrics and car insulation materials, etc.) It is of practical significance to promote China's efforts to establish and improve a recycling system for the recycling of textile products. On June 14, 2014, Bosideng participated in 'Old Clothes Zero Abandonment - Old Clothes Recycling Activities of Chinese Branded Garment Enterprises' organized by China National Textile and Apparel Council and China Ecological Civilization Research and Promotion Association at 12 stores in Beijing. Clothing companies, consumers, charities, R \u0026 D institutions, and comprehensive utilization of the closed-loop system of division of labor between enterprises. These recycled old clothes, in line with safety and health standards, are used for charity projects such as the 'Western Warmth Plan' to help needy people who are in need. Raw materials that can not meet the relevant standards are used as raw materials for the research of regenerative processing technology. This is an innovative measure combining the comprehensive utilization of resources in China's textile and apparel industry and carrying out social welfare activities. Bosideng has been upholding the simple concept of 'maximizing corporate value is maximizing its social benefits' and actively responding to the demands of various stakeholders. The company invested 130 million yuan to build a state-level eco-village, China's top ten charm Village, China's top 10 well-off village - Hongbo village, donated 50 million yuan initiated the establishment of the Ministry of Civil Affairs directly under the management of 'Dekangbo love Foundation.' At 16:30 on August 3, 2014, a magnitude 6.5 earthquake struck Ludian County, Zhaotong City, Yunnan Province, causing heavy casualties and property losses. Dekangbo Love Foundation and China Women's Development Foundation donated 11,668,780 yuan worth of materials to the disaster area in Ludian to help affected people resume production and rebuild their homes. Over the years, Bosideng donated a total of nearly 700 million yuan of donations and materials in such fields as splendid charity, science, education, education, health care, rescue and relief for environmental protection and public welfare, and made outstanding contributions to promoting the formation of a harmonious and harmonious social environment. In 2014, Month was awarded the second China Charity Federation 'China Charity Outstanding Contribution (unit) Award.' Bosideng also refers to the requirements of ISO26000 standard, strictly implements the requirements of CSC9000T in China's textile and garment industry, and actively creates a social responsibility system of public responsibility, social welfare and ethical behavior. On July 26, 2014, China Federation of Industrial Economics and UN Industrial Development Organization awarded 'China's Industrial Sector Five-Star Enterprise for Social Responsibility'. This is the first joint initiative organized by China Federation of Industrial Economics and the UN Industrial Development Organization to provide a comprehensive and comprehensive assessment of the management level and performance of CSR in China's industrial sector. The list of enterprises represents the advanced management level in the industry and Accountability level. Sailing vigor from time to time, across the development of full of spring. 2015 is another Bosideng who aspires to be 'a century-old enterprise and a century-old brand'. It is advancing the comprehensive transformation and integration of its strategy, business and functions, and continues to enhance its brand, quality and service. As a result, Market globalization, 'Blue Ocean' sail. High Dekang believes Sac de voyage femme that the scarpe asics core of China's economy is the real economy and manufacturing industries. As a globally competitive and market-oriented industry, China's garment industry can become a new global eco-chain of apparel by doing a lot of work in every detail Strong! For the dream, and then proceed! Statement: Above Bosideng: customer value and benefit sharing brand image content from the 'Chinese clothing network content department' collected from the Internet, and clearly indicate the source of the source, if you disagree with the ownership of this article, please contact We, once verified, we will change immediately! page flip

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onlylove1111 Wednesday, 22 November 2017

Bosideng: customer value and benefit sharing to establish a brand image
                            
Content 2015, China's garment industry will usher in a major change in the situation! Such judgments, based on the past 2014 China surging surging garment industry, the magnificent development process. This year, both the global fashion industry's attention, 'the new medium', but also the 'double eleven' clothing fashion e-commerce market carnival, Internet economy and O2O channel integration with unimaginable strength to change the traditional market competition pattern. This year, China's garment industry also revealed some common canada goose pas cher homme problems such as weak market demand, comprehensive cost pressure and extensive channel expansion. The period of rapid growth relying on labor costs and resource inputs has come to an abrupt end and has entered a period of profound restructuring and transformation Slow growth of the 'new normal.'
Cross-sea, adversity even more true color. It is in this is known as 'the most difficult year in the history of a textile,' Bosideng people with a strong will and wisdom, or drying out a filled with proud and confident report card: Bosideng down jacket 20 years (1995-2014) reelection China's winter clothes market champion, for 18 consecutive years (1997-2014) only on behalf of China's winter clothes release fashion trends, brand cultivation, system construction, continuous improvement and other aspects of walking in the forefront of the national industrial enterprises, the Chinese Ministry of Industry awarded the 'National Industrial Brand Cultivation Model Enterprise 'honorary title. In the evaluation of 2014 China Brand Value released by AQSIQ and China Association of Building Brands, the strength of Bosideng brand reached 918.00 with a brand value sac coach bleecker crossbody of 19.749 billion yuan, ranking No.1 in the textile and apparel industry and displaying a strong brand with a strong peer recognition strength. The 12th National People's Congress, Bosideng brand founder Gao Dekang started his business for nearly 40 years, has maintained the good conditions are not idle, adversity not hungry strong mentality. In his sell designer bags opinion, the growth of Bosideng brand, is a microcosm of the development of the apparel industry, every ten years or so will experience a turning point. The first time was in 1994 that Bosideng turned its efforts to building its own brand of township enterprises from generation to generation of down coats. The second is in 2004, from the industry leader, large-scale management to cultivate brand names and international development. This time, he will lead the Bosideng people to zero attitude, new sail, once again set foot on the 'new starting point, and then start a business, build core competitiveness' of the stars journey, and strive to promote the company to enter the next round of growth, solid Bosideng clothing Industry's leading edge. High Dekang believes that pragmatic innovation is the essence of entrepreneurship, is the brand of Everlasting promises. 'The most terrible thing nowadays is not to say that there are so many external difficulties, but the decline of entrepreneurial spirit such as stereotyped thinking, unscrupulousness and aggressiveness, feelings and daring entrepreneurs to adapt to the new normal economy. Demand is the core of today's fashion industry. We need to return to the original mindset of our products and services. We must have innovation based on value, focus on the main business, loyalty to quality, innovative adjustment from a global perspective and Internet perspective, highlight new competition Power. 'Focus on customer value service-oriented value creation and sharing is the foundation of all successful business. According to Gao Dekang, Bosideng wants to change its original mode of developing quantitatively and expandingly under the backdrop of a moderate amount of incremental normalcy. It will shift its focus to customer needs and re-establish its business model based on value-oriented services to enhance its brand strength. 'We need to take advantage of the situation and change decisively action, full of changes and innovations, lay the product leadership, marketing innovation and international layout of the three campaigns, the practice of 'world-renowned integrated clothing brand operators' business vision.' In recent years, Bosideng full implementation of high performance management, innovative quality management concepts, methods and models, formed a 'market-driven, brand-centric, the pursuit of excellence in quality management.' With the enhancement of consumer brand awareness, brands are increasingly becoming an important guideline for social consumer demand. To this end, Bosideng continued to deepen brand building, took the lead in the apparel industry to introduce and cultivate the management system of the Ministry of Industry and Information Technology pilot project, and continuously improve brand cultivation and competition force. In September 2014, the Bosideng headquarters building, with a building area of ​​40,000 square meters and a height of 120 meters, was set up with the integration of creative research and development, administrative offices, brand management and marketing services. It is devoted to building the headquarters of the world's leading apparel brand economy, Changshu garment industry to lead the transformation of the brand agglomeration has played an exemplary role. Bosideng knows that the king of products, service-oriented era is coming, the ultimate expression of brand power must be a good product and the air max 2015 ultimate experience. In 2014, Bosideng merged traditional technology with modern science and technology to innovate functional science and technology and introduced 'four defensive' fabrics of 'waterproof, oil-repellent, anti-fouling and radiation protection' into new product development. Fabric, and natural environmentally friendly radiation protection fabrics, forming a 'high density locker, heat storage, four anti-fabric' three core selling points, and constantly give new added value of science and technology to show the world down products versatility and fashion Sex. On October 12, the 'Iceberg Tour of Bosideng Down Arts 2014' was grandly opened in Shanghai World Trade Union Bailian Trade Union, and successively toured Suzhou, Beijing and Chengdu. With the theme of 'Ice Snow Mountain,' the tour invites cultural stars such as Lu Qi, Li Chen and Shi Zhengxiao to participate in the fashion interaction and explore and create the feather culture in a visionary spirit to lead the winter fashion classic. On the basis of adjusting the number of compressed terminal stores and optimizing the distribution of channels, Bosideng strives to create a 'pull' supply chain management mode featuring customer orientation, terminal stores as the core, efficient coordination and rapid response, to create more high-quality shopping experience. At the same time, actively explore the O2O online and offline integrated marketing of new models to reduce sales of intermediate links and reduce costs. In 2014 'Double 11' shopping carnival, Bosideng network sales hit a new high, the entire network sales exceeded 132 million yuan, an increase of nearly 20%, with absolute superiority in the network sales event in the first down jacket products, women's category Sales of the first five. In addition to the original Group E-commerce logistics delivery resources, located in Shanghai, Harbin and other logistics points for the first time the nearest delivery, the entire single delivery, more than one-third of the orders to achieve offline channel delivery , Bosideng 'online and offline, wings fly' integrated marketing initial success. In order to effectively safeguard the rights and interests of consumers and brand image, Bosideng also crack down on fake and shoddy products. In late October 2014, the company found that factories mass-produced silk counterfeit products that are counterfeit 'Bosideng' brand and were sold through the Internet in huge amounts and immediately filed a lawsuit with Changshu Police.
A total of 10 suspects were arrested and 7300 pieces of counterfeit products were seized in mid-December in mid-December through a joint investigation by the Economic Investigation Department of nine provinces and cities across the country. The total value of the cases involved was over 65 million yuan. As a cultural trend and commercial mainstream, Chinese clothing attracts much attention and respect throughout the world. It is the 'Chinese dream' of a generation of michael kors shoulder bags costumers. However, he also soberly noticed that the trade exports without brand support are bound to be subject to the price cost and fall into the low end. While continuing to operate the London flagship store in the United Kingdom and to promote German e-commerce business cooperation, Bosideng has accelerated the globalization of the brand and the market. On May 29, 2014, Bosideng signed a contract to confirm the presence of Milan Expo 2015 at the Sino-Italian fashion forum hosted by the Consulate General of Italy in Shanghai and the Executive Committee of China Enterprise Expo Hall in Milan Expo. The booth will be held at China Enterprise Pavilion for 6 Month exhibition and interactive activities to enhance exchanges with the international fashion industry. On September 19, Gao Dekang led Bosideng executives and his entourage to Italy for a visit and received cordial meeting with Milan Mayor Giuliano Pisapia. Bosideng plans to Expo Milan as an opportunity to promote the integration of Eastern and Western clothing culture concept, the future will open stores in Milan, launched Bosideng global brand. Bosideng's international development, especially in expanding the European market, was confirmed by Vice Premier Wang Yang. When he investigated the foreign trade work in Suzhou, he said that efforts should be made to create more such international brands, continuously increase the added value of products and strive to foster a new growth point for foreign trade. He encouraged Bosideng said: 'Our fashion design, not the pursuit of quantity, is the pursuit of brand, quality.' Strengthen the responsibility of sharing responsibility Peter Parker (Peter Parker) in the 'Spider-Man' line is particularly touching: 'The greater the capacity, the greater the responsibility.' As an international Chinese garment enterprises, Bosideng not only diligently pursues to enhance customer value and Service, pay more attention to the sharing of interests and the demands of stakeholders, and aspire to be an enterprise of the times, a responsible enterprise and a company with great dreams and actively practice social responsibilities in the fields of industrial chain, low-carbon environmental protection and social undertakings. 'In the final analysis, the supply chain is a' win-win chain, 'which is one of the core competitiveness of the future business.I always said: The success of a business, not how much you make, but how many people you treat.Only innovation Resources in the industrial chain flow can enhance the value chain and create more social wealth. 'High Dekang said Bosideng use of brand influence and scale management integration of high-quality resources, and business development strategy to establish appropriate relations between the parties, and upstream and downstream industries Work together to create a win-win cooperation value chain and promote the healthy development of the entire industrial chain with honesty, self-discipline and fairness. Through the sharing of interests and common development, Bosideng 6 directly under the Industrial Park, more than 500 raw materials suppliers and collaborative factories, providing more than 300,000 jobs for the community. The climate problem brought by globalization has made low-carbon environmental protection a new business ethic. Bosideng incorporates ecological civilization and green economy into its development strategy, penetrates the ecological responsibility consciousness into all processes of the enterprise, and realizes the 'green management' of the whole process from various aspects such as technological transformation, product design, production and packaging, logistics and transportation, marketing service, , For the community to provide environmentally friendly green products. Bosideng also actively promote circular economy, explore new ways of green industry, and promote the healthy development of the industry. Since 2013, we have set up the Suzhou Down Garment Recycling Engineering Center in cooperation with Jiangnan University to conduct researches on the recovery, decomposition and recycle technologies of down garments (used in the manufacture of cleaning products, industrial woven fabrics and car insulation materials, etc.) It is of practical significance to promote China's efforts to establish and improve a recycling system for the recycling of textile products. On June 14, 2014, Bosideng participated in 'Old Clothes Zero Abandonment - Old Clothes Recycling Activities of Chinese Branded Garment Enterprises' organized by China National Textile and Apparel Council and China Ecological Civilization Research and Promotion Association at 12 stores in Beijing. Clothing companies, consumers, charities, R \u0026 D institutions, and comprehensive utilization of the closed-loop system of division of labor between enterprises. These recycled old clothes, in line with safety and health standards, are used for charity projects such as the 'Western Warmth Plan' to help needy people who are in need. Raw materials that can not meet the relevant standards are used as raw materials for the research of regenerative processing technology. This is an innovative measure combining the comprehensive utilization of resources in China's textile and apparel industry and carrying out social welfare activities. Bosideng has been upholding the simple concept of 'maximizing corporate value is maximizing its social benefits' and actively responding to the demands of various stakeholders. The company invested 130 million yuan to build a state-level eco-village, China's top ten charm Village, China's top 10 well-off village - Hongbo village, donated 50 million yuan initiated the establishment of the Ministry of Civil Affairs directly under the management of 'Dekangbo love Foundation.' At 16:30 on August 3, 2014, a magnitude 6.5 earthquake struck Ludian County, Zhaotong City, Yunnan Province, causing heavy casualties and property losses. Dekangbo Love Foundation and China Women's Development Foundation donated 11,668,780 yuan worth of materials to the disaster area in Ludian to help affected people resume production and rebuild their homes. Over the years, Bosideng donated a total of nearly 700 million yuan of donations and materials in such fields as splendid charity, science, education, education, health care, rescue and relief for environmental protection and public welfare, and made outstanding contributions to promoting the formation of a harmonious and harmonious social environment. In 2014, Month was awarded the second China Charity Federation 'China Charity Outstanding Contribution (unit) Award.' Bosideng also refers to the requirements of ISO26000 standard, strictly implements the requirements of CSC9000T in China's textile and garment industry, and actively creates a social responsibility system of public responsibility, social welfare and ethical behavior. On July 26, 2014, China Federation of Industrial Economics and UN Industrial Development Organization awarded 'China's Industrial Sector Five-Star Enterprise for Social Responsibility'. This is the first joint initiative organized by China Federation of Industrial Economics and the UN Industrial Development Organization to provide a comprehensive and comprehensive assessment of the management level and performance of CSR in China's industrial sector. The list of enterprises represents the advanced management level in the industry and Accountability level. Sailing vigor from time to time, across the development of full of spring. 2015 is another Bosideng who aspires to be 'a century-old enterprise and a century-old brand'. It is advancing the comprehensive transformation and integration of its strategy, business and functions, and continues to enhance its brand, quality and service. As a result, Market globalization, 'Blue Ocean' sail. High Dekang believes Sac de voyage femme that the scarpe asics core of China's economy is the real economy and manufacturing industries. As a globally competitive and market-oriented industry, China's garment industry can become a new global eco-chain of apparel by doing a lot of work in every detail Strong! For the dream, and then proceed! Statement: Above Bosideng: customer value and benefit sharing brand image content from the 'Chinese clothing network content department' collected from the Internet, and clearly indicate the source of the source, if you disagree with the ownership of this article, please contact We, once verified, we will change immediately! page flip

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onlylove1111 Wednesday, 22 November 2017

Bosideng: Innovation brand plastic soul
                            
Content February 6, 2014, the Chinese are still immersed in the happy happiness of thousands of horses in the reunion, the other side of the Pacific Ocean in the United States, 2014 autumn and winter New York International Fashion Week has come elegantly in the heavy snow. A tide full of Chinese fashion brand Fashion Show to the US fashion industry has brought surprises. SL's punk spirit, thom Brown's British elite sense of super male models were interpreted as popular water, passing out the designer's quiet 'fashion sense of common sense,' even in the face of such international brands as BCBG. At this moment, New York's T station to become the world of fashion Plaza, a fashion person was amazing: New York F / W 2014 丨 Bosideng? !
Yes, Bosideng. That is taken out of the country, the British brand campaign Bosideng! Chinese brand, British design, American fashion, Bosideng 'Romance of the Three Kingdoms' in New York Fashion Week, the ripple continued to spread. Bosideng Instagram fashion show news, by the United States famous boutiques Neiman Marcus, Bergdorf Goodman men's general manager Nick Wooster and other fashion 'praise' behind. Earlier January 22, Bosideng fashion experience shop Pop-up Store high-profile stationed in Manhattan, New York, Rothmans men's boutique boutiques, product categories include knitwear, cotton pants, shirts, clothing, and corporate logo down jacket. Cheng Lei, the deputy consul-general of China in New York, Markowitz, former chief of Brooklyn, and other top businesspeople, famous artists, artists and sports stars nearly 200 people attended the news reception. Bosideng also recruited Marty Staff, the former President of Hugo Boss, as a US business consultant, revealing the strong initiative of brand founder Gordon. In fact, in 2013, Goldman and his partners also faced the biggest challenge in a decade. This year, the 'First Lady' charismatic diplomacy uplifted the confidence of Chinese apparel practitioners to build fashion brands. The Third Plenary Session of the 18th Central Committee established the main theme of the market in determining the allocation of resources and provided a platform for the development of the brand economy Huge space. Also this year, China's garment industry experienced a hard turningaround: the sluggish demand, rising costs, the traditional channels of online shopping challenge, the ups and downs of brand mergers and acquisitions ... one piece of bad news people feel sad: the golden age of Chinese clothing Where have you been? It is admirable that, in the commercial sea, the well-established Gao Dekang is in good condition and calm, leading Bosideng to take brand building as the core, and handed out a wonderful answer in the transition year: the annual tax payment amounted to 12.93 Bosideng, snow flying brand share of winter clothes market share of the first and second; Bosideng brand strength of 95.5, the brand value of 18.04 billion yuan, the first column clothing and footwear industry; was rated Ministry of Industry and the 'national level two Depth integration of model enterprises '; postdoctoral research postdoctoral workstation; Bosideng Business School unveiled; contract to become the official partner of the Premier League Tottenham Hot Springs, the acquisition of British men's Greenwoods, more Chinese brands have emerged as a new sample of overseas markets ... ...
During the course of the year, Gao Dukang understated the pride and soberness of the strong from a low profile: 'Both the national level and the apparel industry are brewing a broad and profound reform. Innovation and innovation are the only roads leading to the future. During the reform, everyone had the opportunity to overtake corners, but also have the possibility of being overtaken by their opponents. Is the success of the sac coach bleecker crossbody brand, the more you can not superstitious past success, we must change from time to time, take advantage of the trend, with zero mentality to meet the transformation and development, fashion brand with innovative achievements of the Chinese dream! 'Transformation and integration to enhance business performance Over the past year, Bosideng continued Deepen the performance management system and social responsibility management system, continuously improve the integration of quality benefits and corporate social responsibility, enhance the coordination and sustainability of value development, and demonstrate the strong endogenous momentum in the transformation and upgrading of the brand economy. Bosideng took the lead in introducing the model of excellence performance management among the national apparel enterprises and adopted the principle of 'going out and inviting in.' The company formed a good atmosphere of 'Learning Outstanding Performance Standards, Understanding Standards and Practices,' and set up a 'Performance Excellence Model To promote the work of leading group 'take the lead in practice. In contrast with the relevant requirements of the Guidelines for Performance Excellence, we adhere to the combination of external evaluation and self-evaluation every year, constantly looking for opportunities for improvement and innovation, and continuing to make changes from a simple 'product quality' to a 'quality of enterprise development' 'The change. Combining with development practice, we unite the unique corporate mission, vision and values, and publicize and communicate to all employees, major suppliers and partners in various forms. In January 2013, China Quality Association and All-China Federation of Trade Unions awarded the title of 'China Outstanding Quality Person (National Quality Prize sell designer bags Individual Award)' by Chairman Gao Dekang, praising him for many years in adhering to the quality and efficiency and winning the world's attention and respect for the manufacturing of China. On February 10, 2014, Bosideng was also awarded the second Jiangsu Quality Award by Jiangsu Provincial People's Government. According to Gao Dekang, social responsibility is the primary factor of entrepreneurial quality. In fulfilling social responsibility, enterprises should proceed from the core values ​​and the concept of sustainable development, emphasize the unification of quality benefits and social responsibility, and promote the integration of social responsibility and management. In recent years, Bosideng, in accordance with the requirements of the CSC9000T system of China Textile Industry Federation, has stepped up its capacity building in social responsibility, information disclosure and value chain management to create a corporate social responsibility system of public responsibility, social welfare and ethical behavior. For two consecutive years Was awarded the industry social responsibility information disclosure demonstration award. Bosideng also promotes its innovative mechanism and win-win cooperation in value chain management to its upstream and downstream industry chain partners, strengthens business integrity and social responsibility, and jointly builds a brand value chain. On January 17, 2014, Goldrod was honorably elected as '2013 Outstanding Entrepreneurial Corporate Social Responsibility in China'. Bosideng also put 'human resources is the first resource for enterprises' in the first place, to explore enterprise development strategy oriented personnel training project. In September 2012, Bosideng organized the preparation of Boshimpu School of Business. Through the improvement of the group education and training system, innovative training mechanism, training methods and training contents, it cooperated with well-known domestic and foreign institutions to start seminars for professional managers and trained a group of top management talents and terminals Retail professionals. On January 6, 2014, Bosideng Business School was formally established and was awarded the 'Provincial Model Enterprise University' by Jiangsu Economic Commission. At present, Bosideng Business School is working hard to forge a highly qualified international talent team in combination with its corporate strategy, in order to transform itself into a talent reserve and intellectual guarantee for becoming a 'world-renowned integrated clothing brand operator.' Innovative drive to rebuild the brand advantage May 31, 2013, Bosideng postdoctoral workstations first postdoctoral defense conference site. Two kinds of almost identical white fabrics were ignited, the traditional polyester fabric that is ignited, the other despite the melting of the fire but there is always no burning, which is Bosideng Postdoctoral Workstation latest research results - multi-functional flame retardant Polyester. The experts attending the defense conference believed that the main technical performance of this scientific research achievement has reached the michael kors shoulder bags advanced level in the country and the international advanced level. After industrialization, the application fields are very extensive. At present, the project has applied for national invention patents, listed in key technological innovation projects in Jiangsu Province, and start the pilot. In the production line, Bosideng took the lead in introducing the Swedish Iridium intelligent suspension system in China's down jacket industry. After two years of optimized operation, it has become an 'excellent user' of ETON Hook Systems in terms of production efficiency, hardware and software knowledge, management level, production Sac de voyage femme site and workers' benefits. The company also comprehensively promote 'one-piece flow', modular production mode, labor efficiency and quality control to a new level. In brand promotion and marketing, Bosideng put forward the new idea of ​​'warm fashion', redefined the warm air max 2015 meaning by 'color, light, ride, warm' and spread the brand image of fashion. At the same time as launching the 2013 Global Fashion Landmark Touring Exhibition, we operate the 'Bosideng Fashion' official microblogging, 'Chao Fan' community, the terminal together with celebrities, and other ways to fully integrate online and offline marketing resources to establish fun and easy interaction Starting from the emotional communication canada goose pas cher homme with the light consumer groups, promoting the brand image to youth, fashion and vitality transformation, as well as delivering the positive energy of caring, communicating and trusting society. In 2013, the 'miracle' of the Internet, such as the millet phenomenon, the O2O business model and the Taobao Double 11 Shopping Festival, brought a new sense of commerce to driving the traditional manufacturing industry to transform itself. In the eyes of Gao Dekang, the e-commerce platform has also been transformed from a channel innovation experiment to a conscious strategic choice of the enterprise. Bosideng conform to the tide of new economy such as electricity supplier and internet of things, and intensified the construction of online shopping platform, modern logistics science and technology park and enterprise informatization. Taobao double 11 Shopping Festival, Bosideng full network sales of 110.02 billion yuan, an increase of nearly 10% over the previous year. Data from Taobao data monitoring tool Rubik's Cube data show that the sales volume of Bosideng flagship down jacket products over 60 million, ranking the first in sales of down jacket category, ranked second than the brand beyond 23 million yuan. Bosideng to 'integration of the two' as the starting point, transform and upgrade the traditional garment manufacturing industry, the development of modern industrial system. The company established an efficient information management mechanism and realized the overall and scientific management of the whole process of operation from order management, material testing, manufacturing, outward processing, warehousing and logistics, and marketing services. In 2013, Bosideng was listed in the list of 'National Informatization and Industrialization Deep Integration Demonstration Enterprise' by the Ministry of Industry and Information Technology with excellent results. The Bosideng E-Business Integrated Innovation Pilot Project was also selected as the pilot project scarpe asics for the promotion of e-commerce and supply chain informatization of large enterprises . June 30, Minister Miao Wei Ministry of Industry inspected Bosideng headquarters, praised and said: 'I am optimistic about the future development of Bosideng!' Contrarian to seek market expansion In the face of the uproar in New York show, high Dekang calm aside I do not hide My ambition: 'I hope Bosideng brand can achieve great success in the United States market, the United States is the world's largest fashion market, the success of this market is of great significance to the brand.' To be fair, Bosideng in the United States in New York glory four Shoot, the slightest cover up its efforts in the UK and even the European market. In fact, Bosideng invested in portfolio punches again and again in the UK in 2013: On July 25, Bosideng London entered into a commercial partnership with the Premier League Tottenham Hotspur to become the official Tottenham official Men are dressed partners. Bosideng is the first team for Tottenham, management and the board to provide formal wear, brand more extensive appearance Tottenham's business activities and official website, social media channels. The 'marriage' of sports and fashion created a fruitful platform for Bosideng to establish its brand position in the United Kingdom and London. September 17, Suzhou, China held a city image promotion activity at Bosideng's European headquarters. A brand endorsement of a city, Bosideng become a British public understanding of Suzhou, understand the window of Chinese culture, the combination of oriental characteristics and British style, Bosideng become the carrier of East-West cultural and fashion exchange. On October 11, Bosideng acquired Greenwoods (Greenwoods) in the United Kingdom for $ 40 million and acquired the men's clothing brands such as Greenwoods and 1860. This is an important step forward in Bosideng's 'Four Seasons' strategy. It is another landmark overseas investment in the Chinese apparel industry, consolidating the Bosideng Group's men's business platform and its market position in the United Kingdom. Bosideng also cooperates with OTTO, a leading e-commerce company in the world, to promote its own brand in European and global markets and to seek greater export share. It has become a successful example of steady growth of foreign trade in the province and was named the first export enterprise of Jiangsu Province Quality Award. Bosideng's commercial operations in the UK market have garnered local public recognition and attention from the business community, including even British Prime Minister David Cameron. On December 3, Prime Minister Cameron's visit to Shanghai coincides with the brilliant words of a group of Chinese industry elites who at one time became a commercial anecdote of the WeChat and Weibo circles. During the meeting, Gordon specially briefed the Prime Minister Cameron on the Bosideng brand's growth story in the Chinese market, as well as investing in the UK to establish a European headquarters in London and the development of the flagship brand store. Prime Minister Cameron strongly agreed with Bosideng's innovative strategy in the UK market and hoped Bosideng would expand its investment in the UK. Fashion observers believe that from the establishment of the European headquarters and the flagship store in London to the United States to run a show in New York, manufacturing and development from China to the Chinese brand, Bosideng innate brand awareness is commendable, but the internationalization of the brand to go Long way. The steady layout of Bosideng, at every step, but also precisely that: Chinese brands are striving to break free from the low-end, cheap image, to the era of globalization, 'high and big' climbing. In 2014, Bosideng comprehensively upgraded and deepened the reform year. Bosideng will open a new pattern of brand value enhancement, internationalization, extension of business in four seasons and lean management with innovative spirit and change measures, and strive to earn a higher position in the global brand value chain and promote China in the global market Brand of China Style! Statement: The above Bosideng: Innovation brand plastic soul content by the 'Chinese clothing network content department' collected from the Internet, and have a clear source of the source indicate the source, if you disagree with the ownership of this article, please contact us Once verified, we will immediately change! page flip

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onlylove1111 Wednesday, 22 November 2017

Bosideng: Innovation brand plastic soul
                            
Content February 6, 2014, the Chinese are still immersed in the happy happiness of thousands of horses in the reunion, the other side of the Pacific Ocean in the United States, 2014 autumn and winter New York International Fashion Week has come elegantly in the heavy snow. A tide full of Chinese fashion brand Fashion Show to the US fashion industry has brought surprises. SL's punk spirit, thom Brown's British elite sense of super male models were interpreted as popular water, passing out the designer's quiet 'fashion sense of common sense,' even in the face of such international brands as BCBG. At this moment, New York's T station to become the world of fashion Plaza, a fashion person was amazing: New York F / W 2014 丨 Bosideng? !
Yes, Bosideng. That is taken out of the country, the British brand campaign Bosideng! Chinese brand, British design, American fashion, Bosideng 'Romance of the Three Kingdoms' in New York Fashion Week, the ripple continued to spread. Bosideng Instagram fashion show news, by the United States famous boutiques Neiman Marcus, Bergdorf Goodman men's general manager Nick Wooster and other fashion 'praise' behind. Earlier January 22, Bosideng fashion experience shop Pop-up Store high-profile stationed in Manhattan, New York, Rothmans men's boutique boutiques, product categories include knitwear, cotton pants, shirts, clothing, and corporate logo down jacket. Cheng Lei, the deputy consul-general of China in New York, Markowitz, former chief of Brooklyn, and other top businesspeople, famous artists, artists and sports stars nearly 200 people attended the news reception. Bosideng also recruited Marty Staff, the former President of Hugo Boss, as a US business consultant, revealing the strong initiative of brand founder Gordon. In fact, in 2013, Goldman and his partners also faced the biggest challenge in a decade. This year, the 'First Lady' charismatic diplomacy uplifted the confidence of Chinese apparel practitioners to build fashion brands. The Third Plenary Session of the 18th Central Committee established the main theme of the market in determining the allocation of resources and provided a platform for the development of the brand economy Huge space. Also this year, China's garment industry experienced a hard turningaround: the sluggish demand, rising costs, the traditional channels of online shopping challenge, the ups and downs of brand mergers and acquisitions ... one piece of bad news people feel sad: the golden age of Chinese clothing Where have you been? It is admirable that, in the commercial sea, the well-established Gao Dekang is in good condition and calm, leading Bosideng to take brand building as the core, and handed out a wonderful answer in the transition year: the annual tax payment amounted to 12.93 Bosideng, snow flying brand share of winter clothes market share of the first and second; Bosideng brand strength of 95.5, the brand value of 18.04 billion yuan, the first column clothing and footwear industry; was rated Ministry of Industry and the 'national level two Depth integration of model enterprises '; postdoctoral research postdoctoral workstation; Bosideng Business School unveiled; contract to become the official partner of the Premier League Tottenham Hot Springs, the acquisition of British men's Greenwoods, more Chinese brands have emerged as a new sample of overseas markets ... ...
During the course of the year, Gao Dukang understated the pride and soberness of the strong from a low profile: 'Both the national level and the apparel industry are brewing a broad and profound reform. Innovation and innovation are the only roads leading to the future. During the reform, everyone had the opportunity to overtake corners, but also have the possibility of being overtaken by their opponents. Is the success of the sac coach bleecker crossbody brand, the more you can not superstitious past success, we must change from time to time, take advantage of the trend, with zero mentality to meet the transformation and development, fashion brand with innovative achievements of the Chinese dream! 'Transformation and integration to enhance business performance Over the past year, Bosideng continued Deepen the performance management system and social responsibility management system, continuously improve the integration of quality benefits and corporate social responsibility, enhance the coordination and sustainability of value development, and demonstrate the strong endogenous momentum in the transformation and upgrading of the brand economy. Bosideng took the lead in introducing the model of excellence performance management among the national apparel enterprises and adopted the principle of 'going out and inviting in.' The company formed a good atmosphere of 'Learning Outstanding Performance Standards, Understanding Standards and Practices,' and set up a 'Performance Excellence Model To promote the work of leading group 'take the lead in practice. In contrast with the relevant requirements of the Guidelines for Performance Excellence, we adhere to the combination of external evaluation and self-evaluation every year, constantly looking for opportunities for improvement and innovation, and continuing to make changes from a simple 'product quality' to a 'quality of enterprise development' 'The change. Combining with development practice, we unite the unique corporate mission, vision and values, and publicize and communicate to all employees, major suppliers and partners in various forms. In January 2013, China Quality Association and All-China Federation of Trade Unions awarded the title of 'China Outstanding Quality Person (National Quality Prize sell designer bags Individual Award)' by Chairman Gao Dekang, praising him for many years in adhering to the quality and efficiency and winning the world's attention and respect for the manufacturing of China. On February 10, 2014, Bosideng was also awarded the second Jiangsu Quality Award by Jiangsu Provincial People's Government. According to Gao Dekang, social responsibility is the primary factor of entrepreneurial quality. In fulfilling social responsibility, enterprises should proceed from the core values ​​and the concept of sustainable development, emphasize the unification of quality benefits and social responsibility, and promote the integration of social responsibility and management. In recent years, Bosideng, in accordance with the requirements of the CSC9000T system of China Textile Industry Federation, has stepped up its capacity building in social responsibility, information disclosure and value chain management to create a corporate social responsibility system of public responsibility, social welfare and ethical behavior. For two consecutive years Was awarded the industry social responsibility information disclosure demonstration award. Bosideng also promotes its innovative mechanism and win-win cooperation in value chain management to its upstream and downstream industry chain partners, strengthens business integrity and social responsibility, and jointly builds a brand value chain. On January 17, 2014, Goldrod was honorably elected as '2013 Outstanding Entrepreneurial Corporate Social Responsibility in China'. Bosideng also put 'human resources is the first resource for enterprises' in the first place, to explore enterprise development strategy oriented personnel training project. In September 2012, Bosideng organized the preparation of Boshimpu School of Business. Through the improvement of the group education and training system, innovative training mechanism, training methods and training contents, it cooperated with well-known domestic and foreign institutions to start seminars for professional managers and trained a group of top management talents and terminals Retail professionals. On January 6, 2014, Bosideng Business School was formally established and was awarded the 'Provincial Model Enterprise University' by Jiangsu Economic Commission. At present, Bosideng Business School is working hard to forge a highly qualified international talent team in combination with its corporate strategy, in order to transform itself into a talent reserve and intellectual guarantee for becoming a 'world-renowned integrated clothing brand operator.' Innovative drive to rebuild the brand advantage May 31, 2013, Bosideng postdoctoral workstations first postdoctoral defense conference site. Two kinds of almost identical white fabrics were ignited, the traditional polyester fabric that is ignited, the other despite the melting of the fire but there is always no burning, which is Bosideng Postdoctoral Workstation latest research results - multi-functional flame retardant Polyester. The experts attending the defense conference believed that the main technical performance of this scientific research achievement has reached the michael kors shoulder bags advanced level in the country and the international advanced level. After industrialization, the application fields are very extensive. At present, the project has applied for national invention patents, listed in key technological innovation projects in Jiangsu Province, and start the pilot. In the production line, Bosideng took the lead in introducing the Swedish Iridium intelligent suspension system in China's down jacket industry. After two years of optimized operation, it has become an 'excellent user' of ETON Hook Systems in terms of production efficiency, hardware and software knowledge, management level, production Sac de voyage femme site and workers' benefits. The company also comprehensively promote 'one-piece flow', modular production mode, labor efficiency and quality control to a new level. In brand promotion and marketing, Bosideng put forward the new idea of ​​'warm fashion', redefined the warm air max 2015 meaning by 'color, light, ride, warm' and spread the brand image of fashion. At the same time as launching the 2013 Global Fashion Landmark Touring Exhibition, we operate the 'Bosideng Fashion' official microblogging, 'Chao Fan' community, the terminal together with celebrities, and other ways to fully integrate online and offline marketing resources to establish fun and easy interaction Starting from the emotional communication canada goose pas cher homme with the light consumer groups, promoting the brand image to youth, fashion and vitality transformation, as well as delivering the positive energy of caring, communicating and trusting society. In 2013, the 'miracle' of the Internet, such as the millet phenomenon, the O2O business model and the Taobao Double 11 Shopping Festival, brought a new sense of commerce to driving the traditional manufacturing industry to transform itself. In the eyes of Gao Dekang, the e-commerce platform has also been transformed from a channel innovation experiment to a conscious strategic choice of the enterprise. Bosideng conform to the tide of new economy such as electricity supplier and internet of things, and intensified the construction of online shopping platform, modern logistics science and technology park and enterprise informatization. Taobao double 11 Shopping Festival, Bosideng full network sales of 110.02 billion yuan, an increase of nearly 10% over the previous year. Data from Taobao data monitoring tool Rubik's Cube data show that the sales volume of Bosideng flagship down jacket products over 60 million, ranking the first in sales of down jacket category, ranked second than the brand beyond 23 million yuan. Bosideng to 'integration of the two' as the starting point, transform and upgrade the traditional garment manufacturing industry, the development of modern industrial system. The company established an efficient information management mechanism and realized the overall and scientific management of the whole process of operation from order management, material testing, manufacturing, outward processing, warehousing and logistics, and marketing services. In 2013, Bosideng was listed in the list of 'National Informatization and Industrialization Deep Integration Demonstration Enterprise' by the Ministry of Industry and Information Technology with excellent results. The Bosideng E-Business Integrated Innovation Pilot Project was also selected as the pilot project scarpe asics for the promotion of e-commerce and supply chain informatization of large enterprises . June 30, Minister Miao Wei Ministry of Industry inspected Bosideng headquarters, praised and said: 'I am optimistic about the future development of Bosideng!' Contrarian to seek market expansion In the face of the uproar in New York show, high Dekang calm aside I do not hide My ambition: 'I hope Bosideng brand can achieve great success in the United States market, the United States is the world's largest fashion market, the success of this market is of great significance to the brand.' To be fair, Bosideng in the United States in New York glory four Shoot, the slightest cover up its efforts in the UK and even the European market. In fact, Bosideng invested in portfolio punches again and again in the UK in 2013: On July 25, Bosideng London entered into a commercial partnership with the Premier League Tottenham Hotspur to become the official Tottenham official Men are dressed partners. Bosideng is the first team for Tottenham, management and the board to provide formal wear, brand more extensive appearance Tottenham's business activities and official website, social media channels. The 'marriage' of sports and fashion created a fruitful platform for Bosideng to establish its brand position in the United Kingdom and London. September 17, Suzhou, China held a city image promotion activity at Bosideng's European headquarters. A brand endorsement of a city, Bosideng become a British public understanding of Suzhou, understand the window of Chinese culture, the combination of oriental characteristics and British style, Bosideng become the carrier of East-West cultural and fashion exchange. On October 11, Bosideng acquired Greenwoods (Greenwoods) in the United Kingdom for $ 40 million and acquired the men's clothing brands such as Greenwoods and 1860. This is an important step forward in Bosideng's 'Four Seasons' strategy. It is another landmark overseas investment in the Chinese apparel industry, consolidating the Bosideng Group's men's business platform and its market position in the United Kingdom. Bosideng also cooperates with OTTO, a leading e-commerce company in the world, to promote its own brand in European and global markets and to seek greater export share. It has become a successful example of steady growth of foreign trade in the province and was named the first export enterprise of Jiangsu Province Quality Award. Bosideng's commercial operations in the UK market have garnered local public recognition and attention from the business community, including even British Prime Minister David Cameron. On December 3, Prime Minister Cameron's visit to Shanghai coincides with the brilliant words of a group of Chinese industry elites who at one time became a commercial anecdote of the WeChat and Weibo circles. During the meeting, Gordon specially briefed the Prime Minister Cameron on the Bosideng brand's growth story in the Chinese market, as well as investing in the UK to establish a European headquarters in London and the development of the flagship brand store. Prime Minister Cameron strongly agreed with Bosideng's innovative strategy in the UK market and hoped Bosideng would expand its investment in the UK. Fashion observers believe that from the establishment of the European headquarters and the flagship store in London to the United States to run a show in New York, manufacturing and development from China to the Chinese brand, Bosideng innate brand awareness is commendable, but the internationalization of the brand to go Long way. The steady layout of Bosideng, at every step, but also precisely that: Chinese brands are striving to break free from the low-end, cheap image, to the era of globalization, 'high and big' climbing. In 2014, Bosideng comprehensively upgraded and deepened the reform year. Bosideng will open a new pattern of brand value enhancement, internationalization, extension of business in four seasons and lean management with innovative spirit and change measures, and strive to earn a higher position in the global brand value chain and promote China in the global market Brand of China Style! Statement: The above Bosideng: Innovation brand plastic soul content by the 'Chinese clothing network content department' collected from the Internet, and have a clear source of the source indicate the source, if you disagree with the ownership of this article, please contact us Once verified, we will immediately change! page flip

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng: Innovation brand plastic soul
                            
Content February 6, 2014, the Chinese are still immersed in the happy happiness of thousands of horses in the reunion, the other side of the Pacific Ocean in the United States, 2014 autumn and winter New York International Fashion Week has come elegantly in the heavy snow. A tide full of Chinese fashion brand Fashion Show to the US fashion industry has brought surprises. SL's punk spirit, thom Brown's British elite sense of super male models were interpreted as popular water, passing out the designer's quiet 'fashion sense of common sense,' even in the face of such international brands as BCBG. At this moment, New York's T station to become the world of fashion Plaza, a fashion person was amazing: New York F / W 2014 丨 Bosideng? !
Yes, Bosideng. That is taken out of the country, the British brand campaign Bosideng! Chinese brand, British design, American fashion, Bosideng 'Romance of the Three Kingdoms' in New York Fashion Week, the ripple continued to spread. Bosideng Instagram fashion show news, by the United States famous boutiques Neiman Marcus, Bergdorf Goodman men's general manager Nick Wooster and other fashion 'praise' behind. Earlier January 22, Bosideng fashion experience shop Pop-up Store high-profile stationed in Manhattan, New York, Rothmans men's boutique boutiques, product categories include knitwear, cotton pants, shirts, clothing, and corporate logo down jacket. Cheng Lei, the deputy consul-general of China in New York, Markowitz, former chief of Brooklyn, and other top businesspeople, famous artists, artists and sports stars nearly 200 people attended the news reception. Bosideng also recruited Marty Staff, the former President of Hugo Boss, as a US business consultant, revealing the strong initiative of brand founder Gordon. In fact, in 2013, Goldman and his partners also faced the biggest challenge in a decade. This year, the 'First Lady' charismatic diplomacy uplifted the confidence of Chinese apparel practitioners to build fashion brands. The Third Plenary Session of the 18th Central Committee established the main theme of the market in determining the allocation of resources and provided a platform for the development of the brand economy Huge space. Also this year, China's garment industry experienced a hard turningaround: the sluggish demand, rising costs, the traditional channels of online shopping challenge, the ups and downs of brand mergers and acquisitions ... one piece of bad news people feel sad: the golden age of Chinese clothing Where have you been? It is admirable that, in the commercial sea, the well-established Gao Dekang is in good condition and calm, leading Bosideng to take brand building as the core, and handed out a wonderful answer in the transition year: the annual tax payment amounted to 12.93 Bosideng, snow flying brand share of winter clothes market share of the first and second; Bosideng brand strength of 95.5, the brand value of 18.04 billion yuan, the first column clothing and footwear industry; was rated Ministry of Industry and the 'national level two Depth integration of model enterprises '; postdoctoral research postdoctoral workstation; Bosideng Business School unveiled; contract to become the official partner of the Premier League Tottenham Hot Springs, the acquisition of British men's Greenwoods, more Chinese brands have emerged as a new sample of overseas markets ... ...
During the course of the year, Gao Dukang understated the pride and soberness of the strong from a low profile: 'Both the national level and the apparel industry are brewing a broad and profound reform. Innovation and innovation are the only roads leading to the future. During the reform, everyone had the opportunity to overtake corners, but also have the possibility of being overtaken by their opponents. Is the success of the sac coach bleecker crossbody brand, the more you can not superstitious past success, we must change from time to time, take advantage of the trend, with zero mentality to meet the transformation and development, fashion brand with innovative achievements of the Chinese dream! 'Transformation and integration to enhance business performance Over the past year, Bosideng continued Deepen the performance management system and social responsibility management system, continuously improve the integration of quality benefits and corporate social responsibility, enhance the coordination and sustainability of value development, and demonstrate the strong endogenous momentum in the transformation and upgrading of the brand economy. Bosideng took the lead in introducing the model of excellence performance management among the national apparel enterprises and adopted the principle of 'going out and inviting in.' The company formed a good atmosphere of 'Learning Outstanding Performance Standards, Understanding Standards and Practices,' and set up a 'Performance Excellence Model To promote the work of leading group 'take the lead in practice. In contrast with the relevant requirements of the Guidelines for Performance Excellence, we adhere to the combination of external evaluation and self-evaluation every year, constantly looking for opportunities for improvement and innovation, and continuing to make changes from a simple 'product quality' to a 'quality of enterprise development' 'The change. Combining with development practice, we unite the unique corporate mission, vision and values, and publicize and communicate to all employees, major suppliers and partners in various forms. In January 2013, China Quality Association and All-China Federation of Trade Unions awarded the title of 'China Outstanding Quality Person (National Quality Prize sell designer bags Individual Award)' by Chairman Gao Dekang, praising him for many years in adhering to the quality and efficiency and winning the world's attention and respect for the manufacturing of China. On February 10, 2014, Bosideng was also awarded the second Jiangsu Quality Award by Jiangsu Provincial People's Government. According to Gao Dekang, social responsibility is the primary factor of entrepreneurial quality. In fulfilling social responsibility, enterprises should proceed from the core values ​​and the concept of sustainable development, emphasize the unification of quality benefits and social responsibility, and promote the integration of social responsibility and management. In recent years, Bosideng, in accordance with the requirements of the CSC9000T system of China Textile Industry Federation, has stepped up its capacity building in social responsibility, information disclosure and value chain management to create a corporate social responsibility system of public responsibility, social welfare and ethical behavior. For two consecutive years Was awarded the industry social responsibility information disclosure demonstration award. Bosideng also promotes its innovative mechanism and win-win cooperation in value chain management to its upstream and downstream industry chain partners, strengthens business integrity and social responsibility, and jointly builds a brand value chain. On January 17, 2014, Goldrod was honorably elected as '2013 Outstanding Entrepreneurial Corporate Social Responsibility in China'. Bosideng also put 'human resources is the first resource for enterprises' in the first place, to explore enterprise development strategy oriented personnel training project. In September 2012, Bosideng organized the preparation of Boshimpu School of Business. Through the improvement of the group education and training system, innovative training mechanism, training methods and training contents, it cooperated with well-known domestic and foreign institutions to start seminars for professional managers and trained a group of top management talents and terminals Retail professionals. On January 6, 2014, Bosideng Business School was formally established and was awarded the 'Provincial Model Enterprise University' by Jiangsu Economic Commission. At present, Bosideng Business School is working hard to forge a highly qualified international talent team in combination with its corporate strategy, in order to transform itself into a talent reserve and intellectual guarantee for becoming a 'world-renowned integrated clothing brand operator.' Innovative drive to rebuild the brand advantage May 31, 2013, Bosideng postdoctoral workstations first postdoctoral defense conference site. Two kinds of almost identical white fabrics were ignited, the traditional polyester fabric that is ignited, the other despite the melting of the fire but there is always no burning, which is Bosideng Postdoctoral Workstation latest research results - multi-functional flame retardant Polyester. The experts attending the defense conference believed that the main technical performance of this scientific research achievement has reached the michael kors shoulder bags advanced level in the country and the international advanced level. After industrialization, the application fields are very extensive. At present, the project has applied for national invention patents, listed in key technological innovation projects in Jiangsu Province, and start the pilot. In the production line, Bosideng took the lead in introducing the Swedish Iridium intelligent suspension system in China's down jacket industry. After two years of optimized operation, it has become an 'excellent user' of ETON Hook Systems in terms of production efficiency, hardware and software knowledge, management level, production Sac de voyage femme site and workers' benefits. The company also comprehensively promote 'one-piece flow', modular production mode, labor efficiency and quality control to a new level. In brand promotion and marketing, Bosideng put forward the new idea of ​​'warm fashion', redefined the warm air max 2015 meaning by 'color, light, ride, warm' and spread the brand image of fashion. At the same time as launching the 2013 Global Fashion Landmark Touring Exhibition, we operate the 'Bosideng Fashion' official microblogging, 'Chao Fan' community, the terminal together with celebrities, and other ways to fully integrate online and offline marketing resources to establish fun and easy interaction Starting from the emotional communication canada goose pas cher homme with the light consumer groups, promoting the brand image to youth, fashion and vitality transformation, as well as delivering the positive energy of caring, communicating and trusting society. In 2013, the 'miracle' of the Internet, such as the millet phenomenon, the O2O business model and the Taobao Double 11 Shopping Festival, brought a new sense of commerce to driving the traditional manufacturing industry to transform itself. In the eyes of Gao Dekang, the e-commerce platform has also been transformed from a channel innovation experiment to a conscious strategic choice of the enterprise. Bosideng conform to the tide of new economy such as electricity supplier and internet of things, and intensified the construction of online shopping platform, modern logistics science and technology park and enterprise informatization. Taobao double 11 Shopping Festival, Bosideng full network sales of 110.02 billion yuan, an increase of nearly 10% over the previous year. Data from Taobao data monitoring tool Rubik's Cube data show that the sales volume of Bosideng flagship down jacket products over 60 million, ranking the first in sales of down jacket category, ranked second than the brand beyond 23 million yuan. Bosideng to 'integration of the two' as the starting point, transform and upgrade the traditional garment manufacturing industry, the development of modern industrial system. The company established an efficient information management mechanism and realized the overall and scientific management of the whole process of operation from order management, material testing, manufacturing, outward processing, warehousing and logistics, and marketing services. In 2013, Bosideng was listed in the list of 'National Informatization and Industrialization Deep Integration Demonstration Enterprise' by the Ministry of Industry and Information Technology with excellent results. The Bosideng E-Business Integrated Innovation Pilot Project was also selected as the pilot project scarpe asics for the promotion of e-commerce and supply chain informatization of large enterprises . June 30, Minister Miao Wei Ministry of Industry inspected Bosideng headquarters, praised and said: 'I am optimistic about the future development of Bosideng!' Contrarian to seek market expansion In the face of the uproar in New York show, high Dekang calm aside I do not hide My ambition: 'I hope Bosideng brand can achieve great success in the United States market, the United States is the world's largest fashion market, the success of this market is of great significance to the brand.' To be fair, Bosideng in the United States in New York glory four Shoot, the slightest cover up its efforts in the UK and even the European market. In fact, Bosideng invested in portfolio punches again and again in the UK in 2013: On July 25, Bosideng London entered into a commercial partnership with the Premier League Tottenham Hotspur to become the official Tottenham official Men are dressed partners. Bosideng is the first team for Tottenham, management and the board to provide formal wear, brand more extensive appearance Tottenham's business activities and official website, social media channels. The 'marriage' of sports and fashion created a fruitful platform for Bosideng to establish its brand position in the United Kingdom and London. September 17, Suzhou, China held a city image promotion activity at Bosideng's European headquarters. A brand endorsement of a city, Bosideng become a British public understanding of Suzhou, understand the window of Chinese culture, the combination of oriental characteristics and British style, Bosideng become the carrier of East-West cultural and fashion exchange. On October 11, Bosideng acquired Greenwoods (Greenwoods) in the United Kingdom for $ 40 million and acquired the men's clothing brands such as Greenwoods and 1860. This is an important step forward in Bosideng's 'Four Seasons' strategy. It is another landmark overseas investment in the Chinese apparel industry, consolidating the Bosideng Group's men's business platform and its market position in the United Kingdom. Bosideng also cooperates with OTTO, a leading e-commerce company in the world, to promote its own brand in European and global markets and to seek greater export share. It has become a successful example of steady growth of foreign trade in the province and was named the first export enterprise of Jiangsu Province Quality Award. Bosideng's commercial operations in the UK market have garnered local public recognition and attention from the business community, including even British Prime Minister David Cameron. On December 3, Prime Minister Cameron's visit to Shanghai coincides with the brilliant words of a group of Chinese industry elites who at one time became a commercial anecdote of the WeChat and Weibo circles. During the meeting, Gordon specially briefed the Prime Minister Cameron on the Bosideng brand's growth story in the Chinese market, as well as investing in the UK to establish a European headquarters in London and the development of the flagship brand store. Prime Minister Cameron strongly agreed with Bosideng's innovative strategy in the UK market and hoped Bosideng would expand its investment in the UK. Fashion observers believe that from the establishment of the European headquarters and the flagship store in London to the United States to run a show in New York, manufacturing and development from China to the Chinese brand, Bosideng innate brand awareness is commendable, but the internationalization of the brand to go Long way. The steady layout of Bosideng, at every step, but also precisely that: Chinese brands are striving to break free from the low-end, cheap image, to the era of globalization, 'high and big' climbing. In 2014, Bosideng comprehensively upgraded and deepened the reform year. Bosideng will open a new pattern of brand value enhancement, internationalization, extension of business in four seasons and lean management with innovative spirit and change measures, and strive to earn a higher position in the global brand value chain and promote China in the global market Brand of China Style! Statement: The above Bosideng: Innovation brand plastic soul content by the 'Chinese clothing network content department' collected from the Internet, and have a clear source of the source indicate the source, if you disagree with the ownership of this article, please contact us Once verified, we will immediately change! page flip

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng: Down Top Why 'wings fly together'
                            
Content On November 12, 2013, at 0:00, the number on the display screen of the Bosideng Electronic Commerce Hall was at 110.2 million yuan, which indicates that the sales volume of Bosideng Group's 'Double 11' in 2013 increased nearly 10% over the previous year, Women's sales sixth. Data from Taobao data monitoring tools data cube, Bosideng flagship sac coach bleecker crossbody store down jacket sales of more than 60 million day, down jacket daily sales ranked first, second place than the brand more than 23 million yuan. Bosideng has always been at the forefront of online sales of apparel brands since its first 'Double 11' in 2010, with the unit shipments up to 50,000 orders a day. Bosideng as a veteran of the traditional clothing brand, in the 'double eleven' e-commerce carnival handed over transcripts surprising. You know, 'Double 11' has always been the world of the Internet brand, Bosideng adhering to the traditional brand of genes has played a beautiful online battle, thanks to Bosideng's prophecy of Internet thinking, for the early Internet operation Put in. Bosideng embarked on an attempt to michael kors shoulder bags e-commerce as early as in 2008.
In 2009, we set up the e-commerce department to develop an ERP system specifically for e-commerce and launched its own network joining system And Taobao platform for a strategic cooperation, and later, Bosideng, snow fly and other sub-brands have opened in Taobao flagship store for online and offline interactive marketing project. 'According to Bosideng Wang, head of e-commerce introduced to 2011, The Group has set up an e-commerce company that specializes in e-commerce under the name of the company and independently develops online differentiated products to explore online marketing channels. The Company has formulated a series of supporting systems such as the management system of e-commerce operation department, the standard system of planning department, the standard system of logistics department, the system development and management system, the information system safety management system, the human resources management system and the financial management system to ensure that each department Closely linked with the strict implementation of the process. 'On December 15, 2008, the official Bosideng Taobao official flagship store was officially opened. We had only four full-time staff in charge of the e-commerce business in the early days of the business, but now Bosideng has more than 200 e-commerce team members,' he said. 'E-commerce is not just a single sales channel, we must re-look at e-commerce platform from a new perspective, it is a resource integration platform, but also a new sales platform, but also to enhance management platform.' Wang Chengjun said Bosideng Group on e-commerce business Development is very valued, Bosideng involved in the current e-commerce platform, including Taobao, Lynx, Jingdong, Amazon, the only product will be on the 1st shop and Dangdang, sales are mainly concentrated in Lynx, Taobao, Jingdong, Amazon and only Pin these few third-party platform. Although settled in third-party platform is the only way most traditional brands 'touch the net', but Bosideng in the use of mature platform, but also did not forget for different platforms, 'according to local conditions,' which is Bosideng champion in the e-commerce Carnival Day one of the reasons. According to 'Textile and Apparel Weekly' reporter learned that Bosideng in the 'double eleven', 'double twelve' and other e-commerce carnival will be based on the current trend of the popular selection of hundreds of hot products, and launched more than 30 main push , To meet the needs of young consumers on the Internet. At the same time, in order to ensure the scarpe asics efficient operation of the system, Bosideng split the logistics module on the basis of the order system developed by itself and set up an independent WMS logistics system to prevent the sales system from malfunctioning. Bosideng will also order system and Alibaba Group poly stone tower system docking, to ensure smooth import orders, in order to further enhance customer loyalty, Bosideng also introduced CRM customer management system, and actively maintain the relationship between old customers. In addition, in order to lock more consumers in the event, Bosideng through the visual positioning, product shooting, copywriting design, page layout and other details of the control, the delicate product and perfect demonstrated most vividly. Bosideng official flagship store in particular, '38 years of focus, the achievements of pieces of boutique' as the theme, to create a strong brand culture, enhanced emotional affinity with consumers. Appeal for years of well-prepared intellectual property protection and solid research on the e-commerce thinking Bosideng rover e-commerce escort, in Wang Chengjun view, Bosideng brand in the minds of consumers a higher visibility and reputation is the brand line On the promotion of the most powerful weapon. With the deepening understanding of the business of e-commerce, Bosideng also entered a high-speed and professional development stage in the field of e-commerce. However, Bosideng is also suffering from the 'honor troubles' brought by fake and shoddy goods while harvesting amazing performance in the electricity supplier field. 'Because of the high visibility of Bosideng brand, fake and shoddy products often appear online, which not only damages the brand image, but also greatly damages the interests of consumers.' The company and relevant departments have organized special anti-counterfeiting activities on many occasions to curb counterfeiting Rampant phenomenon. 'Wang Chengjun told reporters that from the beginning of 2013, Bosideng on a large number of shop sales of counterfeit Bosideng clothing infringement to report, with the full support of several electricity providers, the relevant departments in cracking down on counterfeiting operations, crack down on this Network infringement. Last year in March, Chenzhou, Hunan once cracked the nation's largest Taobao Bosideng Bosideng cases. It is reported that Bosideng company found that Taobao has more than 100 online stores in the sale of counterfeit Bosideng down jacket, these fake dens on the loss of the brand is immeasurable. Bosideng Chairman Gao Dekang once said: 'The Internet is a new thing, a good thing, but also troubles. Online fraud is much easier than offline, and criminals can sign up for an online shop with just an ID card.' , The more famous brand of sound, the more the Internet fake, because it has space, not enough to build the brand but no one to counterfeit. Fake on the surface can not see, but the consumer is a fraud, Bosideng hopes the government 'In 2014, at the National People's Congress, Gao Dekang submitted a proposal on strengthening the protection of intellectual property rights on the e-commerce platform as a representative of the NPC. He urged the launch of the E-Commerce Law, The legislative work made a number of suggestions. High Dekang believes that the current dispute in all e-commerce, the highest proportion of intellectual property disputes. A data from early 2013 also shows that intellectual property disputes accounted for 61.54% of the disputes over electricity suppliers. Among them, the most representative is 'Pirates of the map', many sellers selling fake and shoddy products, in their own shops infringing the use of brand pictures, text, video, etc., seriously misleading consumers. For example, GODC said: 'If a user claims to be the brand's network agency or licensor, the eCommerce platform should ask for the relevant supporting documentation and verify the authenticity of the document.' O2O Is Imperative More than a month ago Bosideng released its annual results announcement. As of March 31, 2014, the company's annual profit reached 702 million yuan, of which the down jacket business ranked the industry leader with 37.8% market share, while the non-down business edged up 1.9%. For the future direction of the apparel business enterprises in the future generally concerned about the direction - O2, Bosideng CEO Liang Xuhui said, 'Bosideng has begun in this area to canada goose pas cher homme explore and try.' Specifically, Bosideng will establish a group of CRM and VIP management system; actively involved in the development of wearable carrier market, broaden the online sales channels; through data analysis, establish online brand operation planning, to explore the online and offline interaction. The large number of Bosideng direct sales stores will become Bosideng O2O model development of heavy weapons, each Bosideng direct sales stores will be the future of O2O business under the solid line, and two-dimensional code, WeChat marketing and other new online The model has also been incorporated into development planning. If 2008, Bosideng layout E-commerce's original intention is to make full use of e-commerce platform to reach out to more young consumers, through deep interaction with consumers to improve young consumers brand awareness and emotional connection. Well, the time goes by 2014, the face of e-commerce transformation of the year, Bosideng's e-commerce refers to the 'online and offline, the wings together' integrated layout. High Dickson has said publicly that the development of e-commerce has fundamentally changed the competitive landscape of apparel companies. All apparel brands are fully aware of the huge attraction of the e-commerce model. On this platform, the focus of e-commerce is O2O. In 2014, Bosideng also put forward the need to strengthen the electricity supplier and achieve an integrated online and offline layout so that the online and offline integration and development will embrace the Internet and the mobile Internet. sell designer bags For water O2O, Bosideng has two ideas, Wang Chengjun said, 'On the one hand, Bosideng to the existing advantages, based on the O2O online and offline resources integration, the collection of existing products, logistics and other resources so that online On the other hand, Bosideng not only pays attention to the development of e-commerce on the PC side, but also pays more attention to the mobile internet sales platform such as two-dimensional code and WeChat. ''
With the fast speed of e-commerce Development, physical stores in the future may be reduced air max 2015 to e-commerce dressing room, 'For this argument, high Dekang that as long as the benefits of online and offline distribution, incentives, online and offline can be a win-win situation. High Dekang said, 'A Beijinger to Shanghai to buy things, saw the clothes inside this store, but he returned to Beijing, Beijing may not have Sac de voyage femme the size of this store, he was transferred to Beijing online, in fact, this is a New shopping experience. So, this is not contradictory, the key is to look at how the integration. 'And online and offline product differentiation, Wang Chengjun said Bosideng part of the goods are online special contributions. Statement: The above Bosideng: down jacket leaders why the 'wings fly' content from the 'China Garment Network Content Department' collected from the Internet, and clearly indicate the source of the source, if you disagree with the ownership of this article, please contact We, once verified, we will change immediately! page flip

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onlylove1111 Wednesday, 22 November 2017

Bosideng 'winter' crisis
                            
Before the arrival of winter, it is time to prepare warm clothing. This also provides a decent marketing excuse for backlog winter. But the situation seems to be getting unusual now. Bosideng International Holdings Ltd., the largest Chinese manufacturer of down jackets, was busy shrinking the traditional channels, shutting down 3436 down retail outlets during the six months from March 31 to September 30, 2014 In previous 2013, it had shut down 1,357 down jacket sales outlets. What exactly Bosideng encountered problems, but also for what consideration, with a large-scale approach to the store to greet the winter? Bosideng Group started to manufacture down jackets, as early as 1994, it entered into the down jacket production field with the brand 'Bosideng'. Since then, it has launched three sub-brands of 'Snow Fly', 'Compro' and 'Bing Jie' to form a brand matrix.
According to the 2013 China Industry Enterprise Information Publishing Center, the above four brands account for 37.8% of China's down jacket market share, is a well-deserved industry leader. To down as the main business, the biggest problem is the production and management activities with the cyclical nature of the season. In order to balance the performance and hedge the volatility risk of a single down jacket business, the Bosideng Group launched a diversified expansion with the launch of the fashion brand Mogao, the ladies' brands Ricky air max 2015 and Jesse. In 2009, the Bosideng men's brand entered the market Business men's field, and in 2005 to spend £ 200 million purchase of a six-story building in the west end of London, as the flagship store and office, take the first international step. Over the past few years, the above reform measures aimed at 'seasonalization' have had little effect - the sub-brands under the Bosideng Group are classified into different categories and each has its own specialty. However, due to too many brands, limited marketing resources are scattered, resulting in poor recognition , The lack of brand appeal; and international business is also limited to London, the United Kingdom, high-level team flow frequently, and now only 20 people to maintain operation. Effort, non-down jacket business is slow, Bosideng eventually a down scarpe asics jacket manufacturer. As of September 30, 2014, down jacket business accounted for more than 85% michael kors shoulder bags of Bosideng total revenue, of which OEM accounted for 35.5%. Foundry business Bosnion each year to bring hundreds of millions of revenue, and these visible real money compared to another level of loss is very sell designer bags hidden - Bosideng OEM GAP, BOSS down jacket in China but originally belonged to Bosideng Market share. As a result, Bosideng has plunged into the general dilemma of 'made in China' - with the cost of high costs and meager profits, it has personally provided the international brands with weapons to fight for the market, while their brands have been pushed to the corner by these collaborators.
In the first half of fiscal 2014, Bosideng sold 6 million down jackets, down 8.2% from the same period of last Sac de voyage femme year and revenue dropped 19.2%. In contrast, down jacket OEM processing business revenue exceeded 1 billion mark, up 54.8%. In the past, local brands relied on localized dealers to build up an extensive retail network that made close contact with local consumers and left behind international brands. However, with the rise of e-commerce, international brands can bypass the 'hard-to-chew' offline channels, directly reach consumers through e-commerce brands and win the favor of Chinese consumers with more avant-garde, more popular and more fashionable designs . Under the influence of international brands, day by day, the tastes and preferences of Chinese consumers have shifted, and consumer tastes have been raised and become more critical. For the local garment enterprises, to inventory is a top priority, but more importantly, canada goose pas cher homme recognize their sac coach bleecker crossbody own strengths and weaknesses, to re-sort out the strategy and build the core competitiveness, this is out of the crisis, the competition in an invincible position The only way. Statement: The above Bosideng 'winter' crisis content by the 'Chinese clothing network content' collected from the Internet, and have a clear source of the source indicate the source, if you disagree with the ownership of this article, please contact us, once verified, We will change it! page flip

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