Lois Lowry's Blog

Welcome!

November already

Posted by Lois Lowry
Lois Lowry
Lois Lowry has not set their biography yet
User is currently offline
on Friday, 03 November 2017 in Uncategorized

Time does get away from me.

But I got away, as well. Howard and I left October 9th and spent three weeks traveling Portugal and northern Spain with a few days in the rugged and remote Pyrenees Mountains, and culminating with a long weeknd in Barcelona in the middle of huge political unrest and demonstrations. 450,000 people marching and chanting in the streets surrunding our hotel. Passionate, and peaceful.

alt

Here I am in streets of a tiny Medieval village in Basque country. Look at that golden light!

And here, in Barcelona:

alt

And now I am about to fly tomorrow to Fort Myers, Florida, because I will be a guest of the Florida Rep Theatre as they open a performance of The Giver.  Then it is off the following Friday to Albany to be the featured guest at the NYS Writers' Institute...7 PM November 10th, with host WMAC's Joe Donahue. Page Hall at the Downtown Campus (135 Western Avenue, Albany)...and NEXT:  to St. Louis, for the NCTE convention, where I will speak Thursday evening November 16th, and again Friday the 17th.

This is turning into a litany of travel; sorry. 

I am trying to catch up with the huge stack of mail that accumulated when I was away.  But a wild storm in Maine knocked out our power for several days and left me frustrated, without my computer..and in fact wihthut LIGHT after 6 PM.  Reading by fashlight becomes tedious after a while (though I did finish a good book: MAGPIE MURDERS by Anthony Horowitz). And no hot coffee in the morning?! Boo Hiss!

 

 

Tags: Untagged

Comments

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng: 'warm fashion' is how to make a leader?
                            
Content China's textile and apparel industry is saying goodbye to the challenges of rising rigid costs such as labor force, international brands entering and internet new consumption pattern impact. It is imperative to constantly speed up structural adjustment and enhance capacity in brand building, R \u0026 D and operation management . After fierce competition, in today's global competition, a group of Chinese garment enterprises represented by Bosideng Co., Ltd. have gradually matured, and their brand image and industrial chain integration are all moving towards the higher end. As one of China's most well-known apparel companies, Bosideng brand and its chairman Gordon Kang's entrepreneurial story countless times been lifted. Bosideng from the 70s of last century to start a business, become brave reform 'go-getters' and pioneer. In the 'Twelfth Five-Year' transition tide, Bosideng is still a change of consciousness and innovative thinking, keen to capture the new direction of the industry, from multiple dimensions to demonstrate the pillars of the powerful country's impression.
Enterprise development article zero mentality, chasing the wind 'Strong nation 2025' Some people called the 2015 textile industry, 'the most difficult year in the history', this view is somewhat exaggerated, but the economic slowdown in the context of harsh The situation in the industry is always informed of textile and garment people: restructuring and upgrading is imminent. However, Bosideng is drying out a dazzling transcript at this time: Bosideng down jacket for 20 years (19952014) won the China winter clothes market champion; for 19 consecutive years (19972015) the only representative of China's winter clothes release trends; In the brand cultivation, system construction, continuous improvement and other aspects of walking in the forefront of the country's industrial enterprises, the Ministry of Industry and Information Technology awarded the 'national industrial brand cultivation model enterprise' honorary title in the AQSIQ, China Association of Brand-building released 2014 China's brand value evaluation, Bosideng brand strength reached 918.00, the brand value reached 19.749 billion yuan, ranked first in the textile and apparel industry. In the high Dekang view, Bosideng brand growth process is a microcosm of the development of the garment industry, every ten years or so will experience a turning point. Bosideng London to open the flagship store internationalization beauty Review history, Bosideng's first turning point is that in 1994, Bosideng completed joint-stock reform, the establishment of a modern enterprise system; the second is in 2004, Bosideng from the industry leader, the scale of operation towards Foster brand names and international development. Into the '12th Five-Year', Bosideng face the third turning point, Gao Dekang led the Bosideng team to 'zero' mentality once again set foot michael kors shoulder bags on the 'new starting point and then start a business' journey, and strive to promote the company to enter the next round of growth and stabilize Bosideng Leading edge in the apparel industry. During this period, Bosideng established an efficient information management mechanism in accordance with the requirements of the new industrialization, realized comprehensive information management of the business operation process, enhanced its rapid response capability and was awarded by China National Textile and Apparel Council in 2012 'National Garment Industry Integration of the two model enterprises,' the title, as the textile and garment industry change the mode of development, the implementation of the integration of the two benchmarking companies. In 2012, Bosideng opened its door to the flagship store in London, England, officially unveiling the Bosideng Pathfinder overseas market. In 2015, Bosideng signed a strategic investor cooperation agreement with Itochu Group and CITIC Securities respectively, and its internationalization process Into a new starting point brave to break the waves in order to chase the wind, it is these innovations for Bosideng in the downturn in the industry in the doldrums laid a solid foundation. As time goes by 2015, the 'Twelfth Five-Year Plan' will come to an end soon and look forward to the 13th Five-Year Plan. Bosideng follows the trend of 'strengthening the nation 2025' in advancing the transformation of the business model, adhering to the drive of innovation, optimizing the management system and speeding the pace of going out. As China's economy enters the shift phase of growth, the era of traditional 'profiteering' relying on labor costs and resources has gone forever. The evolution of new economic formats such as mobile Internet and online shopping has promoted sell designer bags the change of new human consumption habits. The alternative innovative products or disruptive innovations that may be brought by technological innovation have also posed realistic canada goose pas cher homme challenges to the existing market competition pattern. In this regard, Gao Dekang said, 'The apparel industry is entering a new era of change and development, the current market Sac de voyage femme is 'consumer-led', the traditional marketing methods can air max 2015 not bring the improvement of the efficiency of the store, garment enterprises should be pragmatic and rational view Changes in the consumer market, the focus on product research, shop visual presentation and service levels to increase more pay attention to the single store Pingxiao, rapid turnover of goods and funds, effective inventory control and a series of indicators, intentions to do fine, for consumption Who provide great scarpe asics value experience. 'In the high Dekang view, the' new normal 'to the company's biggest challenge is squeezed profit margins, profit growth slowed down, lack of innovation endogenous vitality. 'Our growth rate has dropped, but the quality of development must be improved. Enterprises need to take precautions and know how to advance and retreat, from factor-driven and investment-driven to innovation-driven and quality-and-efficiency-oriented development.' Gao Dekang said. Since 2012, Bosideng's 'integration of two cultures' has entered a new phase. On the one hand, the integration of the existing information system and the establishment of a multi-system information integration and integration of enterprise information portal, the business subsystem to form an organic whole.
On the other hand, a rapid response supply chain system and enterprise comprehensive information platform will be established to enable resources such as people, property, information and information to operate on a unified platform to enhance management and control capacity and efficiency and reduce operating costs. In 2013, Bosideng invested more than 100 million yuan to introduce the world's leading SAP management system. One-piece streamline workers conscientiously building to ensure flawless In June of this year, the 'integration of two' project team was established in Bosideng, 'information and industrial integration management system,' the standardization of work carried out within the enterprise. At present, the project team has completed the status quo investigation, capacity assessment, preparation and audit of system flow documentation, system operation, internal review and improvement of the system. According to the requirements of the system, Bosideng will be the research and development design capabilities, retail terminal capabilities, fast and efficient supply chain capabilities, forward-looking operational management capabilities, the ability to operate internationally identified as the core competencies needed to achieve strategic goals. On this basis, Bosideng has formulated the phased quantitative target to be achieved in 2014-2017, steadily laying out the 13th Five-Year Plan. In optimizing the management system, Bosideng will more clearly define the job responsibilities of all managers and establish a more scientific evaluation mechanism. In addition, Bosideng will use management-level 'subtraction' in exchange for the 'multiplication' of quick response in the market. Through the adjustment of the management system and incentive mechanism, Bosideng will pool the outstanding talents who have goals, dreams, ideas, and accomplishments. Bosideng continued to accelerate its 'going global'. Apart from continuing its traditional foreign trade business and achieving steady growth, it will also focus on promoting the overseas sales of its own brands. Determine the 'fashion + quality + warm' brand positioning, advocating 'quality +' product innovation thinking, 'to meet the needs of consumers and internal and external customers' as a guide, Bosideng is zeroing sac coach bleecker crossbody mentality, integration of resources and create high quality and efficiency Platform-based business. Statement: Above Bosideng: 'warm fashion' is how to make a leader? Content from the 'Chinese clothing network Content Department' collected from the Internet, and have a clear source of the source indicate the source, if you disagree with the ownership of this article, please contact us, once verified, we will immediately change! page flip

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng: innovation and change did not forget the true nature of loyalty
                            
On the eve of July 1, Jiangsu Provincial Party Committee Organization Department sent a congratulation message sell designer bags to the Bosideng party committee. While congratulating the enterprise on its 20th anniversary, it fully affirmed that the non-government-run party organization adhered to the principle of ' sac coach bleecker crossbody 'Line of thought, formed six major characteristics of Bosideng party building, and the first party to build' leading the work law. ' It points out that in our country's economy and society are Sac de voyage femme at a critical period of transformation and development, 'leading the work law' is conducive to the construction of the core values ​​of corporate culture and is of great significance to promoting the development of non-public ownership economy in the province. In March 1994, Bosideng took the lead in setting up a branch of non-public enterprises in the city and renovated the party committee in April 1999. Over the past 20 years, the Bosideng party committees have always regarded the party building as the soul of enterprise development, focusing on combining the business objectives of the enterprise with a focus on economic construction and Party building and promoting development. The party's forces will work together to provide the basis for political security and the source of development momentum for the scientific development of enterprises. Bosideng Party Committee directly under the Jiangsu Provincial Party Committee Organization Department of the dual management of grass-roots party organizations to achieve the work of the party organizations and the party group companies and canada goose pas cher homme branches of the full coverage.
In 20 years of exploration in the party building practice, we have gradually formed a 'grasp the direction of decision-making, demonstrated advanced in practice, spawned forces in a prosperous culture, unite people in caring for employees, striving for honesty in production and operation, Social highlight the charm 'of the six party characteristics. Bosideng party has won the 'National Advanced Enterprise Party culture pilot units, the national textile industry private enterprise construction work top ten demonstration enterprises, the country's top ten outstanding contributions to party building' and other honorary titles. 'If you compare Bosideng to a healthy growing tree, then management is a tree trunk, the staff is green leaves, and the root of the tree that provides nutrition to firmly support the entire tree is the party organization of the enterprise.' 1987 High Dekang submitted to join the application, in 1992 to become an official member. That year, Comrade Xiaoping's southern tour speech, Bosideng also opened its own brand to participate in the new course of market competition. Bosideng adhered to the principle of 'using the party's principle as a basis for decision-making' and has grasped the key opportunities such as bringing together the handicrafts industry, making a speech on the southern tour, opening up the state capital market, and 'going out' policies, enabling enterprises to gradually develop from small workshops run by the village For the public listed company. In 2001, at the Bosideng Industrial Park in Dezhou, Shandong Province, five CPC members from Bosideng headquarters organized the party branch for the first time in their hometowns. Everyone revisits the oath of affirmation, offering 'golden ideas' for the construction of Bosideng Texas branch. A series of activities of the party organization, let everyone feel the party organization around. Later, Bosideng also had expatriate members in Sihong, Xuzhou and Shanghai, and there were always members of Party members everywhere. There was always a 'red michael kors shoulder bags thread' that brought everyone's heart together. 'Cultivating outstanding staff members and making each member a banner' has become a long-term mechanism for Bosideng's cultivation of qualified personnel. Yao Yili into the factory in 1998, originally just want to be a good tailor. Through the example of party members around her leadership enthusiasm and the pursuit of her goal is getting higher and higher. In 2008, she won the 'Excellent Migrant Worker in Jiangsu Province', won the 'Changshu Civilized Citizen' in 2009, was elected as the 15th NPC of Suzhou in May 2012, and won the 'National May 1st Labor Medal' . Later, she gloriously joined the party. In the demonstration of party members on air max 2015 the post, she set an example, led a large number of production technology experts. In all aspects of R \u0026 scarpe asics D, production and sales, Bosideng has set up more than 20 member responsibility areas and 110 demonstration members. It shows that the members of Bosideng are especially able to endure hardship, especially fighting, especially the image of sacrifice. Pick heavy burden, the key technical party to tackle problems, the party members rushed forward at a crucial moment, 'the moving scene. Bosideng implements the working mechanism of 'two-way interaction and common development' between the party committees and the board of directors. It pays attention to 'cultivating employees into party members, cultivating party members into backbone and advancing the backbone of outstanding party members to the corporate management decision-making level.' Under the guidance of the decision-making mechanism with party members as the core, Bosideng succeeded in realizing the fashion revolution, the green revolution and the revolution in science and technology of the down jacket. Bosideng now has six production bases, more than 7,000 sales outlets all over the country, and successfully entered the United States, Britain and Russia and other international markets. Party committees took the lead in establishing non-public enterprises in the city party schools, party service centers, youth centers and workers' homes, and Bosideng trade unions, the Communist Youth League, women's federation to form a linkage mechanism, the establishment of activities to carry out linkage, positional sharing mechanism, the introduction of conversation, regular visits , Pair support and many other systems. Through Bosideng Wenlian, Bosideng moral lecture hall, red sms, and actively carry out a variety of educational activities, cultural activities, unity, and bring the majority of workers and staff for the development and progress of enterprises to make more contributions. During the process of building a harmonious society and improving the labor-capital relations, Bosideng set up a communication platform between enterprises and employees, self-organized radio companies and self-edited enterprise internal publications, and the contact list of the Red Homestead and the party-building websites to establish a communication network between the enterprises and their employees Of the 'overpass' to promote the harmonious and stable internal environment. Statement: The above Bosideng: Innovative changes do not forget the true nature of content from the 'Chinese clothing network content' collected from the Internet, and have a clear source of the source of the source, if you disagree with the ownership of this article, please contact us, Once verified, we will immediately change! page flip

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng: Innovative design is the soul of keeping pace with the times
                            
Content innovation design is the soul of each clothing brand, Bosideng is the trend of design for the bright spot, designed to meet the aesthetic needs of Sac de voyage femme the general public and meet the air max 2015 needs of the clothing is Bosideng new product release constantly breaking point, which is Bosideng down jacket and Keeping pace with the same concept has always dominated the down market, but also makes Bosideng continue to broaden and market segments usher in new opportunities for development, now Bosideng owns, including snow in the fly, Compro, Bingjie, men and many other sub-brands. Bosideng Group's innovative design work there are always many surprises, showing us a retro and nostalgic, gorgeous and artistic autumn and winter.
In this year's Mercedes-Benz China International Fashion Week, Bosideng 'Shang · mining' as the theme of 2014/2015 China autumn and winter clothing fashion conference gorgeous splendor. This season, Bosideng designers will be inspired by the sac coach bleecker crossbody vitality of thinking through the colorful fabric, retro silhouette, a large number of hand-beading, diamond and other complex and sophisticated traditional crafts and sports and leisure elements of the rebel combination of creativity Exquisite pieces out of a piece of clothing, so elegant and noble image of women show dynamic spirituality. The press conference down, retro, gorgeous, sports and leisure keywords continue to flash in our minds, jumping. Apparel products to fully participate in market competition, and can not be eliminated with the market out of the market, especially in the international fashion arena to compete with cutting-edge brands, brand building is the only way, brand accumulation is a lasting way, however, the brand is not accumulated Overnight things, it needs process, need to make effective use of sell designer bags internal and external display promotion platform. Bosideng believes Fashion Week is a good platform to demonstrate Bosideng's concepts and ideas to the domestic and international fashion industry with the help of the trend-setting canada goose pas cher homme trend and image promotion function of this internationalized service platform and spread the sound of national brands. Creativity and design are the number one driver of the apparel industry, and designers play a key role.
As Ms. Zhu Lin, vice president scarpe asics and product creative director of Bosideng Group, puts it, 'Designers are the soft power of apparel enterprises, and the outstanding design team Is to create an indispensable prerequisite for the charm of apparel products, they promote the development of industrial change. In recent years, Bosideng significantly accelerated the pace of internationalization. In the overseas commercial market, frequent moves and active participation in global competition, the enthusiasm and initiative of Bosideng are, of course, inextricably linked with Bosideng's accumulated strength in focusing on brand accumulation over the years. And for the autumn and winter winter clothes Bosideng trend release release for 18 consecutive years of insistence, is its 'dare to innovate, the michael kors shoulder bags pursuit of excellence, always strive for the first' spirit of enterprise focused, Bosideng creative interpretation of autumn and winter design aesthetics, 'with the time Into, pioneering and innovative 'with innovative changes in the world famous brand, continued writing Chinese pride. Statement: Above Bosideng: Innovative Design is the soul of the times with the times by the 'Chinese clothing Network Content Department' collected from the Internet, and clearly indicate the source of the source, if you disagree with the ownership of this article, please Contact us, once verified, we will immediately change! page flip

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng: spell billions of clothing on the sewing machine territory
                            
Content One day in 1976, the sound of pedal sewing machine came from Shanjing Village, Baimao Town, Changshu, Jiangsu Province. In several rented old houses, 24-year-old Goodekang led 11 villagers to form a clothing sewing group.
At that time, no one group member would have thought that after 28 years, their sewing team would sell designer bags turn into a garment empire with a turnover of nearly 10 billion yuan. Wholeheartedly pursued 28 years of quality sewing on the billions of fashion empire with both to respond to the call of the collective production, but also to improve the complex family life complex emotions, on the one hand 11 crew members actively and conscientiously canada goose pas cher homme do sewing repair, processing work , On the other hand to accumulate sac coach bleecker crossbody their own savings together, and finally in 1980, set up their own garment factory. Bosideng legend staged this. People often say that often the first pot of gold from a self-made company comes from 'credit.' Excellent quality is the best credit card for the product. With good quality, Shan Jingcun garment factory in charge of high Dekang began to fight for some of the orders from Shanghai. With the order, Shajing Village garment factory started slowly on track. With the improvement of production efficiency, the transportation of products and raw materials has gradually become a problem that makes Gao Dekang a headache. Changshu to Shanghai more than 70 kilometers, when the company did not even motorcycles, can only rely on the bike to transport back and forth. In this way, on the Nanjing-Shanghai Highway, high-dekang riding a bicycle carrying a hundred kilos of goods, the wind, the rain to go through the cold, calendar heat, a ride that is for several years. Opportunity has always been patronized.
In 1983, 31-year-old Gao Dekang keenly smelt down the business opportunities for the production of down jackets, Shajing Village garment factory thus renamed Changshu Baizhen down jacket factory. Down in that still need tickets to buy the era of tight goods, production down jacket itself is a fashionable career. Under the background of seeking more than market, the down jacket ushered in the first peak of Gaodekang and his group's garment business: the garment factory earned the first one million in 1989. Only a year later, the profits of the garment factory Reached 7 million. Gold dig in the first pot of gold did not stop there, investment in 1.5 million expansion at the same time, he also began brewing his own brand --- Bosideng. Finally in 1993, Jiangsu Compro Group Company, founded by Gao Dekang, was established. The brand name of 'Bosideng' officially started the beach landing competition in China's down jacket industry. Data show that since 1995, Bosideng down jacket has been ranked first in the market for 19 consecutive years, the brand portfolio occupy nearly half of the domestic market down jacket. Bosideng won the title of '2002 Advanced Enterprise of National Quality Management' in 2002; Bosideng was awarded the title of 'National Contract Abiding and Credit Enterprise' in 2004; In 2006, Bosideng was elected '2006 National Customer Satisfaction Enterprise'; in 2008, Bosideng won the 'National Quality Award' and became the industry leader. Today, the sewing team of 11 members and 8 sets of pedal sewing machines has grown into a time-honored Empire with annual revenues of nearly 10 billion yuan. In 2013, the company's annual sales reached 8.12 billion yuan. Stitch only to get rid of worn thousands of years of jacket down jacket's history can be traced back to the Zhou Dynasty, China's Zhou Dynasty has been made of hair feathers of birds and animals, also known as Yi clothing. Han yak wool useful air max 2015 to do the clothes floss, plush made from the Tang Dynasty plush clothing floss material. Because of the envy of birds flying in the sky, people have always been pouring a beautiful longing for the feathers. If you wear a feathered dress is a flying wish, then do a down jacket is also a departure from the traditional gravity of a leap. The first generation of modern down jacket in China in the early 1980s became popular. At that time, fabric grade and processing level are not high, the style is more monotonous, with cashmere rate, filling volume, the appearance of bloated, known as 'bread service.' It was also at that time that a keen young man, High Deck, got into his feather dream. By the end of 1991, High Dekang officially registered its own brand 'Bosideng.' In 1976, the sound of the pedal sewing machine sounded like a horn in the village of Shanjing. It never disappeared or weakened after it sounded. The 28-year history of Bosideng not only enriched the history of China's modern down jacket industry, Progress has led the trend. In the last ten years of last century down jacket 'storm', Bosideng full advantage of talent advantages and promote scientific and technological innovation, enhance the scientific and technological content of down jackets, high technology to improve product added value and market competitiveness. The end of 2006, the National Standardization Technical Committee down clothing sub-technical committee approved Bosideng is responsible for organizing down the national standards related to the preparation of the system. November 2011, the International Organization for Standardization Clothing size series and code-named Technical Committee Secretariat settled in Bosideng. In recent years, Bosideng will be all the original sewing equipment updated into efficient sewing machine with low energy consumption, expanding the low-carbon production results; the introduction of lean production mode, the successful application of single flow, hanging production lines and templates standardized production operations, cultivating advanced international garment scarpe asics manufacturing base. Especially in the production of down jackets take the lead in the introduction of Sweden's hanging 流水生产线, so that production efficiency increased by nearly 30%. Interview, the person in charge of business to reporters, with advanced technology and equipment, and now Bosideng processing a down jacket only 90 seconds. With the improvement of people's living standard, the clothes are no longer the only cover-up for common people. The brand effect and aesthetic concept are increasingly infiltrating the consumer's demand. In 1995, Bosideng took the lead in introducing the concept of fashion design into the down garment industry. The 'thick, swollen and heavy' down jacket was 'light, beautiful and thin', leading the consumption trend of leisure, fashion and sportswear. In recent years, Bosideng homeopathic launched 'four seasons, internationalization, multi-brand' product development strategy, in the premise of safeguarding quality and technological progress, constantly inject new elements of fashion and beauty products. Bosideng, with its down jacket as the core product, entered the fields of fashion, casual wear, sportswear, underwear and so on in spring and summer as well as autumn clothes one after another. Bosideng launched Bosideng, Snow Flying, Compro, Jie ',' Feifei ',' Shangyu ',' Bosideng Men ',' Ricci-Club Women 'and other brands. Blockbuster village enterprises to set foot on the world T Taiwan has been 'Made in China' go abroad have been labeled as lack of technical core, rely on a large number of OEM workers to earn a small amount of processing fees, the lack of well-known brands and other labels. In fact, going out of 'made in China' is not without a technical core. On the contrary, more and more products are favored by foreign consumers from performance to quality. 'Made in China' enterprises also do not rely solely on foundry profits, On the contrary, a considerable number of enterprises are already in the upper reaches of the industrial chain. Similarly, Chinese enterprises that are going out are taking the determination and perseverance of injecting local brands bit by bit into the competition of the world's territory, making 'Made in China Become a real 'China Zhi-made.' As the forerunner of Chinese brand internationalization, Bosideng's internationalization has always been steady and exported to more than 10 countries and regions in Asia, North America and Europe. After obtaining the qualification of self-support import and export in 1997, Bosideng successively started cooperation with international brands such as Nike, Adidas, Colombia, Tommy and Northface, and continued to learn from international cooperation in the process of international cooperation. In 2007, the core business segment of the Group was listed on the Hong Kong main board, opening up a new chapter in international development. The day before the 2012 Olympic Games, the South Malton Street in West End in London, a modern Chinese building with elegant Chinese red-wall façades and landmark significance, is booming. This is the first fashion show of the Chinese apparel brand in the fashion capital of the world. It also opened the curtain for local apparel brands to set up flagship stores in first-tier cities overseas. A British media said smart Chinese 'pinch' the Olympic stopwatch, London made its own home.
At the same time that the first British show was successful, Bosideng also clarified the mode of 'European Design, Chinese Production and European Marketing.' At present, Bosideng has set up four garment design centers in Changshu, Shanghai, Milan, Italy and London, England, synchronously with the trend of international apparel. The biggest problem that domestic enterprises face in going global is michael kors shoulder bags Sac de voyage femme how to make quick profits. Most people hope that investments in international markets will be rewarded promptly. As everyone knows, to understand the local market, cultivate consumers, enhance brand awareness, which takes time. High dekang is wise, ambitious, he is looking forward to Bosideng world-renowned name, but also aware of the overseas expansion of Chinese brands destined uneven. During the interview, he told reporters that Bosideng went abroad and opened the shop to Europe. The greater significance is to learn from local advanced experience in style design, fabric research and development and supply chain management, and make use of international resources to enhance its brand value. A business, from the village-owned enterprises to landing tens of billions of listed companies in Hong Kong listed companies how long it takes to enter the domestic market to open the international market how long, from OEM processing to go abroad to bid farewell to labor-intensive traditional pattern, embarked on the upstream of the industrial chain how long it takes? Bosideng said it will take 28 years. In the past 20 years, based on the domestic Bosideng accompanied and led the development of the industry, has occupied half of China's down jacket industry; for the future, 'Made in China' where the future, Bosideng's future? High Dekang said the future is around the world. Statement: The above Bosideng: Sewing machine spell billions of clothing content by the 'China Apparel Network Content Department' collected from the Internet, and clearly indicate the source of the source, if you disagree with the ownership of this article, please contact We, once verified, we will change immediately! page flip

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng: customer value and benefit sharing to establish a brand image
                            
Content 2015, China's garment industry will usher in a major change in the situation! Such judgments, based on the past 2014 China surging surging garment industry, the magnificent development process. This year, both the global fashion industry's attention, 'the new medium', but also the 'double eleven' clothing fashion e-commerce market carnival, Internet economy and O2O channel integration with unimaginable strength to change the traditional market competition pattern. This year, China's garment industry also revealed some common canada goose pas cher homme problems such as weak market demand, comprehensive cost pressure and extensive channel expansion. The period of rapid growth relying on labor costs and resource inputs has come to an abrupt end and has entered a period of profound restructuring and transformation Slow growth of the 'new normal.'
Cross-sea, adversity even more true color. It is in this is known as 'the most difficult year in the history of a textile,' Bosideng people with a strong will and wisdom, or drying out a filled with proud and confident report card: Bosideng down jacket 20 years (1995-2014) reelection China's winter clothes market champion, for 18 consecutive years (1997-2014) only on behalf of China's winter clothes release fashion trends, brand cultivation, system construction, continuous improvement and other aspects of walking in the forefront of the national industrial enterprises, the Chinese Ministry of Industry awarded the 'National Industrial Brand Cultivation Model Enterprise 'honorary title. In the evaluation of 2014 China Brand Value released by AQSIQ and China Association of Building Brands, the strength of Bosideng brand reached 918.00 with a brand value sac coach bleecker crossbody of 19.749 billion yuan, ranking No.1 in the textile and apparel industry and displaying a strong brand with a strong peer recognition strength. The 12th National People's Congress, Bosideng brand founder Gao Dekang started his business for nearly 40 years, has maintained the good conditions are not idle, adversity not hungry strong mentality. In his sell designer bags opinion, the growth of Bosideng brand, is a microcosm of the development of the apparel industry, every ten years or so will experience a turning point. The first time was in 1994 that Bosideng turned its efforts to building its own brand of township enterprises from generation to generation of down coats. The second is in 2004, from the industry leader, large-scale management to cultivate brand names and international development. This time, he will lead the Bosideng people to zero attitude, new sail, once again set foot on the 'new starting point, and then start a business, build core competitiveness' of the stars journey, and strive to promote the company to enter the next round of growth, solid Bosideng clothing Industry's leading edge. High Dekang believes that pragmatic innovation is the essence of entrepreneurship, is the brand of Everlasting promises. 'The most terrible thing nowadays is not to say that there are so many external difficulties, but the decline of entrepreneurial spirit such as stereotyped thinking, unscrupulousness and aggressiveness, feelings and daring entrepreneurs to adapt to the new normal economy. Demand is the core of today's fashion industry. We need to return to the original mindset of our products and services. We must have innovation based on value, focus on the main business, loyalty to quality, innovative adjustment from a global perspective and Internet perspective, highlight new competition Power. 'Focus on customer value service-oriented value creation and sharing is the foundation of all successful business. According to Gao Dekang, Bosideng wants to change its original mode of developing quantitatively and expandingly under the backdrop of a moderate amount of incremental normalcy. It will shift its focus to customer needs and re-establish its business model based on value-oriented services to enhance its brand strength. 'We need to take advantage of the situation and change decisively action, full of changes and innovations, lay the product leadership, marketing innovation and international layout of the three campaigns, the practice of 'world-renowned integrated clothing brand operators' business vision.' In recent years, Bosideng full implementation of high performance management, innovative quality management concepts, methods and models, formed a 'market-driven, brand-centric, the pursuit of excellence in quality management.' With the enhancement of consumer brand awareness, brands are increasingly becoming an important guideline for social consumer demand. To this end, Bosideng continued to deepen brand building, took the lead in the apparel industry to introduce and cultivate the management system of the Ministry of Industry and Information Technology pilot project, and continuously improve brand cultivation and competition force. In September 2014, the Bosideng headquarters building, with a building area of ​​40,000 square meters and a height of 120 meters, was set up with the integration of creative research and development, administrative offices, brand management and marketing services. It is devoted to building the headquarters of the world's leading apparel brand economy, Changshu garment industry to lead the transformation of the brand agglomeration has played an exemplary role. Bosideng knows that the king of products, service-oriented era is coming, the ultimate expression of brand power must be a good product and the air max 2015 ultimate experience. In 2014, Bosideng merged traditional technology with modern science and technology to innovate functional science and technology and introduced 'four defensive' fabrics of 'waterproof, oil-repellent, anti-fouling and radiation protection' into new product development. Fabric, and natural environmentally friendly radiation protection fabrics, forming a 'high density locker, heat storage, four anti-fabric' three core selling points, and constantly give new added value of science and technology to show the world down products versatility and fashion Sex. On October 12, the 'Iceberg Tour of Bosideng Down Arts 2014' was grandly opened in Shanghai World Trade Union Bailian Trade Union, and successively toured Suzhou, Beijing and Chengdu. With the theme of 'Ice Snow Mountain,' the tour invites cultural stars such as Lu Qi, Li Chen and Shi Zhengxiao to participate in the fashion interaction and explore and create the feather culture in a visionary spirit to lead the winter fashion classic. On the basis of adjusting the number of compressed terminal stores and optimizing the distribution of channels, Bosideng strives to create a 'pull' supply chain management mode featuring customer orientation, terminal stores as the core, efficient coordination and rapid response, to create more high-quality shopping experience. At the same time, actively explore the O2O online and offline integrated marketing of new models to reduce sales of intermediate links and reduce costs. In 2014 'Double 11' shopping carnival, Bosideng network sales hit a new high, the entire network sales exceeded 132 million yuan, an increase of nearly 20%, with absolute superiority in the network sales event in the first down jacket products, women's category Sales of the first five. In addition to the original Group E-commerce logistics delivery resources, located in Shanghai, Harbin and other logistics points for the first time the nearest delivery, the entire single delivery, more than one-third of the orders to achieve offline channel delivery , Bosideng 'online and offline, wings fly' integrated marketing initial success. In order to effectively safeguard the rights and interests of consumers and brand image, Bosideng also crack down on fake and shoddy products. In late October 2014, the company found that factories mass-produced silk counterfeit products that are counterfeit 'Bosideng' brand and were sold through the Internet in huge amounts and immediately filed a lawsuit with Changshu Police.
A total of 10 suspects were arrested and 7300 pieces of counterfeit products were seized in mid-December in mid-December through a joint investigation by the Economic Investigation Department of nine provinces and cities across the country. The total value of the cases involved was over 65 million yuan. As a cultural trend and commercial mainstream, Chinese clothing attracts much attention and respect throughout the world. It is the 'Chinese dream' of a generation of michael kors shoulder bags costumers. However, he also soberly noticed that the trade exports without brand support are bound to be subject to the price cost and fall into the low end. While continuing to operate the London flagship store in the United Kingdom and to promote German e-commerce business cooperation, Bosideng has accelerated the globalization of the brand and the market. On May 29, 2014, Bosideng signed a contract to confirm the presence of Milan Expo 2015 at the Sino-Italian fashion forum hosted by the Consulate General of Italy in Shanghai and the Executive Committee of China Enterprise Expo Hall in Milan Expo. The booth will be held at China Enterprise Pavilion for 6 Month exhibition and interactive activities to enhance exchanges with the international fashion industry. On September 19, Gao Dekang led Bosideng executives and his entourage to Italy for a visit and received cordial meeting with Milan Mayor Giuliano Pisapia. Bosideng plans to Expo Milan as an opportunity to promote the integration of Eastern and Western clothing culture concept, the future will open stores in Milan, launched Bosideng global brand. Bosideng's international development, especially in expanding the European market, was confirmed by Vice Premier Wang Yang. When he investigated the foreign trade work in Suzhou, he said that efforts should be made to create more such international brands, continuously increase the added value of products and strive to foster a new growth point for foreign trade. He encouraged Bosideng said: 'Our fashion design, not the pursuit of quantity, is the pursuit of brand, quality.' Strengthen the responsibility of sharing responsibility Peter Parker (Peter Parker) in the 'Spider-Man' line is particularly touching: 'The greater the capacity, the greater the responsibility.' As an international Chinese garment enterprises, Bosideng not only diligently pursues to enhance customer value and Service, pay more attention to the sharing of interests and the demands of stakeholders, and aspire to be an enterprise of the times, a responsible enterprise and a company with great dreams and actively practice social responsibilities in the fields of industrial chain, low-carbon environmental protection and social undertakings. 'In the final analysis, the supply chain is a' win-win chain, 'which is one of the core competitiveness of the future business.I always said: The success of a business, not how much you make, but how many people you treat.Only innovation Resources in the industrial chain flow can enhance the value chain and create more social wealth. 'High Dekang said Bosideng use of brand influence and scale management integration of high-quality resources, and business development strategy to establish appropriate relations between the parties, and upstream and downstream industries Work together to create a win-win cooperation value chain and promote the healthy development of the entire industrial chain with honesty, self-discipline and fairness. Through the sharing of interests and common development, Bosideng 6 directly under the Industrial Park, more than 500 raw materials suppliers and collaborative factories, providing more than 300,000 jobs for the community. The climate problem brought by globalization has made low-carbon environmental protection a new business ethic. Bosideng incorporates ecological civilization and green economy into its development strategy, penetrates the ecological responsibility consciousness into all processes of the enterprise, and realizes the 'green management' of the whole process from various aspects such as technological transformation, product design, production and packaging, logistics and transportation, marketing service, , For the community to provide environmentally friendly green products. Bosideng also actively promote circular economy, explore new ways of green industry, and promote the healthy development of the industry. Since 2013, we have set up the Suzhou Down Garment Recycling Engineering Center in cooperation with Jiangnan University to conduct researches on the recovery, decomposition and recycle technologies of down garments (used in the manufacture of cleaning products, industrial woven fabrics and car insulation materials, etc.) It is of practical significance to promote China's efforts to establish and improve a recycling system for the recycling of textile products. On June 14, 2014, Bosideng participated in 'Old Clothes Zero Abandonment - Old Clothes Recycling Activities of Chinese Branded Garment Enterprises' organized by China National Textile and Apparel Council and China Ecological Civilization Research and Promotion Association at 12 stores in Beijing. Clothing companies, consumers, charities, R \u0026 D institutions, and comprehensive utilization of the closed-loop system of division of labor between enterprises. These recycled old clothes, in line with safety and health standards, are used for charity projects such as the 'Western Warmth Plan' to help needy people who are in need. Raw materials that can not meet the relevant standards are used as raw materials for the research of regenerative processing technology. This is an innovative measure combining the comprehensive utilization of resources in China's textile and apparel industry and carrying out social welfare activities. Bosideng has been upholding the simple concept of 'maximizing corporate value is maximizing its social benefits' and actively responding to the demands of various stakeholders. The company invested 130 million yuan to build a state-level eco-village, China's top ten charm Village, China's top 10 well-off village - Hongbo village, donated 50 million yuan initiated the establishment of the Ministry of Civil Affairs directly under the management of 'Dekangbo love Foundation.' At 16:30 on August 3, 2014, a magnitude 6.5 earthquake struck Ludian County, Zhaotong City, Yunnan Province, causing heavy casualties and property losses. Dekangbo Love Foundation and China Women's Development Foundation donated 11,668,780 yuan worth of materials to the disaster area in Ludian to help affected people resume production and rebuild their homes. Over the years, Bosideng donated a total of nearly 700 million yuan of donations and materials in such fields as splendid charity, science, education, education, health care, rescue and relief for environmental protection and public welfare, and made outstanding contributions to promoting the formation of a harmonious and harmonious social environment. In 2014, Month was awarded the second China Charity Federation 'China Charity Outstanding Contribution (unit) Award.' Bosideng also refers to the requirements of ISO26000 standard, strictly implements the requirements of CSC9000T in China's textile and garment industry, and actively creates a social responsibility system of public responsibility, social welfare and ethical behavior. On July 26, 2014, China Federation of Industrial Economics and UN Industrial Development Organization awarded 'China's Industrial Sector Five-Star Enterprise for Social Responsibility'. This is the first joint initiative organized by China Federation of Industrial Economics and the UN Industrial Development Organization to provide a comprehensive and comprehensive assessment of the management level and performance of CSR in China's industrial sector. The list of enterprises represents the advanced management level in the industry and Accountability level. Sailing vigor from time to time, across the development of full of spring. 2015 is another Bosideng who aspires to be 'a century-old enterprise and a century-old brand'. It is advancing the comprehensive transformation and integration of its strategy, business and functions, and continues to enhance its brand, quality and service. As a result, Market globalization, 'Blue Ocean' sail. High Dekang believes Sac de voyage femme that the scarpe asics core of China's economy is the real economy and manufacturing industries. As a globally competitive and market-oriented industry, China's garment industry can become a new global eco-chain of apparel by doing a lot of work in every detail Strong! For the dream, and then proceed! Statement: Above Bosideng: customer value and benefit sharing brand image content from the 'Chinese clothing network content department' collected from the Internet, and clearly indicate the source of the source, if you disagree with the ownership of this article, please contact We, once verified, we will change immediately! page flip

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng: customer value and benefit sharing to establish a brand image
                            
Content 2015, China's garment industry will usher in a major change in the situation! Such judgments, based on the past 2014 China surging surging garment industry, the magnificent development process. This year, both the global fashion industry's attention, 'the new medium', but also the 'double eleven' clothing fashion e-commerce market carnival, Internet economy and O2O channel integration with unimaginable strength to change the traditional market competition pattern. This year, China's garment industry also revealed some common canada goose pas cher homme problems such as weak market demand, comprehensive cost pressure and extensive channel expansion. The period of rapid growth relying on labor costs and resource inputs has come to an abrupt end and has entered a period of profound restructuring and transformation Slow growth of the 'new normal.'
Cross-sea, adversity even more true color. It is in this is known as 'the most difficult year in the history of a textile,' Bosideng people with a strong will and wisdom, or drying out a filled with proud and confident report card: Bosideng down jacket 20 years (1995-2014) reelection China's winter clothes market champion, for 18 consecutive years (1997-2014) only on behalf of China's winter clothes release fashion trends, brand cultivation, system construction, continuous improvement and other aspects of walking in the forefront of the national industrial enterprises, the Chinese Ministry of Industry awarded the 'National Industrial Brand Cultivation Model Enterprise 'honorary title. In the evaluation of 2014 China Brand Value released by AQSIQ and China Association of Building Brands, the strength of Bosideng brand reached 918.00 with a brand value sac coach bleecker crossbody of 19.749 billion yuan, ranking No.1 in the textile and apparel industry and displaying a strong brand with a strong peer recognition strength. The 12th National People's Congress, Bosideng brand founder Gao Dekang started his business for nearly 40 years, has maintained the good conditions are not idle, adversity not hungry strong mentality. In his sell designer bags opinion, the growth of Bosideng brand, is a microcosm of the development of the apparel industry, every ten years or so will experience a turning point. The first time was in 1994 that Bosideng turned its efforts to building its own brand of township enterprises from generation to generation of down coats. The second is in 2004, from the industry leader, large-scale management to cultivate brand names and international development. This time, he will lead the Bosideng people to zero attitude, new sail, once again set foot on the 'new starting point, and then start a business, build core competitiveness' of the stars journey, and strive to promote the company to enter the next round of growth, solid Bosideng clothing Industry's leading edge. High Dekang believes that pragmatic innovation is the essence of entrepreneurship, is the brand of Everlasting promises. 'The most terrible thing nowadays is not to say that there are so many external difficulties, but the decline of entrepreneurial spirit such as stereotyped thinking, unscrupulousness and aggressiveness, feelings and daring entrepreneurs to adapt to the new normal economy. Demand is the core of today's fashion industry. We need to return to the original mindset of our products and services. We must have innovation based on value, focus on the main business, loyalty to quality, innovative adjustment from a global perspective and Internet perspective, highlight new competition Power. 'Focus on customer value service-oriented value creation and sharing is the foundation of all successful business. According to Gao Dekang, Bosideng wants to change its original mode of developing quantitatively and expandingly under the backdrop of a moderate amount of incremental normalcy. It will shift its focus to customer needs and re-establish its business model based on value-oriented services to enhance its brand strength. 'We need to take advantage of the situation and change decisively action, full of changes and innovations, lay the product leadership, marketing innovation and international layout of the three campaigns, the practice of 'world-renowned integrated clothing brand operators' business vision.' In recent years, Bosideng full implementation of high performance management, innovative quality management concepts, methods and models, formed a 'market-driven, brand-centric, the pursuit of excellence in quality management.' With the enhancement of consumer brand awareness, brands are increasingly becoming an important guideline for social consumer demand. To this end, Bosideng continued to deepen brand building, took the lead in the apparel industry to introduce and cultivate the management system of the Ministry of Industry and Information Technology pilot project, and continuously improve brand cultivation and competition force. In September 2014, the Bosideng headquarters building, with a building area of ​​40,000 square meters and a height of 120 meters, was set up with the integration of creative research and development, administrative offices, brand management and marketing services. It is devoted to building the headquarters of the world's leading apparel brand economy, Changshu garment industry to lead the transformation of the brand agglomeration has played an exemplary role. Bosideng knows that the king of products, service-oriented era is coming, the ultimate expression of brand power must be a good product and the air max 2015 ultimate experience. In 2014, Bosideng merged traditional technology with modern science and technology to innovate functional science and technology and introduced 'four defensive' fabrics of 'waterproof, oil-repellent, anti-fouling and radiation protection' into new product development. Fabric, and natural environmentally friendly radiation protection fabrics, forming a 'high density locker, heat storage, four anti-fabric' three core selling points, and constantly give new added value of science and technology to show the world down products versatility and fashion Sex. On October 12, the 'Iceberg Tour of Bosideng Down Arts 2014' was grandly opened in Shanghai World Trade Union Bailian Trade Union, and successively toured Suzhou, Beijing and Chengdu. With the theme of 'Ice Snow Mountain,' the tour invites cultural stars such as Lu Qi, Li Chen and Shi Zhengxiao to participate in the fashion interaction and explore and create the feather culture in a visionary spirit to lead the winter fashion classic. On the basis of adjusting the number of compressed terminal stores and optimizing the distribution of channels, Bosideng strives to create a 'pull' supply chain management mode featuring customer orientation, terminal stores as the core, efficient coordination and rapid response, to create more high-quality shopping experience. At the same time, actively explore the O2O online and offline integrated marketing of new models to reduce sales of intermediate links and reduce costs. In 2014 'Double 11' shopping carnival, Bosideng network sales hit a new high, the entire network sales exceeded 132 million yuan, an increase of nearly 20%, with absolute superiority in the network sales event in the first down jacket products, women's category Sales of the first five. In addition to the original Group E-commerce logistics delivery resources, located in Shanghai, Harbin and other logistics points for the first time the nearest delivery, the entire single delivery, more than one-third of the orders to achieve offline channel delivery , Bosideng 'online and offline, wings fly' integrated marketing initial success. In order to effectively safeguard the rights and interests of consumers and brand image, Bosideng also crack down on fake and shoddy products. In late October 2014, the company found that factories mass-produced silk counterfeit products that are counterfeit 'Bosideng' brand and were sold through the Internet in huge amounts and immediately filed a lawsuit with Changshu Police.
A total of 10 suspects were arrested and 7300 pieces of counterfeit products were seized in mid-December in mid-December through a joint investigation by the Economic Investigation Department of nine provinces and cities across the country. The total value of the cases involved was over 65 million yuan. As a cultural trend and commercial mainstream, Chinese clothing attracts much attention and respect throughout the world. It is the 'Chinese dream' of a generation of michael kors shoulder bags costumers. However, he also soberly noticed that the trade exports without brand support are bound to be subject to the price cost and fall into the low end. While continuing to operate the London flagship store in the United Kingdom and to promote German e-commerce business cooperation, Bosideng has accelerated the globalization of the brand and the market. On May 29, 2014, Bosideng signed a contract to confirm the presence of Milan Expo 2015 at the Sino-Italian fashion forum hosted by the Consulate General of Italy in Shanghai and the Executive Committee of China Enterprise Expo Hall in Milan Expo. The booth will be held at China Enterprise Pavilion for 6 Month exhibition and interactive activities to enhance exchanges with the international fashion industry. On September 19, Gao Dekang led Bosideng executives and his entourage to Italy for a visit and received cordial meeting with Milan Mayor Giuliano Pisapia. Bosideng plans to Expo Milan as an opportunity to promote the integration of Eastern and Western clothing culture concept, the future will open stores in Milan, launched Bosideng global brand. Bosideng's international development, especially in expanding the European market, was confirmed by Vice Premier Wang Yang. When he investigated the foreign trade work in Suzhou, he said that efforts should be made to create more such international brands, continuously increase the added value of products and strive to foster a new growth point for foreign trade. He encouraged Bosideng said: 'Our fashion design, not the pursuit of quantity, is the pursuit of brand, quality.' Strengthen the responsibility of sharing responsibility Peter Parker (Peter Parker) in the 'Spider-Man' line is particularly touching: 'The greater the capacity, the greater the responsibility.' As an international Chinese garment enterprises, Bosideng not only diligently pursues to enhance customer value and Service, pay more attention to the sharing of interests and the demands of stakeholders, and aspire to be an enterprise of the times, a responsible enterprise and a company with great dreams and actively practice social responsibilities in the fields of industrial chain, low-carbon environmental protection and social undertakings. 'In the final analysis, the supply chain is a' win-win chain, 'which is one of the core competitiveness of the future business.I always said: The success of a business, not how much you make, but how many people you treat.Only innovation Resources in the industrial chain flow can enhance the value chain and create more social wealth. 'High Dekang said Bosideng use of brand influence and scale management integration of high-quality resources, and business development strategy to establish appropriate relations between the parties, and upstream and downstream industries Work together to create a win-win cooperation value chain and promote the healthy development of the entire industrial chain with honesty, self-discipline and fairness. Through the sharing of interests and common development, Bosideng 6 directly under the Industrial Park, more than 500 raw materials suppliers and collaborative factories, providing more than 300,000 jobs for the community. The climate problem brought by globalization has made low-carbon environmental protection a new business ethic. Bosideng incorporates ecological civilization and green economy into its development strategy, penetrates the ecological responsibility consciousness into all processes of the enterprise, and realizes the 'green management' of the whole process from various aspects such as technological transformation, product design, production and packaging, logistics and transportation, marketing service, , For the community to provide environmentally friendly green products. Bosideng also actively promote circular economy, explore new ways of green industry, and promote the healthy development of the industry. Since 2013, we have set up the Suzhou Down Garment Recycling Engineering Center in cooperation with Jiangnan University to conduct researches on the recovery, decomposition and recycle technologies of down garments (used in the manufacture of cleaning products, industrial woven fabrics and car insulation materials, etc.) It is of practical significance to promote China's efforts to establish and improve a recycling system for the recycling of textile products. On June 14, 2014, Bosideng participated in 'Old Clothes Zero Abandonment - Old Clothes Recycling Activities of Chinese Branded Garment Enterprises' organized by China National Textile and Apparel Council and China Ecological Civilization Research and Promotion Association at 12 stores in Beijing. Clothing companies, consumers, charities, R \u0026 D institutions, and comprehensive utilization of the closed-loop system of division of labor between enterprises. These recycled old clothes, in line with safety and health standards, are used for charity projects such as the 'Western Warmth Plan' to help needy people who are in need. Raw materials that can not meet the relevant standards are used as raw materials for the research of regenerative processing technology. This is an innovative measure combining the comprehensive utilization of resources in China's textile and apparel industry and carrying out social welfare activities. Bosideng has been upholding the simple concept of 'maximizing corporate value is maximizing its social benefits' and actively responding to the demands of various stakeholders. The company invested 130 million yuan to build a state-level eco-village, China's top ten charm Village, China's top 10 well-off village - Hongbo village, donated 50 million yuan initiated the establishment of the Ministry of Civil Affairs directly under the management of 'Dekangbo love Foundation.' At 16:30 on August 3, 2014, a magnitude 6.5 earthquake struck Ludian County, Zhaotong City, Yunnan Province, causing heavy casualties and property losses. Dekangbo Love Foundation and China Women's Development Foundation donated 11,668,780 yuan worth of materials to the disaster area in Ludian to help affected people resume production and rebuild their homes. Over the years, Bosideng donated a total of nearly 700 million yuan of donations and materials in such fields as splendid charity, science, education, education, health care, rescue and relief for environmental protection and public welfare, and made outstanding contributions to promoting the formation of a harmonious and harmonious social environment. In 2014, Month was awarded the second China Charity Federation 'China Charity Outstanding Contribution (unit) Award.' Bosideng also refers to the requirements of ISO26000 standard, strictly implements the requirements of CSC9000T in China's textile and garment industry, and actively creates a social responsibility system of public responsibility, social welfare and ethical behavior. On July 26, 2014, China Federation of Industrial Economics and UN Industrial Development Organization awarded 'China's Industrial Sector Five-Star Enterprise for Social Responsibility'. This is the first joint initiative organized by China Federation of Industrial Economics and the UN Industrial Development Organization to provide a comprehensive and comprehensive assessment of the management level and performance of CSR in China's industrial sector. The list of enterprises represents the advanced management level in the industry and Accountability level. Sailing vigor from time to time, across the development of full of spring. 2015 is another Bosideng who aspires to be 'a century-old enterprise and a century-old brand'. It is advancing the comprehensive transformation and integration of its strategy, business and functions, and continues to enhance its brand, quality and service. As a result, Market globalization, 'Blue Ocean' sail. High Dekang believes Sac de voyage femme that the scarpe asics core of China's economy is the real economy and manufacturing industries. As a globally competitive and market-oriented industry, China's garment industry can become a new global eco-chain of apparel by doing a lot of work in every detail Strong! For the dream, and then proceed! Statement: Above Bosideng: customer value and benefit sharing brand image content from the 'Chinese clothing network content department' collected from the Internet, and clearly indicate the source of the source, if you disagree with the ownership of this article, please contact We, once verified, we will change immediately! page flip

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng: Innovation brand plastic soul
                            
Content February 6, 2014, the Chinese are still immersed in the happy happiness of thousands of horses in the reunion, the other side of the Pacific Ocean in the United States, 2014 autumn and winter New York International Fashion Week has come elegantly in the heavy snow. A tide full of Chinese fashion brand Fashion Show to the US fashion industry has brought surprises. SL's punk spirit, thom Brown's British elite sense of super male models were interpreted as popular water, passing out the designer's quiet 'fashion sense of common sense,' even in the face of such international brands as BCBG. At this moment, New York's T station to become the world of fashion Plaza, a fashion person was amazing: New York F / W 2014 丨 Bosideng? !
Yes, Bosideng. That is taken out of the country, the British brand campaign Bosideng! Chinese brand, British design, American fashion, Bosideng 'Romance of the Three Kingdoms' in New York Fashion Week, the ripple continued to spread. Bosideng Instagram fashion show news, by the United States famous boutiques Neiman Marcus, Bergdorf Goodman men's general manager Nick Wooster and other fashion 'praise' behind. Earlier January 22, Bosideng fashion experience shop Pop-up Store high-profile stationed in Manhattan, New York, Rothmans men's boutique boutiques, product categories include knitwear, cotton pants, shirts, clothing, and corporate logo down jacket. Cheng Lei, the deputy consul-general of China in New York, Markowitz, former chief of Brooklyn, and other top businesspeople, famous artists, artists and sports stars nearly 200 people attended the news reception. Bosideng also recruited Marty Staff, the former President of Hugo Boss, as a US business consultant, revealing the strong initiative of brand founder Gordon. In fact, in 2013, Goldman and his partners also faced the biggest challenge in a decade. This year, the 'First Lady' charismatic diplomacy uplifted the confidence of Chinese apparel practitioners to build fashion brands. The Third Plenary Session of the 18th Central Committee established the main theme of the market in determining the allocation of resources and provided a platform for the development of the brand economy Huge space. Also this year, China's garment industry experienced a hard turningaround: the sluggish demand, rising costs, the traditional channels of online shopping challenge, the ups and downs of brand mergers and acquisitions ... one piece of bad news people feel sad: the golden age of Chinese clothing Where have you been? It is admirable that, in the commercial sea, the well-established Gao Dekang is in good condition and calm, leading Bosideng to take brand building as the core, and handed out a wonderful answer in the transition year: the annual tax payment amounted to 12.93 Bosideng, snow flying brand share of winter clothes market share of the first and second; Bosideng brand strength of 95.5, the brand value of 18.04 billion yuan, the first column clothing and footwear industry; was rated Ministry of Industry and the 'national level two Depth integration of model enterprises '; postdoctoral research postdoctoral workstation; Bosideng Business School unveiled; contract to become the official partner of the Premier League Tottenham Hot Springs, the acquisition of British men's Greenwoods, more Chinese brands have emerged as a new sample of overseas markets ... ...
During the course of the year, Gao Dukang understated the pride and soberness of the strong from a low profile: 'Both the national level and the apparel industry are brewing a broad and profound reform. Innovation and innovation are the only roads leading to the future. During the reform, everyone had the opportunity to overtake corners, but also have the possibility of being overtaken by their opponents. Is the success of the sac coach bleecker crossbody brand, the more you can not superstitious past success, we must change from time to time, take advantage of the trend, with zero mentality to meet the transformation and development, fashion brand with innovative achievements of the Chinese dream! 'Transformation and integration to enhance business performance Over the past year, Bosideng continued Deepen the performance management system and social responsibility management system, continuously improve the integration of quality benefits and corporate social responsibility, enhance the coordination and sustainability of value development, and demonstrate the strong endogenous momentum in the transformation and upgrading of the brand economy. Bosideng took the lead in introducing the model of excellence performance management among the national apparel enterprises and adopted the principle of 'going out and inviting in.' The company formed a good atmosphere of 'Learning Outstanding Performance Standards, Understanding Standards and Practices,' and set up a 'Performance Excellence Model To promote the work of leading group 'take the lead in practice. In contrast with the relevant requirements of the Guidelines for Performance Excellence, we adhere to the combination of external evaluation and self-evaluation every year, constantly looking for opportunities for improvement and innovation, and continuing to make changes from a simple 'product quality' to a 'quality of enterprise development' 'The change. Combining with development practice, we unite the unique corporate mission, vision and values, and publicize and communicate to all employees, major suppliers and partners in various forms. In January 2013, China Quality Association and All-China Federation of Trade Unions awarded the title of 'China Outstanding Quality Person (National Quality Prize sell designer bags Individual Award)' by Chairman Gao Dekang, praising him for many years in adhering to the quality and efficiency and winning the world's attention and respect for the manufacturing of China. On February 10, 2014, Bosideng was also awarded the second Jiangsu Quality Award by Jiangsu Provincial People's Government. According to Gao Dekang, social responsibility is the primary factor of entrepreneurial quality. In fulfilling social responsibility, enterprises should proceed from the core values ​​and the concept of sustainable development, emphasize the unification of quality benefits and social responsibility, and promote the integration of social responsibility and management. In recent years, Bosideng, in accordance with the requirements of the CSC9000T system of China Textile Industry Federation, has stepped up its capacity building in social responsibility, information disclosure and value chain management to create a corporate social responsibility system of public responsibility, social welfare and ethical behavior. For two consecutive years Was awarded the industry social responsibility information disclosure demonstration award. Bosideng also promotes its innovative mechanism and win-win cooperation in value chain management to its upstream and downstream industry chain partners, strengthens business integrity and social responsibility, and jointly builds a brand value chain. On January 17, 2014, Goldrod was honorably elected as '2013 Outstanding Entrepreneurial Corporate Social Responsibility in China'. Bosideng also put 'human resources is the first resource for enterprises' in the first place, to explore enterprise development strategy oriented personnel training project. In September 2012, Bosideng organized the preparation of Boshimpu School of Business. Through the improvement of the group education and training system, innovative training mechanism, training methods and training contents, it cooperated with well-known domestic and foreign institutions to start seminars for professional managers and trained a group of top management talents and terminals Retail professionals. On January 6, 2014, Bosideng Business School was formally established and was awarded the 'Provincial Model Enterprise University' by Jiangsu Economic Commission. At present, Bosideng Business School is working hard to forge a highly qualified international talent team in combination with its corporate strategy, in order to transform itself into a talent reserve and intellectual guarantee for becoming a 'world-renowned integrated clothing brand operator.' Innovative drive to rebuild the brand advantage May 31, 2013, Bosideng postdoctoral workstations first postdoctoral defense conference site. Two kinds of almost identical white fabrics were ignited, the traditional polyester fabric that is ignited, the other despite the melting of the fire but there is always no burning, which is Bosideng Postdoctoral Workstation latest research results - multi-functional flame retardant Polyester. The experts attending the defense conference believed that the main technical performance of this scientific research achievement has reached the michael kors shoulder bags advanced level in the country and the international advanced level. After industrialization, the application fields are very extensive. At present, the project has applied for national invention patents, listed in key technological innovation projects in Jiangsu Province, and start the pilot. In the production line, Bosideng took the lead in introducing the Swedish Iridium intelligent suspension system in China's down jacket industry. After two years of optimized operation, it has become an 'excellent user' of ETON Hook Systems in terms of production efficiency, hardware and software knowledge, management level, production Sac de voyage femme site and workers' benefits. The company also comprehensively promote 'one-piece flow', modular production mode, labor efficiency and quality control to a new level. In brand promotion and marketing, Bosideng put forward the new idea of ​​'warm fashion', redefined the warm air max 2015 meaning by 'color, light, ride, warm' and spread the brand image of fashion. At the same time as launching the 2013 Global Fashion Landmark Touring Exhibition, we operate the 'Bosideng Fashion' official microblogging, 'Chao Fan' community, the terminal together with celebrities, and other ways to fully integrate online and offline marketing resources to establish fun and easy interaction Starting from the emotional communication canada goose pas cher homme with the light consumer groups, promoting the brand image to youth, fashion and vitality transformation, as well as delivering the positive energy of caring, communicating and trusting society. In 2013, the 'miracle' of the Internet, such as the millet phenomenon, the O2O business model and the Taobao Double 11 Shopping Festival, brought a new sense of commerce to driving the traditional manufacturing industry to transform itself. In the eyes of Gao Dekang, the e-commerce platform has also been transformed from a channel innovation experiment to a conscious strategic choice of the enterprise. Bosideng conform to the tide of new economy such as electricity supplier and internet of things, and intensified the construction of online shopping platform, modern logistics science and technology park and enterprise informatization. Taobao double 11 Shopping Festival, Bosideng full network sales of 110.02 billion yuan, an increase of nearly 10% over the previous year. Data from Taobao data monitoring tool Rubik's Cube data show that the sales volume of Bosideng flagship down jacket products over 60 million, ranking the first in sales of down jacket category, ranked second than the brand beyond 23 million yuan. Bosideng to 'integration of the two' as the starting point, transform and upgrade the traditional garment manufacturing industry, the development of modern industrial system. The company established an efficient information management mechanism and realized the overall and scientific management of the whole process of operation from order management, material testing, manufacturing, outward processing, warehousing and logistics, and marketing services. In 2013, Bosideng was listed in the list of 'National Informatization and Industrialization Deep Integration Demonstration Enterprise' by the Ministry of Industry and Information Technology with excellent results. The Bosideng E-Business Integrated Innovation Pilot Project was also selected as the pilot project scarpe asics for the promotion of e-commerce and supply chain informatization of large enterprises . June 30, Minister Miao Wei Ministry of Industry inspected Bosideng headquarters, praised and said: 'I am optimistic about the future development of Bosideng!' Contrarian to seek market expansion In the face of the uproar in New York show, high Dekang calm aside I do not hide My ambition: 'I hope Bosideng brand can achieve great success in the United States market, the United States is the world's largest fashion market, the success of this market is of great significance to the brand.' To be fair, Bosideng in the United States in New York glory four Shoot, the slightest cover up its efforts in the UK and even the European market. In fact, Bosideng invested in portfolio punches again and again in the UK in 2013: On July 25, Bosideng London entered into a commercial partnership with the Premier League Tottenham Hotspur to become the official Tottenham official Men are dressed partners. Bosideng is the first team for Tottenham, management and the board to provide formal wear, brand more extensive appearance Tottenham's business activities and official website, social media channels. The 'marriage' of sports and fashion created a fruitful platform for Bosideng to establish its brand position in the United Kingdom and London. September 17, Suzhou, China held a city image promotion activity at Bosideng's European headquarters. A brand endorsement of a city, Bosideng become a British public understanding of Suzhou, understand the window of Chinese culture, the combination of oriental characteristics and British style, Bosideng become the carrier of East-West cultural and fashion exchange. On October 11, Bosideng acquired Greenwoods (Greenwoods) in the United Kingdom for $ 40 million and acquired the men's clothing brands such as Greenwoods and 1860. This is an important step forward in Bosideng's 'Four Seasons' strategy. It is another landmark overseas investment in the Chinese apparel industry, consolidating the Bosideng Group's men's business platform and its market position in the United Kingdom. Bosideng also cooperates with OTTO, a leading e-commerce company in the world, to promote its own brand in European and global markets and to seek greater export share. It has become a successful example of steady growth of foreign trade in the province and was named the first export enterprise of Jiangsu Province Quality Award. Bosideng's commercial operations in the UK market have garnered local public recognition and attention from the business community, including even British Prime Minister David Cameron. On December 3, Prime Minister Cameron's visit to Shanghai coincides with the brilliant words of a group of Chinese industry elites who at one time became a commercial anecdote of the WeChat and Weibo circles. During the meeting, Gordon specially briefed the Prime Minister Cameron on the Bosideng brand's growth story in the Chinese market, as well as investing in the UK to establish a European headquarters in London and the development of the flagship brand store. Prime Minister Cameron strongly agreed with Bosideng's innovative strategy in the UK market and hoped Bosideng would expand its investment in the UK. Fashion observers believe that from the establishment of the European headquarters and the flagship store in London to the United States to run a show in New York, manufacturing and development from China to the Chinese brand, Bosideng innate brand awareness is commendable, but the internationalization of the brand to go Long way. The steady layout of Bosideng, at every step, but also precisely that: Chinese brands are striving to break free from the low-end, cheap image, to the era of globalization, 'high and big' climbing. In 2014, Bosideng comprehensively upgraded and deepened the reform year. Bosideng will open a new pattern of brand value enhancement, internationalization, extension of business in four seasons and lean management with innovative spirit and change measures, and strive to earn a higher position in the global brand value chain and promote China in the global market Brand of China Style! Statement: The above Bosideng: Innovation brand plastic soul content by the 'Chinese clothing network content department' collected from the Internet, and have a clear source of the source indicate the source, if you disagree with the ownership of this article, please contact us Once verified, we will immediately change! page flip

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng: Innovation brand plastic soul
                            
Content February 6, 2014, the Chinese are still immersed in the happy happiness of thousands of horses in the reunion, the other side of the Pacific Ocean in the United States, 2014 autumn and winter New York International Fashion Week has come elegantly in the heavy snow. A tide full of Chinese fashion brand Fashion Show to the US fashion industry has brought surprises. SL's punk spirit, thom Brown's British elite sense of super male models were interpreted as popular water, passing out the designer's quiet 'fashion sense of common sense,' even in the face of such international brands as BCBG. At this moment, New York's T station to become the world of fashion Plaza, a fashion person was amazing: New York F / W 2014 丨 Bosideng? !
Yes, Bosideng. That is taken out of the country, the British brand campaign Bosideng! Chinese brand, British design, American fashion, Bosideng 'Romance of the Three Kingdoms' in New York Fashion Week, the ripple continued to spread. Bosideng Instagram fashion show news, by the United States famous boutiques Neiman Marcus, Bergdorf Goodman men's general manager Nick Wooster and other fashion 'praise' behind. Earlier January 22, Bosideng fashion experience shop Pop-up Store high-profile stationed in Manhattan, New York, Rothmans men's boutique boutiques, product categories include knitwear, cotton pants, shirts, clothing, and corporate logo down jacket. Cheng Lei, the deputy consul-general of China in New York, Markowitz, former chief of Brooklyn, and other top businesspeople, famous artists, artists and sports stars nearly 200 people attended the news reception. Bosideng also recruited Marty Staff, the former President of Hugo Boss, as a US business consultant, revealing the strong initiative of brand founder Gordon. In fact, in 2013, Goldman and his partners also faced the biggest challenge in a decade. This year, the 'First Lady' charismatic diplomacy uplifted the confidence of Chinese apparel practitioners to build fashion brands. The Third Plenary Session of the 18th Central Committee established the main theme of the market in determining the allocation of resources and provided a platform for the development of the brand economy Huge space. Also this year, China's garment industry experienced a hard turningaround: the sluggish demand, rising costs, the traditional channels of online shopping challenge, the ups and downs of brand mergers and acquisitions ... one piece of bad news people feel sad: the golden age of Chinese clothing Where have you been? It is admirable that, in the commercial sea, the well-established Gao Dekang is in good condition and calm, leading Bosideng to take brand building as the core, and handed out a wonderful answer in the transition year: the annual tax payment amounted to 12.93 Bosideng, snow flying brand share of winter clothes market share of the first and second; Bosideng brand strength of 95.5, the brand value of 18.04 billion yuan, the first column clothing and footwear industry; was rated Ministry of Industry and the 'national level two Depth integration of model enterprises '; postdoctoral research postdoctoral workstation; Bosideng Business School unveiled; contract to become the official partner of the Premier League Tottenham Hot Springs, the acquisition of British men's Greenwoods, more Chinese brands have emerged as a new sample of overseas markets ... ...
During the course of the year, Gao Dukang understated the pride and soberness of the strong from a low profile: 'Both the national level and the apparel industry are brewing a broad and profound reform. Innovation and innovation are the only roads leading to the future. During the reform, everyone had the opportunity to overtake corners, but also have the possibility of being overtaken by their opponents. Is the success of the sac coach bleecker crossbody brand, the more you can not superstitious past success, we must change from time to time, take advantage of the trend, with zero mentality to meet the transformation and development, fashion brand with innovative achievements of the Chinese dream! 'Transformation and integration to enhance business performance Over the past year, Bosideng continued Deepen the performance management system and social responsibility management system, continuously improve the integration of quality benefits and corporate social responsibility, enhance the coordination and sustainability of value development, and demonstrate the strong endogenous momentum in the transformation and upgrading of the brand economy. Bosideng took the lead in introducing the model of excellence performance management among the national apparel enterprises and adopted the principle of 'going out and inviting in.' The company formed a good atmosphere of 'Learning Outstanding Performance Standards, Understanding Standards and Practices,' and set up a 'Performance Excellence Model To promote the work of leading group 'take the lead in practice. In contrast with the relevant requirements of the Guidelines for Performance Excellence, we adhere to the combination of external evaluation and self-evaluation every year, constantly looking for opportunities for improvement and innovation, and continuing to make changes from a simple 'product quality' to a 'quality of enterprise development' 'The change. Combining with development practice, we unite the unique corporate mission, vision and values, and publicize and communicate to all employees, major suppliers and partners in various forms. In January 2013, China Quality Association and All-China Federation of Trade Unions awarded the title of 'China Outstanding Quality Person (National Quality Prize sell designer bags Individual Award)' by Chairman Gao Dekang, praising him for many years in adhering to the quality and efficiency and winning the world's attention and respect for the manufacturing of China. On February 10, 2014, Bosideng was also awarded the second Jiangsu Quality Award by Jiangsu Provincial People's Government. According to Gao Dekang, social responsibility is the primary factor of entrepreneurial quality. In fulfilling social responsibility, enterprises should proceed from the core values ​​and the concept of sustainable development, emphasize the unification of quality benefits and social responsibility, and promote the integration of social responsibility and management. In recent years, Bosideng, in accordance with the requirements of the CSC9000T system of China Textile Industry Federation, has stepped up its capacity building in social responsibility, information disclosure and value chain management to create a corporate social responsibility system of public responsibility, social welfare and ethical behavior. For two consecutive years Was awarded the industry social responsibility information disclosure demonstration award. Bosideng also promotes its innovative mechanism and win-win cooperation in value chain management to its upstream and downstream industry chain partners, strengthens business integrity and social responsibility, and jointly builds a brand value chain. On January 17, 2014, Goldrod was honorably elected as '2013 Outstanding Entrepreneurial Corporate Social Responsibility in China'. Bosideng also put 'human resources is the first resource for enterprises' in the first place, to explore enterprise development strategy oriented personnel training project. In September 2012, Bosideng organized the preparation of Boshimpu School of Business. Through the improvement of the group education and training system, innovative training mechanism, training methods and training contents, it cooperated with well-known domestic and foreign institutions to start seminars for professional managers and trained a group of top management talents and terminals Retail professionals. On January 6, 2014, Bosideng Business School was formally established and was awarded the 'Provincial Model Enterprise University' by Jiangsu Economic Commission. At present, Bosideng Business School is working hard to forge a highly qualified international talent team in combination with its corporate strategy, in order to transform itself into a talent reserve and intellectual guarantee for becoming a 'world-renowned integrated clothing brand operator.' Innovative drive to rebuild the brand advantage May 31, 2013, Bosideng postdoctoral workstations first postdoctoral defense conference site. Two kinds of almost identical white fabrics were ignited, the traditional polyester fabric that is ignited, the other despite the melting of the fire but there is always no burning, which is Bosideng Postdoctoral Workstation latest research results - multi-functional flame retardant Polyester. The experts attending the defense conference believed that the main technical performance of this scientific research achievement has reached the michael kors shoulder bags advanced level in the country and the international advanced level. After industrialization, the application fields are very extensive. At present, the project has applied for national invention patents, listed in key technological innovation projects in Jiangsu Province, and start the pilot. In the production line, Bosideng took the lead in introducing the Swedish Iridium intelligent suspension system in China's down jacket industry. After two years of optimized operation, it has become an 'excellent user' of ETON Hook Systems in terms of production efficiency, hardware and software knowledge, management level, production Sac de voyage femme site and workers' benefits. The company also comprehensively promote 'one-piece flow', modular production mode, labor efficiency and quality control to a new level. In brand promotion and marketing, Bosideng put forward the new idea of ​​'warm fashion', redefined the warm air max 2015 meaning by 'color, light, ride, warm' and spread the brand image of fashion. At the same time as launching the 2013 Global Fashion Landmark Touring Exhibition, we operate the 'Bosideng Fashion' official microblogging, 'Chao Fan' community, the terminal together with celebrities, and other ways to fully integrate online and offline marketing resources to establish fun and easy interaction Starting from the emotional communication canada goose pas cher homme with the light consumer groups, promoting the brand image to youth, fashion and vitality transformation, as well as delivering the positive energy of caring, communicating and trusting society. In 2013, the 'miracle' of the Internet, such as the millet phenomenon, the O2O business model and the Taobao Double 11 Shopping Festival, brought a new sense of commerce to driving the traditional manufacturing industry to transform itself. In the eyes of Gao Dekang, the e-commerce platform has also been transformed from a channel innovation experiment to a conscious strategic choice of the enterprise. Bosideng conform to the tide of new economy such as electricity supplier and internet of things, and intensified the construction of online shopping platform, modern logistics science and technology park and enterprise informatization. Taobao double 11 Shopping Festival, Bosideng full network sales of 110.02 billion yuan, an increase of nearly 10% over the previous year. Data from Taobao data monitoring tool Rubik's Cube data show that the sales volume of Bosideng flagship down jacket products over 60 million, ranking the first in sales of down jacket category, ranked second than the brand beyond 23 million yuan. Bosideng to 'integration of the two' as the starting point, transform and upgrade the traditional garment manufacturing industry, the development of modern industrial system. The company established an efficient information management mechanism and realized the overall and scientific management of the whole process of operation from order management, material testing, manufacturing, outward processing, warehousing and logistics, and marketing services. In 2013, Bosideng was listed in the list of 'National Informatization and Industrialization Deep Integration Demonstration Enterprise' by the Ministry of Industry and Information Technology with excellent results. The Bosideng E-Business Integrated Innovation Pilot Project was also selected as the pilot project scarpe asics for the promotion of e-commerce and supply chain informatization of large enterprises . June 30, Minister Miao Wei Ministry of Industry inspected Bosideng headquarters, praised and said: 'I am optimistic about the future development of Bosideng!' Contrarian to seek market expansion In the face of the uproar in New York show, high Dekang calm aside I do not hide My ambition: 'I hope Bosideng brand can achieve great success in the United States market, the United States is the world's largest fashion market, the success of this market is of great significance to the brand.' To be fair, Bosideng in the United States in New York glory four Shoot, the slightest cover up its efforts in the UK and even the European market. In fact, Bosideng invested in portfolio punches again and again in the UK in 2013: On July 25, Bosideng London entered into a commercial partnership with the Premier League Tottenham Hotspur to become the official Tottenham official Men are dressed partners. Bosideng is the first team for Tottenham, management and the board to provide formal wear, brand more extensive appearance Tottenham's business activities and official website, social media channels. The 'marriage' of sports and fashion created a fruitful platform for Bosideng to establish its brand position in the United Kingdom and London. September 17, Suzhou, China held a city image promotion activity at Bosideng's European headquarters. A brand endorsement of a city, Bosideng become a British public understanding of Suzhou, understand the window of Chinese culture, the combination of oriental characteristics and British style, Bosideng become the carrier of East-West cultural and fashion exchange. On October 11, Bosideng acquired Greenwoods (Greenwoods) in the United Kingdom for $ 40 million and acquired the men's clothing brands such as Greenwoods and 1860. This is an important step forward in Bosideng's 'Four Seasons' strategy. It is another landmark overseas investment in the Chinese apparel industry, consolidating the Bosideng Group's men's business platform and its market position in the United Kingdom. Bosideng also cooperates with OTTO, a leading e-commerce company in the world, to promote its own brand in European and global markets and to seek greater export share. It has become a successful example of steady growth of foreign trade in the province and was named the first export enterprise of Jiangsu Province Quality Award. Bosideng's commercial operations in the UK market have garnered local public recognition and attention from the business community, including even British Prime Minister David Cameron. On December 3, Prime Minister Cameron's visit to Shanghai coincides with the brilliant words of a group of Chinese industry elites who at one time became a commercial anecdote of the WeChat and Weibo circles. During the meeting, Gordon specially briefed the Prime Minister Cameron on the Bosideng brand's growth story in the Chinese market, as well as investing in the UK to establish a European headquarters in London and the development of the flagship brand store. Prime Minister Cameron strongly agreed with Bosideng's innovative strategy in the UK market and hoped Bosideng would expand its investment in the UK. Fashion observers believe that from the establishment of the European headquarters and the flagship store in London to the United States to run a show in New York, manufacturing and development from China to the Chinese brand, Bosideng innate brand awareness is commendable, but the internationalization of the brand to go Long way. The steady layout of Bosideng, at every step, but also precisely that: Chinese brands are striving to break free from the low-end, cheap image, to the era of globalization, 'high and big' climbing. In 2014, Bosideng comprehensively upgraded and deepened the reform year. Bosideng will open a new pattern of brand value enhancement, internationalization, extension of business in four seasons and lean management with innovative spirit and change measures, and strive to earn a higher position in the global brand value chain and promote China in the global market Brand of China Style! Statement: The above Bosideng: Innovation brand plastic soul content by the 'Chinese clothing network content department' collected from the Internet, and have a clear source of the source indicate the source, if you disagree with the ownership of this article, please contact us Once verified, we will immediately change! page flip

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng: Innovation brand plastic soul
                            
Content February 6, 2014, the Chinese are still immersed in the happy happiness of thousands of horses in the reunion, the other side of the Pacific Ocean in the United States, 2014 autumn and winter New York International Fashion Week has come elegantly in the heavy snow. A tide full of Chinese fashion brand Fashion Show to the US fashion industry has brought surprises. SL's punk spirit, thom Brown's British elite sense of super male models were interpreted as popular water, passing out the designer's quiet 'fashion sense of common sense,' even in the face of such international brands as BCBG. At this moment, New York's T station to become the world of fashion Plaza, a fashion person was amazing: New York F / W 2014 丨 Bosideng? !
Yes, Bosideng. That is taken out of the country, the British brand campaign Bosideng! Chinese brand, British design, American fashion, Bosideng 'Romance of the Three Kingdoms' in New York Fashion Week, the ripple continued to spread. Bosideng Instagram fashion show news, by the United States famous boutiques Neiman Marcus, Bergdorf Goodman men's general manager Nick Wooster and other fashion 'praise' behind. Earlier January 22, Bosideng fashion experience shop Pop-up Store high-profile stationed in Manhattan, New York, Rothmans men's boutique boutiques, product categories include knitwear, cotton pants, shirts, clothing, and corporate logo down jacket. Cheng Lei, the deputy consul-general of China in New York, Markowitz, former chief of Brooklyn, and other top businesspeople, famous artists, artists and sports stars nearly 200 people attended the news reception. Bosideng also recruited Marty Staff, the former President of Hugo Boss, as a US business consultant, revealing the strong initiative of brand founder Gordon. In fact, in 2013, Goldman and his partners also faced the biggest challenge in a decade. This year, the 'First Lady' charismatic diplomacy uplifted the confidence of Chinese apparel practitioners to build fashion brands. The Third Plenary Session of the 18th Central Committee established the main theme of the market in determining the allocation of resources and provided a platform for the development of the brand economy Huge space. Also this year, China's garment industry experienced a hard turningaround: the sluggish demand, rising costs, the traditional channels of online shopping challenge, the ups and downs of brand mergers and acquisitions ... one piece of bad news people feel sad: the golden age of Chinese clothing Where have you been? It is admirable that, in the commercial sea, the well-established Gao Dekang is in good condition and calm, leading Bosideng to take brand building as the core, and handed out a wonderful answer in the transition year: the annual tax payment amounted to 12.93 Bosideng, snow flying brand share of winter clothes market share of the first and second; Bosideng brand strength of 95.5, the brand value of 18.04 billion yuan, the first column clothing and footwear industry; was rated Ministry of Industry and the 'national level two Depth integration of model enterprises '; postdoctoral research postdoctoral workstation; Bosideng Business School unveiled; contract to become the official partner of the Premier League Tottenham Hot Springs, the acquisition of British men's Greenwoods, more Chinese brands have emerged as a new sample of overseas markets ... ...
During the course of the year, Gao Dukang understated the pride and soberness of the strong from a low profile: 'Both the national level and the apparel industry are brewing a broad and profound reform. Innovation and innovation are the only roads leading to the future. During the reform, everyone had the opportunity to overtake corners, but also have the possibility of being overtaken by their opponents. Is the success of the sac coach bleecker crossbody brand, the more you can not superstitious past success, we must change from time to time, take advantage of the trend, with zero mentality to meet the transformation and development, fashion brand with innovative achievements of the Chinese dream! 'Transformation and integration to enhance business performance Over the past year, Bosideng continued Deepen the performance management system and social responsibility management system, continuously improve the integration of quality benefits and corporate social responsibility, enhance the coordination and sustainability of value development, and demonstrate the strong endogenous momentum in the transformation and upgrading of the brand economy. Bosideng took the lead in introducing the model of excellence performance management among the national apparel enterprises and adopted the principle of 'going out and inviting in.' The company formed a good atmosphere of 'Learning Outstanding Performance Standards, Understanding Standards and Practices,' and set up a 'Performance Excellence Model To promote the work of leading group 'take the lead in practice. In contrast with the relevant requirements of the Guidelines for Performance Excellence, we adhere to the combination of external evaluation and self-evaluation every year, constantly looking for opportunities for improvement and innovation, and continuing to make changes from a simple 'product quality' to a 'quality of enterprise development' 'The change. Combining with development practice, we unite the unique corporate mission, vision and values, and publicize and communicate to all employees, major suppliers and partners in various forms. In January 2013, China Quality Association and All-China Federation of Trade Unions awarded the title of 'China Outstanding Quality Person (National Quality Prize sell designer bags Individual Award)' by Chairman Gao Dekang, praising him for many years in adhering to the quality and efficiency and winning the world's attention and respect for the manufacturing of China. On February 10, 2014, Bosideng was also awarded the second Jiangsu Quality Award by Jiangsu Provincial People's Government. According to Gao Dekang, social responsibility is the primary factor of entrepreneurial quality. In fulfilling social responsibility, enterprises should proceed from the core values ​​and the concept of sustainable development, emphasize the unification of quality benefits and social responsibility, and promote the integration of social responsibility and management. In recent years, Bosideng, in accordance with the requirements of the CSC9000T system of China Textile Industry Federation, has stepped up its capacity building in social responsibility, information disclosure and value chain management to create a corporate social responsibility system of public responsibility, social welfare and ethical behavior. For two consecutive years Was awarded the industry social responsibility information disclosure demonstration award. Bosideng also promotes its innovative mechanism and win-win cooperation in value chain management to its upstream and downstream industry chain partners, strengthens business integrity and social responsibility, and jointly builds a brand value chain. On January 17, 2014, Goldrod was honorably elected as '2013 Outstanding Entrepreneurial Corporate Social Responsibility in China'. Bosideng also put 'human resources is the first resource for enterprises' in the first place, to explore enterprise development strategy oriented personnel training project. In September 2012, Bosideng organized the preparation of Boshimpu School of Business. Through the improvement of the group education and training system, innovative training mechanism, training methods and training contents, it cooperated with well-known domestic and foreign institutions to start seminars for professional managers and trained a group of top management talents and terminals Retail professionals. On January 6, 2014, Bosideng Business School was formally established and was awarded the 'Provincial Model Enterprise University' by Jiangsu Economic Commission. At present, Bosideng Business School is working hard to forge a highly qualified international talent team in combination with its corporate strategy, in order to transform itself into a talent reserve and intellectual guarantee for becoming a 'world-renowned integrated clothing brand operator.' Innovative drive to rebuild the brand advantage May 31, 2013, Bosideng postdoctoral workstations first postdoctoral defense conference site. Two kinds of almost identical white fabrics were ignited, the traditional polyester fabric that is ignited, the other despite the melting of the fire but there is always no burning, which is Bosideng Postdoctoral Workstation latest research results - multi-functional flame retardant Polyester. The experts attending the defense conference believed that the main technical performance of this scientific research achievement has reached the michael kors shoulder bags advanced level in the country and the international advanced level. After industrialization, the application fields are very extensive. At present, the project has applied for national invention patents, listed in key technological innovation projects in Jiangsu Province, and start the pilot. In the production line, Bosideng took the lead in introducing the Swedish Iridium intelligent suspension system in China's down jacket industry. After two years of optimized operation, it has become an 'excellent user' of ETON Hook Systems in terms of production efficiency, hardware and software knowledge, management level, production Sac de voyage femme site and workers' benefits. The company also comprehensively promote 'one-piece flow', modular production mode, labor efficiency and quality control to a new level. In brand promotion and marketing, Bosideng put forward the new idea of ​​'warm fashion', redefined the warm air max 2015 meaning by 'color, light, ride, warm' and spread the brand image of fashion. At the same time as launching the 2013 Global Fashion Landmark Touring Exhibition, we operate the 'Bosideng Fashion' official microblogging, 'Chao Fan' community, the terminal together with celebrities, and other ways to fully integrate online and offline marketing resources to establish fun and easy interaction Starting from the emotional communication canada goose pas cher homme with the light consumer groups, promoting the brand image to youth, fashion and vitality transformation, as well as delivering the positive energy of caring, communicating and trusting society. In 2013, the 'miracle' of the Internet, such as the millet phenomenon, the O2O business model and the Taobao Double 11 Shopping Festival, brought a new sense of commerce to driving the traditional manufacturing industry to transform itself. In the eyes of Gao Dekang, the e-commerce platform has also been transformed from a channel innovation experiment to a conscious strategic choice of the enterprise. Bosideng conform to the tide of new economy such as electricity supplier and internet of things, and intensified the construction of online shopping platform, modern logistics science and technology park and enterprise informatization. Taobao double 11 Shopping Festival, Bosideng full network sales of 110.02 billion yuan, an increase of nearly 10% over the previous year. Data from Taobao data monitoring tool Rubik's Cube data show that the sales volume of Bosideng flagship down jacket products over 60 million, ranking the first in sales of down jacket category, ranked second than the brand beyond 23 million yuan. Bosideng to 'integration of the two' as the starting point, transform and upgrade the traditional garment manufacturing industry, the development of modern industrial system. The company established an efficient information management mechanism and realized the overall and scientific management of the whole process of operation from order management, material testing, manufacturing, outward processing, warehousing and logistics, and marketing services. In 2013, Bosideng was listed in the list of 'National Informatization and Industrialization Deep Integration Demonstration Enterprise' by the Ministry of Industry and Information Technology with excellent results. The Bosideng E-Business Integrated Innovation Pilot Project was also selected as the pilot project scarpe asics for the promotion of e-commerce and supply chain informatization of large enterprises . June 30, Minister Miao Wei Ministry of Industry inspected Bosideng headquarters, praised and said: 'I am optimistic about the future development of Bosideng!' Contrarian to seek market expansion In the face of the uproar in New York show, high Dekang calm aside I do not hide My ambition: 'I hope Bosideng brand can achieve great success in the United States market, the United States is the world's largest fashion market, the success of this market is of great significance to the brand.' To be fair, Bosideng in the United States in New York glory four Shoot, the slightest cover up its efforts in the UK and even the European market. In fact, Bosideng invested in portfolio punches again and again in the UK in 2013: On July 25, Bosideng London entered into a commercial partnership with the Premier League Tottenham Hotspur to become the official Tottenham official Men are dressed partners. Bosideng is the first team for Tottenham, management and the board to provide formal wear, brand more extensive appearance Tottenham's business activities and official website, social media channels. The 'marriage' of sports and fashion created a fruitful platform for Bosideng to establish its brand position in the United Kingdom and London. September 17, Suzhou, China held a city image promotion activity at Bosideng's European headquarters. A brand endorsement of a city, Bosideng become a British public understanding of Suzhou, understand the window of Chinese culture, the combination of oriental characteristics and British style, Bosideng become the carrier of East-West cultural and fashion exchange. On October 11, Bosideng acquired Greenwoods (Greenwoods) in the United Kingdom for $ 40 million and acquired the men's clothing brands such as Greenwoods and 1860. This is an important step forward in Bosideng's 'Four Seasons' strategy. It is another landmark overseas investment in the Chinese apparel industry, consolidating the Bosideng Group's men's business platform and its market position in the United Kingdom. Bosideng also cooperates with OTTO, a leading e-commerce company in the world, to promote its own brand in European and global markets and to seek greater export share. It has become a successful example of steady growth of foreign trade in the province and was named the first export enterprise of Jiangsu Province Quality Award. Bosideng's commercial operations in the UK market have garnered local public recognition and attention from the business community, including even British Prime Minister David Cameron. On December 3, Prime Minister Cameron's visit to Shanghai coincides with the brilliant words of a group of Chinese industry elites who at one time became a commercial anecdote of the WeChat and Weibo circles. During the meeting, Gordon specially briefed the Prime Minister Cameron on the Bosideng brand's growth story in the Chinese market, as well as investing in the UK to establish a European headquarters in London and the development of the flagship brand store. Prime Minister Cameron strongly agreed with Bosideng's innovative strategy in the UK market and hoped Bosideng would expand its investment in the UK. Fashion observers believe that from the establishment of the European headquarters and the flagship store in London to the United States to run a show in New York, manufacturing and development from China to the Chinese brand, Bosideng innate brand awareness is commendable, but the internationalization of the brand to go Long way. The steady layout of Bosideng, at every step, but also precisely that: Chinese brands are striving to break free from the low-end, cheap image, to the era of globalization, 'high and big' climbing. In 2014, Bosideng comprehensively upgraded and deepened the reform year. Bosideng will open a new pattern of brand value enhancement, internationalization, extension of business in four seasons and lean management with innovative spirit and change measures, and strive to earn a higher position in the global brand value chain and promote China in the global market Brand of China Style! Statement: The above Bosideng: Innovation brand plastic soul content by the 'Chinese clothing network content department' collected from the Internet, and have a clear source of the source indicate the source, if you disagree with the ownership of this article, please contact us Once verified, we will immediately change! page flip

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng: Down Top Why 'wings fly together'
                            
Content On November 12, 2013, at 0:00, the number on the display screen of the Bosideng Electronic Commerce Hall was at 110.2 million yuan, which indicates that the sales volume of Bosideng Group's 'Double 11' in 2013 increased nearly 10% over the previous year, Women's sales sixth. Data from Taobao data monitoring tools data cube, Bosideng flagship sac coach bleecker crossbody store down jacket sales of more than 60 million day, down jacket daily sales ranked first, second place than the brand more than 23 million yuan. Bosideng has always been at the forefront of online sales of apparel brands since its first 'Double 11' in 2010, with the unit shipments up to 50,000 orders a day. Bosideng as a veteran of the traditional clothing brand, in the 'double eleven' e-commerce carnival handed over transcripts surprising. You know, 'Double 11' has always been the world of the Internet brand, Bosideng adhering to the traditional brand of genes has played a beautiful online battle, thanks to Bosideng's prophecy of Internet thinking, for the early Internet operation Put in. Bosideng embarked on an attempt to michael kors shoulder bags e-commerce as early as in 2008.
In 2009, we set up the e-commerce department to develop an ERP system specifically for e-commerce and launched its own network joining system And Taobao platform for a strategic cooperation, and later, Bosideng, snow fly and other sub-brands have opened in Taobao flagship store for online and offline interactive marketing project. 'According to Bosideng Wang, head of e-commerce introduced to 2011, The Group has set up an e-commerce company that specializes in e-commerce under the name of the company and independently develops online differentiated products to explore online marketing channels. The Company has formulated a series of supporting systems such as the management system of e-commerce operation department, the standard system of planning department, the standard system of logistics department, the system development and management system, the information system safety management system, the human resources management system and the financial management system to ensure that each department Closely linked with the strict implementation of the process. 'On December 15, 2008, the official Bosideng Taobao official flagship store was officially opened. We had only four full-time staff in charge of the e-commerce business in the early days of the business, but now Bosideng has more than 200 e-commerce team members,' he said. 'E-commerce is not just a single sales channel, we must re-look at e-commerce platform from a new perspective, it is a resource integration platform, but also a new sales platform, but also to enhance management platform.' Wang Chengjun said Bosideng Group on e-commerce business Development is very valued, Bosideng involved in the current e-commerce platform, including Taobao, Lynx, Jingdong, Amazon, the only product will be on the 1st shop and Dangdang, sales are mainly concentrated in Lynx, Taobao, Jingdong, Amazon and only Pin these few third-party platform. Although settled in third-party platform is the only way most traditional brands 'touch the net', but Bosideng in the use of mature platform, but also did not forget for different platforms, 'according to local conditions,' which is Bosideng champion in the e-commerce Carnival Day one of the reasons. According to 'Textile and Apparel Weekly' reporter learned that Bosideng in the 'double eleven', 'double twelve' and other e-commerce carnival will be based on the current trend of the popular selection of hundreds of hot products, and launched more than 30 main push , To meet the needs of young consumers on the Internet. At the same time, in order to ensure the scarpe asics efficient operation of the system, Bosideng split the logistics module on the basis of the order system developed by itself and set up an independent WMS logistics system to prevent the sales system from malfunctioning. Bosideng will also order system and Alibaba Group poly stone tower system docking, to ensure smooth import orders, in order to further enhance customer loyalty, Bosideng also introduced CRM customer management system, and actively maintain the relationship between old customers. In addition, in order to lock more consumers in the event, Bosideng through the visual positioning, product shooting, copywriting design, page layout and other details of the control, the delicate product and perfect demonstrated most vividly. Bosideng official flagship store in particular, '38 years of focus, the achievements of pieces of boutique' as the theme, to create a strong brand culture, enhanced emotional affinity with consumers. Appeal for years of well-prepared intellectual property protection and solid research on the e-commerce thinking Bosideng rover e-commerce escort, in Wang Chengjun view, Bosideng brand in the minds of consumers a higher visibility and reputation is the brand line On the promotion of the most powerful weapon. With the deepening understanding of the business of e-commerce, Bosideng also entered a high-speed and professional development stage in the field of e-commerce. However, Bosideng is also suffering from the 'honor troubles' brought by fake and shoddy goods while harvesting amazing performance in the electricity supplier field. 'Because of the high visibility of Bosideng brand, fake and shoddy products often appear online, which not only damages the brand image, but also greatly damages the interests of consumers.' The company and relevant departments have organized special anti-counterfeiting activities on many occasions to curb counterfeiting Rampant phenomenon. 'Wang Chengjun told reporters that from the beginning of 2013, Bosideng on a large number of shop sales of counterfeit Bosideng clothing infringement to report, with the full support of several electricity providers, the relevant departments in cracking down on counterfeiting operations, crack down on this Network infringement. Last year in March, Chenzhou, Hunan once cracked the nation's largest Taobao Bosideng Bosideng cases. It is reported that Bosideng company found that Taobao has more than 100 online stores in the sale of counterfeit Bosideng down jacket, these fake dens on the loss of the brand is immeasurable. Bosideng Chairman Gao Dekang once said: 'The Internet is a new thing, a good thing, but also troubles. Online fraud is much easier than offline, and criminals can sign up for an online shop with just an ID card.' , The more famous brand of sound, the more the Internet fake, because it has space, not enough to build the brand but no one to counterfeit. Fake on the surface can not see, but the consumer is a fraud, Bosideng hopes the government 'In 2014, at the National People's Congress, Gao Dekang submitted a proposal on strengthening the protection of intellectual property rights on the e-commerce platform as a representative of the NPC. He urged the launch of the E-Commerce Law, The legislative work made a number of suggestions. High Dekang believes that the current dispute in all e-commerce, the highest proportion of intellectual property disputes. A data from early 2013 also shows that intellectual property disputes accounted for 61.54% of the disputes over electricity suppliers. Among them, the most representative is 'Pirates of the map', many sellers selling fake and shoddy products, in their own shops infringing the use of brand pictures, text, video, etc., seriously misleading consumers. For example, GODC said: 'If a user claims to be the brand's network agency or licensor, the eCommerce platform should ask for the relevant supporting documentation and verify the authenticity of the document.' O2O Is Imperative More than a month ago Bosideng released its annual results announcement. As of March 31, 2014, the company's annual profit reached 702 million yuan, of which the down jacket business ranked the industry leader with 37.8% market share, while the non-down business edged up 1.9%. For the future direction of the apparel business enterprises in the future generally concerned about the direction - O2, Bosideng CEO Liang Xuhui said, 'Bosideng has begun in this area to canada goose pas cher homme explore and try.' Specifically, Bosideng will establish a group of CRM and VIP management system; actively involved in the development of wearable carrier market, broaden the online sales channels; through data analysis, establish online brand operation planning, to explore the online and offline interaction. The large number of Bosideng direct sales stores will become Bosideng O2O model development of heavy weapons, each Bosideng direct sales stores will be the future of O2O business under the solid line, and two-dimensional code, WeChat marketing and other new online The model has also been incorporated into development planning. If 2008, Bosideng layout E-commerce's original intention is to make full use of e-commerce platform to reach out to more young consumers, through deep interaction with consumers to improve young consumers brand awareness and emotional connection. Well, the time goes by 2014, the face of e-commerce transformation of the year, Bosideng's e-commerce refers to the 'online and offline, the wings together' integrated layout. High Dickson has said publicly that the development of e-commerce has fundamentally changed the competitive landscape of apparel companies. All apparel brands are fully aware of the huge attraction of the e-commerce model. On this platform, the focus of e-commerce is O2O. In 2014, Bosideng also put forward the need to strengthen the electricity supplier and achieve an integrated online and offline layout so that the online and offline integration and development will embrace the Internet and the mobile Internet. sell designer bags For water O2O, Bosideng has two ideas, Wang Chengjun said, 'On the one hand, Bosideng to the existing advantages, based on the O2O online and offline resources integration, the collection of existing products, logistics and other resources so that online On the other hand, Bosideng not only pays attention to the development of e-commerce on the PC side, but also pays more attention to the mobile internet sales platform such as two-dimensional code and WeChat. ''
With the fast speed of e-commerce Development, physical stores in the future may be reduced air max 2015 to e-commerce dressing room, 'For this argument, high Dekang that as long as the benefits of online and offline distribution, incentives, online and offline can be a win-win situation. High Dekang said, 'A Beijinger to Shanghai to buy things, saw the clothes inside this store, but he returned to Beijing, Beijing may not have Sac de voyage femme the size of this store, he was transferred to Beijing online, in fact, this is a New shopping experience. So, this is not contradictory, the key is to look at how the integration. 'And online and offline product differentiation, Wang Chengjun said Bosideng part of the goods are online special contributions. Statement: The above Bosideng: down jacket leaders why the 'wings fly' content from the 'China Garment Network Content Department' collected from the Internet, and clearly indicate the source of the source, if you disagree with the ownership of this article, please contact We, once verified, we will change immediately! page flip

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng 'winter' crisis
                            
Before the arrival of winter, it is time to prepare warm clothing. This also provides a decent marketing excuse for backlog winter. But the situation seems to be getting unusual now. Bosideng International Holdings Ltd., the largest Chinese manufacturer of down jackets, was busy shrinking the traditional channels, shutting down 3436 down retail outlets during the six months from March 31 to September 30, 2014 In previous 2013, it had shut down 1,357 down jacket sales outlets. What exactly Bosideng encountered problems, but also for what consideration, with a large-scale approach to the store to greet the winter? Bosideng Group started to manufacture down jackets, as early as 1994, it entered into the down jacket production field with the brand 'Bosideng'. Since then, it has launched three sub-brands of 'Snow Fly', 'Compro' and 'Bing Jie' to form a brand matrix.
According to the 2013 China Industry Enterprise Information Publishing Center, the above four brands account for 37.8% of China's down jacket market share, is a well-deserved industry leader. To down as the main business, the biggest problem is the production and management activities with the cyclical nature of the season. In order to balance the performance and hedge the volatility risk of a single down jacket business, the Bosideng Group launched a diversified expansion with the launch of the fashion brand Mogao, the ladies' brands Ricky air max 2015 and Jesse. In 2009, the Bosideng men's brand entered the market Business men's field, and in 2005 to spend £ 200 million purchase of a six-story building in the west end of London, as the flagship store and office, take the first international step. Over the past few years, the above reform measures aimed at 'seasonalization' have had little effect - the sub-brands under the Bosideng Group are classified into different categories and each has its own specialty. However, due to too many brands, limited marketing resources are scattered, resulting in poor recognition , The lack of brand appeal; and international business is also limited to London, the United Kingdom, high-level team flow frequently, and now only 20 people to maintain operation. Effort, non-down jacket business is slow, Bosideng eventually a down scarpe asics jacket manufacturer. As of September 30, 2014, down jacket business accounted for more than 85% michael kors shoulder bags of Bosideng total revenue, of which OEM accounted for 35.5%. Foundry business Bosnion each year to bring hundreds of millions of revenue, and these visible real money compared to another level of loss is very sell designer bags hidden - Bosideng OEM GAP, BOSS down jacket in China but originally belonged to Bosideng Market share. As a result, Bosideng has plunged into the general dilemma of 'made in China' - with the cost of high costs and meager profits, it has personally provided the international brands with weapons to fight for the market, while their brands have been pushed to the corner by these collaborators.
In the first half of fiscal 2014, Bosideng sold 6 million down jackets, down 8.2% from the same period of last Sac de voyage femme year and revenue dropped 19.2%. In contrast, down jacket OEM processing business revenue exceeded 1 billion mark, up 54.8%. In the past, local brands relied on localized dealers to build up an extensive retail network that made close contact with local consumers and left behind international brands. However, with the rise of e-commerce, international brands can bypass the 'hard-to-chew' offline channels, directly reach consumers through e-commerce brands and win the favor of Chinese consumers with more avant-garde, more popular and more fashionable designs . Under the influence of international brands, day by day, the tastes and preferences of Chinese consumers have shifted, and consumer tastes have been raised and become more critical. For the local garment enterprises, to inventory is a top priority, but more importantly, canada goose pas cher homme recognize their sac coach bleecker crossbody own strengths and weaknesses, to re-sort out the strategy and build the core competitiveness, this is out of the crisis, the competition in an invincible position The only way. Statement: The above Bosideng 'winter' crisis content by the 'Chinese clothing network content' collected from the Internet, and have a clear source of the source indicate the source, if you disagree with the ownership of this article, please contact us, once verified, We will change it! page flip

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng 'self arm broken' behind
                            
Content Recently, the news about Bosideng 'dropped 5000 stores' caused the industry panic and speculation. In response, Bosideng said that the garment industry in the past rely on the low-cost, large-scale advantages have gradually lost, is entering a new period of change. Guan Guan actually go redundant redundant In fact, Bosideng down jacket in 2013 there have been a lot of inventory, store reduced nearly a thousand. In that year, Bosideng won the first consecutive market share for 17 years; Bosideng Chairman Gao Dekang ranked the Forbes China scarpe asics Rich List 72; the same time, his name appeared in the World Brand Labs Chinese entrepreneurs released individual 87th place in the brand value list. It is reported that the issue of restructuring has long been put on Bosideng high-level agenda. However, facing many aura of 'maximum' and 'number one', it is no easy task to make a 'step back' decision. This down jacket leader in China and the world, every move involves many issues, as well as a series of chain reactions will cause public opinion to question the fluctuations in investor confidence. After a period of tangled up, Bosideng's board of directors has still made a strategic choice of 'breaking one's arm'. Its main purpose is to pool resources and build up the advantage of 'win-win chain', which is also Bosideng's good brand value. Bosideng told China Textile News reporter that in the past, Bosideng's michael kors shoulder bags path of winning by quality and scale was stagnating, and some problems occurred in cross-sector investment and mergers and acquisitions.
Now, companies have boosted the motherboard advantage, the pattern of international clothing brand operators to innovate and develop new strategies for business transformation. With a focus on the more mature international markets for apparel consumption, and seeing the megatrends of business transformation triggered by the Internet age, Bosideng will undertake major operations on its existing brand marketing model. After carding, the company shut down more than 5,000 stores that do not make money in more than 10,000 stores, and focused on rebuilding customers with good stores in accordance with the new model so as to control the brand size within a reasonable range. Speaking of the future, as the director of Down Garment Industry Committee, Goldman obviously has a clear understanding of the new market situation. Customer value, social responsibility and the changes under the new normal are the key words that they think about in the process of making a brand change. O2O to achieve full operation For this all the way to lead the rapid development of China's down jacket industry brand, broken arm process is painful. Bosideng for the first time in 1995 to increase the amount of cashmere from 60% to 90%, so that down jacket become thin and stylish. In 2011, its first launch of the 'new autumn down jacket' down jacket, to extend the product sales cycle of more than 2 months, coupled with the low price, temporary well received by consumers. In response to the rising labor costs in the recent two years, it has also developed four series of templates, namely flat, mobile, activity and stereo, and has been promoted in the industry. Subsequently, its brand snow fly the first to introduce intelligent template machine instead of skilled workers, efficiency increased by 60%, productivity also greatly increased. This year, in order to save resources and optimize the layout, Bosideng has once again drastically reduced the number of terminal stores to gather more energy and strive to create a 'pull' supply chain management mode that is customer-oriented and efficiently coordinated to create happier consumers Shopping experience. For the youth fashion lifestyle, the company conducted the Internet thinking innovation, from the content, form, channels and other aspects of 360 ° all-round promotion of the brand, from ordinary content delivery to achieve content marketing, from a single program to a large integrated marketing cooperation, from the line On the O + O (three-dimensional e-commerce strategy) integrated marketing, clothing industry to create an annual marketing benchmarking. This year, Bosideng fully implemented business process reengineering and innovation. At present, the new model of Bosideng O2O online and sell designer bags offline integrated marketing is being designed and improved. The SAP management system completes the first phase of the financial and marketing segment, reducing intermediate sales and reducing costs. In sac coach bleecker crossbody addition, financial business integration capabilities, risk management and control capabilities, and consumer-centered rapid market canada goose pas cher homme response capabilities have all been enhanced. It is reported that Beijing Xidan and Shanghai Nanjing Road Bosideng two flagship stores will be transformed Sac de voyage femme into O2O mode experience shop. When the number of stores halved, Bosideng will fully promote the terminal transformation, through integrated innovation, the establishment of market-oriented, rapid response win-win chain system. Through new product testing and other online marketing methods, the market and consumers will participate in the planning, design, ordering and sales process. They will continue to innovate, respond quickly and efficiently and win the recognition of brands, products and services from consumers. International march to a new height In the domestic adjustment at the same time, Bosideng also focus on deepening the expansion of the international market. According to the unified standards both at home and abroad, Bosideng determined the brand positioning of 'fashion + quality + warmness' and advocated the product innovation thinking of 'quality +'. Through the product's fashion and quality of almost harsh attachment, to create a gentle feather art. Bosideng said that in order to achieve customer needs as the core, the original design to build the soul of the brand, with a stylish spirit of innovation brand value goals can not be achieved overnight. Chinese brands can no longer be empty chant slogans, but should be the quality of the international big names should be, and lay their own solid foundation. This is Bosideng in the fashion capital of New York and London after the successful foothold. According to the commercial ethics of low carbon and environmental protection of international brands, Bosideng integrated ecological civilization and green economy into its brand development strategy to achieve 'green management' in the whole process. Gao Dekang believes that international companies must regard social responsibility as an opportunity to survive and innovate. They must not only strive to enhance customer value and service, but also pay attention to the sharing of interests and the demands of stakeholders. Bosideng no longer build its own vertical chain, but the use of brand influence and scale management integration of quality resources. Currently, Bosideng has 6 directly under the Industrial Park, more than 500 raw materials suppliers and collaborative factories, providing more than 300,000 jobs for the community. As more and more attention is paid to intensive cultivation, Bosideng's overseas orders have increased substantially from autumn to winter last year. Bosideng said that eliminating redundant business can put more energy into optimizing the industrial chain, practicing low-carbon air max 2015 environmental protection, and fulfilling social responsibilities. It is these things that drive the business to a higher level. Now, Bosideng is actively exploring overseas expansion according to international business standards, so that the whole world can witness how Chinese brands combine traditional with modern, localization and internationalization, inheritance and innovation. Statement: The above Bosideng 'self arm broken' behind the content by the 'Chinese clothing network content' collected from the Internet, and have a clear source of the source indicate the source, if you disagree with the ownership of this article, please contact us, Once verified, we will immediately change! page flip

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng 'self arm broken' behind
                            
Content Recently, the news about Bosideng 'dropped 5000 stores' caused the industry panic and speculation. In response, Bosideng said that the garment industry in the past rely on the low-cost, large-scale advantages have gradually lost, is entering a new period of change. Guan Guan actually go redundant redundant In fact, Bosideng down jacket in 2013 there have been a lot of inventory, store reduced nearly a thousand. In that year, Bosideng won the first consecutive market share for 17 years; Bosideng Chairman Gao Dekang ranked the Forbes China scarpe asics Rich List 72; the same time, his name appeared in the World Brand Labs Chinese entrepreneurs released individual 87th place in the brand value list. It is reported that the issue of restructuring has long been put on Bosideng high-level agenda. However, facing many aura of 'maximum' and 'number one', it is no easy task to make a 'step back' decision. This down jacket leader in China and the world, every move involves many issues, as well as a series of chain reactions will cause public opinion to question the fluctuations in investor confidence. After a period of tangled up, Bosideng's board of directors has still made a strategic choice of 'breaking one's arm'. Its main purpose is to pool resources and build up the advantage of 'win-win chain', which is also Bosideng's good brand value. Bosideng told China Textile News reporter that in the past, Bosideng's michael kors shoulder bags path of winning by quality and scale was stagnating, and some problems occurred in cross-sector investment and mergers and acquisitions.
Now, companies have boosted the motherboard advantage, the pattern of international clothing brand operators to innovate and develop new strategies for business transformation. With a focus on the more mature international markets for apparel consumption, and seeing the megatrends of business transformation triggered by the Internet age, Bosideng will undertake major operations on its existing brand marketing model. After carding, the company shut down more than 5,000 stores that do not make money in more than 10,000 stores, and focused on rebuilding customers with good stores in accordance with the new model so as to control the brand size within a reasonable range. Speaking of the future, as the director of Down Garment Industry Committee, Goldman obviously has a clear understanding of the new market situation. Customer value, social responsibility and the changes under the new normal are the key words that they think about in the process of making a brand change. O2O to achieve full operation For this all the way to lead the rapid development of China's down jacket industry brand, broken arm process is painful. Bosideng for the first time in 1995 to increase the amount of cashmere from 60% to 90%, so that down jacket become thin and stylish. In 2011, its first launch of the 'new autumn down jacket' down jacket, to extend the product sales cycle of more than 2 months, coupled with the low price, temporary well received by consumers. In response to the rising labor costs in the recent two years, it has also developed four series of templates, namely flat, mobile, activity and stereo, and has been promoted in the industry. Subsequently, its brand snow fly the first to introduce intelligent template machine instead of skilled workers, efficiency increased by 60%, productivity also greatly increased. This year, in order to save resources and optimize the layout, Bosideng has once again drastically reduced the number of terminal stores to gather more energy and strive to create a 'pull' supply chain management mode that is customer-oriented and efficiently coordinated to create happier consumers Shopping experience. For the youth fashion lifestyle, the company conducted the Internet thinking innovation, from the content, form, channels and other aspects of 360 ° all-round promotion of the brand, from ordinary content delivery to achieve content marketing, from a single program to a large integrated marketing cooperation, from the line On the O + O (three-dimensional e-commerce strategy) integrated marketing, clothing industry to create an annual marketing benchmarking. This year, Bosideng fully implemented business process reengineering and innovation. At present, the new model of Bosideng O2O online and sell designer bags offline integrated marketing is being designed and improved. The SAP management system completes the first phase of the financial and marketing segment, reducing intermediate sales and reducing costs. In sac coach bleecker crossbody addition, financial business integration capabilities, risk management and control capabilities, and consumer-centered rapid market canada goose pas cher homme response capabilities have all been enhanced. It is reported that Beijing Xidan and Shanghai Nanjing Road Bosideng two flagship stores will be transformed Sac de voyage femme into O2O mode experience shop. When the number of stores halved, Bosideng will fully promote the terminal transformation, through integrated innovation, the establishment of market-oriented, rapid response win-win chain system. Through new product testing and other online marketing methods, the market and consumers will participate in the planning, design, ordering and sales process. They will continue to innovate, respond quickly and efficiently and win the recognition of brands, products and services from consumers. International march to a new height In the domestic adjustment at the same time, Bosideng also focus on deepening the expansion of the international market. According to the unified standards both at home and abroad, Bosideng determined the brand positioning of 'fashion + quality + warmness' and advocated the product innovation thinking of 'quality +'. Through the product's fashion and quality of almost harsh attachment, to create a gentle feather art. Bosideng said that in order to achieve customer needs as the core, the original design to build the soul of the brand, with a stylish spirit of innovation brand value goals can not be achieved overnight. Chinese brands can no longer be empty chant slogans, but should be the quality of the international big names should be, and lay their own solid foundation. This is Bosideng in the fashion capital of New York and London after the successful foothold. According to the commercial ethics of low carbon and environmental protection of international brands, Bosideng integrated ecological civilization and green economy into its brand development strategy to achieve 'green management' in the whole process. Gao Dekang believes that international companies must regard social responsibility as an opportunity to survive and innovate. They must not only strive to enhance customer value and service, but also pay attention to the sharing of interests and the demands of stakeholders. Bosideng no longer build its own vertical chain, but the use of brand influence and scale management integration of quality resources. Currently, Bosideng has 6 directly under the Industrial Park, more than 500 raw materials suppliers and collaborative factories, providing more than 300,000 jobs for the community. As more and more attention is paid to intensive cultivation, Bosideng's overseas orders have increased substantially from autumn to winter last year. Bosideng said that eliminating redundant business can put more energy into optimizing the industrial chain, practicing low-carbon air max 2015 environmental protection, and fulfilling social responsibilities. It is these things that drive the business to a higher level. Now, Bosideng is actively exploring overseas expansion according to international business standards, so that the whole world can witness how Chinese brands combine traditional with modern, localization and internationalization, inheritance and innovation. Statement: The above Bosideng 'self arm broken' behind the content by the 'Chinese clothing network content' collected from the Internet, and have a clear source of the source indicate the source, if you disagree with the ownership of this article, please contact us, Once verified, we will immediately change! page flip

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng 18.0490 billion yuan ranks first in the apparel and footwear industry
                            
Content China's own brand value evaluation results announced Bosideng 18,403,000,000 yuan ranked first in the apparel and footwear industry December 12, the State Administration of Quality Supervision joint CCTV sac coach bleecker crossbody released 2013 China's manufacturing brand value evaluation results. The assessment, Bosideng brand strength reached 95.5, the brand value reached 18,803,000,000 yuan, the first column clothing and footwear industry.
Once again confirmed Bosideng brand a strong industry dominance michael kors shoulder bags and market competitiveness, highlighting the brand development, value enhancement and market expansion of great success. The evaluation of brand value is a new measure to implement the brand development strategy as well as an international practice, which is of great significance for summing up the achievements of our brand strategy implementation and raising the international reputation and influence of our own brands. The results of the brand value of the forum to publish the form, Bosideng Chairman Gao Dekang attended the forum and around the brand building and China's own brand international issues such as discussions and guests. He shared Bosideng's practice of international brand promotion. He said that 'brand is the core competitiveness of the enterprise development. China does not lack good brands and products. The key is to enhance international consumers' cognition of Chinese brands and carry out national level Brand building and brand promotion. 'Under the competitive landscape of globalization, the brand is a symbol of the strength of enterprises and even the country's core competitiveness. Bosideng brand since its inception, adhere to the value of the core brand building, out of a traditional manufacturing brand strategy, the development of new industrialization of the road. Bosideng has only 8 sets of sewing machines from the village-run sewing group developed into the world's largest and most technologically advanced down garment manufacturers, product sales in the country for 18 consecutive years ahead, the only representative of China's winter clothing for 17 consecutive years to the world release fashion trends, the brand Combined market share of the country's down jacket market share of half.
Through continuous establishment of brand image, rich brand connotation and brand culture, scarpe asics Bosideng has created the miracle of private-owned enterprises in implementing brand-name sell designer bags strategy and has become the only company in the domestic consumer goods field that has won the honorary titles of 'China World Famous Brand Products,' 'National Quality Award,' Sac de voyage femme 'China Industrial Award' Business. At present, the company has one China world famous brand products, five well-known trademarks in China, two countries export exempt certification products, brand names have become Bosideng core competitiveness of the largest manifestation. The day before the London Olympics last year, Bosideng's flagship store in London and its European headquarters opened its doors in the most prosperous Oxford business district in the United Kingdom. It has become a model for Chinese apparel brands to enter the international market. This has created a good reference for Chinese apparel brands to expand the international market. This year, Bosideng also air max 2015 signed an official contract with the Premier League and acquired British men's brand Greenwoods (1850) and the 1860 in an attempt to further its market penetration in the UK. It is understood that China's manufacturing independent brand value evaluation activities organized by the State General Administration of Quality Supervision, Inspection and Quarantine, commissioned by the relevant technical agencies to carry out the valuation of the brand value and evaluation of monetary, measurement and evaluation methods based on international standards, 'brand evaluation - brand value of money Evaluation Requirements '(ISO10668) research and development of national standards for brand value evaluation' multi-cycle brand evaluation of excess returns '(GB / T29188-2012). According to the calculation result, the appraisal agency shall issue the appraisal report to the relevant enterprises, and the AQSIQ will release the appraisal result to the society. Statement: The above content of Bosideng's 18.0490 billion canada goose pas cher homme yuan is listed in the first place in clothing, shoes and hats industry by the 'China Apparel Network Content Department', and indicate the source of the content with clear source. If you disagree with the ownership of this article, please contact We, once verified, we will change immediately! page flip

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng 500 million annual salary dig Daphne Liang Xuhui Gaode Kang resigned as CEO
                            
Content sell designer bags Bosideng released a notice late yesterday that the company's current chairman and chief executive officer Gordon High will cease to be Bosideng's chief executive officer since May 15, 2014 canada goose pas cher homme and former chief strategy officer Daphne Liang Xuhui will succeed him as Bosideng's chief executive officer. It is learned that Liang Xuhui and Bosideng signed a contract for three years, its annual salary sac coach bleecker crossbody of up to 5 million yuan. For this personnel change, Bosideng said it mainly considers that Bosideng is growing in scale and needs more professionals to introduce refined management and division so as to lay a more solid foundation for its long-term business development. 'It also effectively improves the company's corporate governance.' It is understood that Liang Xuhui had served as director of children's products group good child operations, in March 2011, less than 4 months in the just listed good boy Liangxu Hui announced his resignation. In January 2012, Tony Leung joined Daphne Group as its chief strategy officer and was responsible for the strategic development of Daphne Group and its key operational projects.
Some analysts pointed out to reporters that Bosideng dig Daphne Liang Xuhui at this time. Mainly due to the sharp decline in Bosideng's performance in recent years. The end of March this year, Bosideng issued a profit warning last year, the announcement said Bosideng as of March 31, 2014 fiscal year 2013, its revenue will be compared to the same period last year, 'low double-digit' decline. In response, Bosideng explained that the main reason for the sharp decline in revenue was 'the temperature in most areas of China last winter was higher than that of normal winter.' In addition, Bosideng also said that as operating expenses continued to rise, the company's net profit in michael kors shoulder bags 2013 will decline more than its revenue decline. Bosideng's FY13 interim results showed that for the first half of September 30, 2013, Bosideng's revenue slid 8.8% to 2.809 billion yuan. Operating scarpe asics profit fell sharply by 19.67% to 343 million yuan from a year Sac de voyage femme earlier. Bosideng's down jacket brand, as of September 30, 2013 the first half of fiscal year, Bosideng, snow fly, Bingjie, Compro, other down jacket brand sales were 1.008 billion yuan, 281 million yuan, 165 million yuan, 2.02 Except for Bosideng and Compro brand, sales revenue of S \u0026 P brand declined slightly compared with that of the same period of last year. Sales revenue of Flies in the sky, Bingjie and other down brands dropped 11%, 26% and 29% respectively over the same period of previous year. In addition, the Bosideng Group placed high hopes Bosideng Men's business continued downturn, the performance is still not satisfactory. Its 2012 annual report shows that Bosideng Men's sales of 480 million yuan, down 30%. Bosideng men had previously proposed to open 1,000 stores goal, but at present the plan has run aground. For the first half of fiscal year ended September 30, 2013, the number of Bosideng menswear stores netted another net decrease of 92 to 663 stores. Closed shop is not only Bosideng Men, Bosideng Group is the brand's 'main theme.' Data show that as of September 30, 2013 the first half of fiscal year, Bosideng Group net reduction of 503 stores, of which 344 down the net down feather business, non-feather business net decrease air max 2015 of 159 stores. Among them, Bosideng and Compro had a net decrease of 256 stores and 306 stores respectively, while Bosideng Men's, Jesse and Moro decreased net stores by 92, 27 and 41 respectively. The Bosideng fiscal year report shows that Bosideng new stores within a year 4665 to 13009. Statement: The above Bosideng 5000000 annual salary dig Daphne Liang Xuhui Gaodekang CEO resign from the 'Chinese clothing network content department' collected from the Internet, and have a clear source of the source of the source, if you disagree with the ownership of this article, please contact We, once verified, we will change immediately! page flip

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng's revenue in 2013 fell 11.7%
                            
Content Bosideng Inc. recently released 2013 annual results data, as of March 31, the amount of revenue fell 11.7% to 8.2379 billion yuan. Bosideng Group's profit margin remained at about 50%, but operating net income fell, operating profit margin of 10.5%, down from 13.6% in 2012.
According to Gao Dekang, president of Bosideng Corp., the performance data is as follows: 'In 2013, China's sell designer bags garment industry experienced the biggest challenge in 10 years. The down series garments were affected by the overall macroeconomic environment and the performance declined while the overall temperature was michael kors shoulder bags relatively lower last winter High, which has an impact on scarpe asics sales, but the Bosideng sac coach bleecker crossbody brand has gained market visibility over the years, maintaining market leadership in such a challenging environment. 'As of March 31, 2014, the Bosideng Global Store Reducing the total number of 1357 rooms to 11,652, while the canada goose pas cher homme number of direct sales stores increased by 726 to 3823, accounting for 32.8% of the total retail Sac de voyage femme network. Statement: The above Bosideng revenue fell 11.7% in 2013 Content air max 2015 from the 'China Garment Network Content Department' collected from the Internet, and have a clear source of the source of the source, if you disagree with the ownership of this article, please contact us, Once verified, we will immediately change! page flip

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng 2014 semi-annual report released fine management Paul performance stable
                            
Content November 27, Bosideng released as of the end of September interim results report, thanks to OEM (OEM) Sac de voyage femme business revenue rose sharply, from April to September this year, Bosideng Group achieved operating revenue of 2.849 billion yuan, an increase of 1.4% . In this year's high cost, the domestic economy continued to slump, a lot of apparel business revenue decline in the environment, the Bosideng Group, with the fine management of rational allocation of production capacity, synergy through synergy brand play to achieve revenue growth for the garment enterprises to spend energy savings Winter provides sell designer bags the best sample. The report shows that during the period, the Group's main down business was mainly quarterly sales with revenue of RMB1.418 billion, accounting for 49.8% of the Group's total revenue, down 19.2% from the same period of last year, but benefited from the relatively high gross profit margin of Bosideng The proportion of brand revenue increased, down jackets business gross margin increased 9.1%. Non-down jacket business and OEM processing business increased significantly, of which michael kors shoulder bags OEM revenue reached 1.011 billion, a substantial increase of 54.8%; non-down jacket increased by 5.1%, contributed revenue of 419 million, of which Bosideng Men's income increased over the same period last year 16.3%. The revenue of Jesse Womenswear business increased by about 9% as compared with the same period of last year, showing remarkable results. Bosch chief executive officer Liang Xuhui said in 2014, Bosideng 'comprehensive transformation and upgrading, deepen the reform of the year.' Faced with the sluggish consumer market environment and the impact of the Internet model, Bosideng rationalized its production capacity structure, down jacket business, non-down jacket business and OEM business in line with the market conditions and proceeded to enhance the Group's sustainable development in many aspects. Under the situation of downturn in business of downturn, seize the opportunity of development of international OEM business and increase the production capacity of part of OEM business under the opportunity of some brand-new products developed this year. As a result, the sales revenue of OEM business will increase as of September More than 50%, the annual growth is expected to remain at around 10-15%, which has laid a solid foundation for the Group to achieve stable overall sales revenue. On the other hand, the Group also made great efforts to shift from partial management mode to refinement this year. It focused on enhancing retail capabilities and brand integration. According to periodic market assessment and analysis, the Group adjusted the rational distribution of retail network in a timely manner Stop poor performance and overlapping sales outlets, the current share of Bosideng self-service stores have been nearly 40%. In addition, the Group actively cleared inventories this year and scarpe asics reduced the inventory by about 10% by adjusting the price structure, opening up inventory channels, and strictly controlling the production volume of new orders. The transformation of the current consumer characteristics.
Bosideng's marketing model is changing. Liang Xuhui introduced, in addition to reducing the traditional hard-put widely to increase new media promotion methods, 14 years, Bosideng began to explore and gradually get through online and offline channels. Has now achieved in Shanghai, Beijing and other 19 national sales of offline product sharing, online orders can be nearest delivery and return, shorten the delivery time and effectively enhance the customer shopping experience is expected this fiscal year e-commerce 30% of orders through the line with delivery completed. At the same time, WeChat section combined with the activity of scanning two-dimensional code, the use of member information to promote the store or promotion of online and offline platform to pull each other more and more forms are also used. It is reported that in non-feather business and overseas business, Bosideng's development is methodical. With Bosideng Men's and Jessie Ladies' brands gaining canada goose pas cher homme 16.3% and 9% growth respectively in the same period, Bosideng's non-down business will continue to be more refined and analytical management based on market and target customers with a view to achieving a more stable Performance improvement. According to interim report shows Bosideng's own overseas brand business has also developed well in autumn and winter 2014 orders up to 28,000, an increase of more than 20,000 pieces. Spring and summer 2015 orders have been booked 38,000, an increase of 34,000. According to Liang Xuhui, in the future, Bosideng will continue its efforts to enhance its internal competitiveness, promote the integration of O2O with Internet thinking, seek diversified development and moderately develop its overseas sac coach bleecker crossbody business. At present, China's garment retail is affected by factors such as the rising costs of production factors and the slowdown of the domestic economic growth. The market continues to be in a downturn. Domestic sales growth has slowed down again and again. Turnover and net profit have been on a continuous decline. According to statistics, as of October 30, there air max 2015 are 30 clothing companies listed on the 2014 third quarterly results released, of which 18 results year on year decline, accounting for Liu Cheng. Statement: The above Bosideng 2014 semi-annual report released refined management and protection performance smooth content collected by the 'China Apparel Network Content Department' from the Internet, and have a clear source of the content of the source, if you disagree with the ownership of this article, please Contact us, once verified, we will immediately change! page flip

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng 2014 net profit down 80% to build self-support network
                            
Content net profit dropped Bacheng Recently, Bosideng released 2014 annual performance sell designer bags report. And previously released the same profit warning, as of March 31 this year, the company's business income and net profit compared with the same period sac coach bleecker crossbody last year showed double-digit decline. Bosideng chief financial officer Mai air max 2015 Runquan said in a conference call on the morning of June 30 in the annual results conference that the reason for the decline was that the sales performance of the traditional down jacket before the Spring Festival failed to meet expectations. Due to the over-unity of the Group's products, Bosideng has started to implement the strategic layout of 'Four Seasons Products' in recent years. In this regard, Mai Run right that the future group will continue to increase the proportion of non-down jacket products. Bosideng has expressed confidence in future sales and performance due to the earlier introduction of new investors and partners. Revenue net profit double down Bosideng's main business is divided into three sections: down jacket business, OEM business management and non-down jacket business. Although the Group's OEM business grew in good order with revenue up 36.5% YoY and contributed Rmb1.02bn to Bosideng, it still can not offset the decline of the other two major segments. Data show that in fiscal 2014 operating income of about 6.293 billion yuan, down 23.6%, net profit fell 81% to 1.32 billion. Bosideng said the main reason for the drop in business revenue was the still weak consumer market in the fiscal year, and the company adopted a strategy of first priority on inventory cleanup and optimization of retail network. In order to reduce inventories, the Group reduced the production of new products throughout the year. In order management, it strictly controlled the orders Sac de voyage femme of distributors and matched orders based on market estimates, thereby reducing the backlog of inventories in the retail channel. From the inventory data, Bosideng down jacket inventories fell about 8.9 percentage points over the same period last year, reflecting the stock clearance achieved some success. Public information shows that Bosideng closed many inefficient outlets during the fiscal year. The total number of retail outlets of its down apparel business decreased by 5053 to 6599 as compared with the net as at 31 March 2014. In addition, Bosideng Men, Jesse and Mountaineers decreased by 25, 15 and 13 stores, respectively, a total of 5106 stores were reduced during the year. 'Of these closed stores, the direct sales stores reduced the number of stores by nearly 30%, but the sales of self-operated down products increased substantially by 23.6% to 6.8 million units.' Mai Runquan explained that this also reflects the direct sales stores Store efficiency has been significantly improved. As of March 31, 2015, the Group's own retail network accounted for 38.3% of the total retail network from 32.8% at the end of March 2014. In this regard, some market analysts said that for garment enterprises, michael kors shoulder bags direct sales model, in addition to higher gross profit margin, better access to the market, developing marketable products, I believe Bosideng is aware of this, so in Build your own network step by step to improve the operational efficiency of your business. Bosideng canada goose pas cher homme brand down jacket business in FY2014 remained the largest source of revenue for the group with a revenue of 4.08 billion yuan, accounting for 64.8% of the Group's revenue. This proportion has decreased from 73.5% in 2013. Mai Runquan said that in the future this proportion will continue to decline. 'We want to sell clothes and products of all seasons in the Bosideng store.' 'Four Seasons,' attempting '
Four Seasons' by Max Run, started as early as 2010. scarpe asics As the Group's income structure is too single, and the seasonal down jacket, alternative strong, explore other areas down jacket main business for Bosideng is to reverse the 'decline' opportunities. It is understood that the current Bosideng non-feather plate mainly by Bosideng Men, Jesse, Mogao these three brands support, which Bosideng non-feather plate contribute the most is Bosideng Men. Bosideng 2014 interim results show that the men's business revenue of 112 million yuan, an increase of 16.4%. In women's clothing, Bosideng did not go well before the development last year announced the closure of its own women's brand Ruiqi. But at the moment, Bosideng will restart the project in this area. 'We have reorganized our own team this year to do ladies, but it will not be fully rolled out, or an attempt.' Mai Runquan said that the current sales of women's brands have significantly improved the future does not rule out the form of cooperation through mergers and acquisitions or even Women's development. Bosideng's future goal is to become a multi-brand integrated apparel operator. In April, Bosideng announced that ITCSPC, a joint venture between ITOCHU Corporation's affiliates and Citic Securities, a unit of CITIC Securities, will enter into a subscription agreement with Bosideng through the investment of New Surplus, an indirect wholly-owned subsidiary of Bosideng Chairman Gordon. Allegedly, Bosideng plans to import a new brand, strengthen non-down business. According to Mai Runquan, Itochu owns 150 European and American brands in Japan. At present, the two sides are negotiating with several brands for cooperation. There is no concrete timetable for finalizing and launching the brand yet. Only the earliest substantive cooperation projects will be launched early next year. Allegedly, cooperation on Bosideng children's clothing and outdoor brands are more interested. Statement: The above Bosideng 2014 net profit down Bacheng gradually build self-network Content collected by the 'China Apparel Network Content Department' from the Internet, and have a clear source of the content of the source, if you disagree with the ownership of this article, please contact We, once verified, we will change immediately! page flip

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng 40 million acquisition of British men's brand Greenwoods to expand overseas markets
                            
Clothing brands that are slow to grow are trying to find 'spring' through brand acquisitions. Following the Summa scored GXG and other brands, Bosideng accelerated the pace of acquisitions. Bosideng released the latest announcement shows that the company won the British men's brand sac coach bleecker crossbody Greenwoods 40 million yuan, and plans to take Bosideng brand to the UK market.
In the industry view, this is Bosideng in the 'four seasons' strategy an important step. Beijing Business Daily reporter learned that Greenwoods has Sac de voyage femme not yet entered the Chinese market, the company has in the United sell designer bags Kingdom 'Greenwoods', '1860' and other brands, a total of 88 direct sales stores. After the acquisition, Bosideng will own 96% of Greenwoods Menswear's equity, which is the second major internationalization of the brand after Bosideng opened its first overseas flagship store in the UK in October last year. However, this is under the command of Bosideng men's brand has been accused of mediocre. According to Greenwoods earnings report, as of March 31, the company's turnover of 24.416 million pounds, a net loss of 28.46 million pounds. In this regard, Bosideng michael kors shoulder bags responsible person explained that due to the downturn in the UK retail market, the brand discount promotions limit the company's profits. However, the acquisition Bosideng side more emphasis on the brand distribution channels. The official said Greenwoods mainly men's suits, targeting 20-40-year-olds, which is consistent with canada goose pas cher homme the Bosideng brand overall positioning fit. Bosideng also through the distribution channels of Greenwoods Bosideng down jacket to the British market, and to further consolidate Bosideng Men's business. Appeared in independent apparel commentator Ma Gang, apparel brands in the domestic market is difficult to break through, through the search for opportunities for development. However, in the air max 2015 acquisition of clothing brands need to choose their own complementary brands, or difficult to integrate the future than the acquisition. Although the company can tap into the UK market through Greenwoods, Magang believes the company needs to address multiple issues such as how to brand-design teams, 'localize' marketing and 'overseasize' the supply chain. Statement: Above Bosideng 40 million acquisition of the British men's brand Greenwoods to expand overseas market content by the 'Chinese clothing network scarpe asics content department' collected from the Internet, and clearly indicate the source of the source, if you disagree with the ownership of this article, please Contact us, once verified, we will immediately change! page flip

onlylove1111
onlylove1111
onlylove1111 has not set their biography yet
User is currently offline
onlylove1111 Wednesday, 22 November 2017

Bosideng VS Moncler: Down top selling method
                            
Content Bosideng did not have any good news in the past 2013. According to the interim results recently released by the company, operating profit for the first half of fiscal year ended September 30, 2013 fell 19.5% YoY. Bloated down jacket has always been a very difficult to create a sense of fashion category, it exists more meaning is practical and warm, and canada goose pas cher homme these basic concepts bound it more possibilities. Moncler boosts brand innovation by recruiting star designers such as Thom Browne While Bosideng continues to introduce some fashion-related concepts to the brand, do people still think it is not a down jacket? In 2013, Bosideng went through the Guan Dian tide and 344 shops closed.
A brand may be able to provide some reference. Originally linked to fashion, it built a relationship with a popular name 'Panini.' This brand is called Moncler. In 1952, three Frenchmen set up Moncler, who reduced the thickness of the padding inside the down jacket and at the same time guaranteed its warmth making it ideal for outdoor activities. This feature even makes them a sponsor of the French national expedition. Until the early 1980s, Moncler and 'fashion' linked. Its success follows the story of the key character tipping point. At that time, there was a group of fashion lovers in Europe who called 'Paninari' sac coach bleecker crossbody and the group of young people who liked to make popular topics once had the best of Timberland, Levi's 501 jeans and Vans skateboard shoes, etc. Later, Wearing a colorful Moncler down jacket suddenly became a trend between the 'Panini', making Moncler almost become the influx of people standard. Its origins are not actually better than Bosideng go, professional ski suits, warm, if the senior, Is more technically stronger .In 2003 Italian businessman Remo Ruffini into Moncler become a major shareholder, it really broke through the boundaries of the professional ski clothes, began to wear daily fashion clothing direction .Boston also tried to enter the new area, But also opened the flagship store in the best location in London, but the effect may not be as expected.In 2007, Bosideng just started to enter the men's field, their target consumer groups are 30 to 40-year-old customer .In 2009, this group Of the age group has been expanded to become a boy who can meet until just graduated, up to a stable career Men's 'casual men's fashion.' And came to London to open the flagship store, Bosideng invited to Britain's famous designer, and the Bosideng men positioned as a senior dress, and Hugo Boss's price, a shirt priced from 85 to 100 pounds, Sac de voyage femme clothing prices in the 500 to 900 pounds.But according to a GUCCI insider's argument, the luxury men's brand in China's hot products mainly casual clothes, because the target consumers of such products are that Suit is too serious, the occasion is very limited. 'If you do not change the customer awareness of the brand, abruptly introduced new high-priced products, in the same brand expensive and cheap, consumers will not accept. Shanghai Seeing Brand Management Consultants Limited CEO Cui Hongbo told the 'First Financial Week.' In the past year, Bosideng men's business sales fell 30% year-on-year. Moncler put the down jacket as a fashion items can be used with a Treated. Ruffini rely on his contacts, everywhere in the fashion circle digging people. The first was invited designer Alessandra Facchinetti. 2006, the Italian female designer was just quit GUCCI creative director. And he invited The celebrity designer's ambition not only for Moncler was the only category - down jacket.He founded a new high-end women's series Gamme Rouge, designed by Facchinetti.After 3 years he dug American Thom Browne as Gamme Blue Senior Director of Design Men's Wear.Browne was Armani's sales director. With michael kors shoulder bags designers to make many different fabrics are used in the down jacket.For example, they and the Japanese tide brand White Mountaineering series is based on the theme of desert travel The fabric of this series of down jackets Has a texture similar to the sandstone surface.This method is to change the fabric of high-end clothing brand manufacturing price differences in the usual way.Designer brand Oscar de la Renta once revealed that the regular shop and discount stores were designed products, the difference is that The former is the re-development of the fabric used, while the latter is the use of existing fabrics.So for the relatively mature clothing category, innovation in the fabric can continue to achieve high gross profit.Moncler in the price to follow the positioning of luxury goods in production management The same is true .Ruffini from the outset deliberately let these two high-end clothing brands in Paris Fashion Week and Milan Fashion Week catwalks, fashion celebrities gathered in the air max 2015 fashion is an appropriate marketing occasion.But catwalks actually account for only fashion companies A very small part of their sales, the vast majority of sales by the brand's 'Pre-collection' contribution. So Moncler in the annual January and June come up really allow buyers eyes Brilliant product. 'Moncler can be more than just a down jacket company. When I first bought this company, I thought, I need to redesign this business again. My dream is that you buy 3, 4, 5 my coat in the closet, and then every day to wear to wear, each coat is durable, allows you to wear a lifetime. Remo Ruffini said in an interview to the sell designer bags Financial Times. Through the clever design and clever mix, Moncler also successfully sold in the spring and summer down jacket season has been the largest down jacket brand eligibility .Home down jacket brand sales are usually only 9 months, June to August each year, some brands will choose to sublet the store out.And in the annual Moncler spring and summer show series, thin jacket and down vest with short dress and dress together, and Moncler The explanation is that the spring in some areas is still relatively cold, and customers are likely to travel to the southern hemisphere before July and August, but the opposite season has brought them to demand for down jackets. Everyone wants to be fashionable and selling down jackets However, there is a big difference between them, with Moncler selling less than 50 million euros in 2003, up from 489 million euros by 2012. 35% of non-down garments contributed 35% of sales Amount each year in Milan and Paris Fashion Week show is not lost to any big fashion big.If you are interested, Moncler can go to the official website to see their latest high-level women's 2013/2014 autumn and winter show.Is arranged to ice and snow-capped T stage, the model wrapped in fur, holding a white Husky came out - in addition to down jacket, Moncler also Selling fur, sweaters, dresses and accessories - most of the products that a premium clothing brand may have. Of course, the price is not cheap, and every single Moncler down jacket is in the thousands to thousands of yuan.
In 2012, Moncler The official online mall in China. Although the site is operated by the Yoox Group, like its international counterparts, it does not look as good - the 'Faye Wong Black Slim Shorts' and the 'Fan Bingbing Big Short Collar scarpe asics Shorts' occupy The page.In order to get better, the brand should be more attentive to the Chinese market, at least the site should do with the store window feel more like.Of course, for Chinese consumers, Bosideng in the down jacket sector so popular, So one of the questions it should think of is whether to have a premium brand. Statement: The above Bosideng VS Moncler: Down selling senior content by the 'China Garment Network Content Department' collected from the Internet, and clearly indicate the source of the source, if you disagree with the ownership of this article, please contact us Once verified, we will change! Page flip

Please login first in order for you to submit comments